Crossrope Weekly Report

Channel week in review: $71,454, +38% on last year, with evergreen carrying Meta

Platform performance, the last 7 days (Oct 14 to 20) against the 7 before (Oct 7 to 13). Sale and evergreen campaigns are read separately.

The week at a glance Shopify, Recharge excluded · Meta 7dc + 1dev · Google platform

Revenue (net sales + shipping)

$71,454

▲ 9% +38% on the same week last year

New-customer revenue

$45,742

▼ 5% +30% on last year

New customers

314

▼ 4% prior 328

Paid spend (Meta + Google)

$8,913

▼ 8% prior $9,649

aMER (new revenue / paid spend)

5.13x

▲ 3% prior 4.98x

Meta ROAS

2.22x

▲ 10% prior 2.03x

Revenue held at $71,454 (+9% on the week before, +38% on last year) on $8,913 of paid spend, −8% on the week before.

Evergreen carried Meta: $3,991 at 2.45x on 63 purchases, against the sale campaigns' 2.11x on $1,470.
Google spent $3,103 at 4.95x; brand held near 21.40x and non-brand eased to 1.96x as its budget stepped up.
Click-through ROAS on Meta was 1.55x against 1.58x.

Meta: evergreen against sale campaigns Meta platform, 7-day click + 1-day engaged view

Tactic	Spend	Purchases	ROAS	CPA	AOV	CPM	Outbound CTR	CVR
Evergreen acquisition (consolidated)	$3,991 $3,774 ▲ 6%	63 58 ▲ 9%	2.45x 2.83x ▼ 14%	$63 $65 ▼ 3%	$155 $184 ▼ 16%	$41.49 $54.33 ▼ 24%	2.12% 1.85% ▲ 14%	4.01% 5.63% ▼ 29%
Sale campaigns (Prime Days, Fall Fitness)	$1,470 $3,622 ▼ 59%	19 33 ▼ 42%	2.11x 1.40x ▲ 51%	$77 $110 ▼ 30%	$163 $153 ▲ 7%	$40.07 $36.75 ▲ 9%	1.11% 0.82% ▲ 36%	5.94% 5.21% ▲ 14%
Fall Giveaway (lead gen)	$348 $363 ▼ 4%	1 0 new	0.17x 0.00x new	$348 – new	$59 – new	$24.08 $26.93 ▼ 11%	6.32% 6.81% ▼ 7%	0.12% 0.00% new
Meta total	$5,810 $7,759 ▼ 25%	83 91 ▼ 9%	2.22x 2.03x ▲ 10%	$70 $85 ▼ 18%	$156 $173 ▼ 10%	$39.43 $42.75 ▼ 8%	2.28% 1.66% ▲ 37%	3.04% 3.62% ▼ 16%

Current value on top, prior week underneath. Chips: green better, red worse, grey within 3% or a spend change.

Meta campaign by campaign (6 campaigns)

Campaign	Spend	Purchases	ROAS	CPA	AOV	CPM	Outbound CTR	CVR
RSG - Acquisition - CBO - Consolidated Ads - 7DC+1DEV - RG Evergreen acquisition (consolidated)	$3,991 $3,277 ▲ 22%	62 38 ▲ 63%	2.41x 2.06x ▲ 17%	$64 $86 ▼ 25%	$155 $178 ▼ 13%	$41.49 $59.59 ▼ 30%	2.12% 2.00% ▲ 6%	3.94% 4.31% ▼ 9%
RSG - Acquisition - CBO - Fall Fitness Sale - RG Sale campaigns (Prime Days, Fall Fitness)	$873 $2,154 ▼ 59%	11 15 ▼ 27%	1.95x 1.10x ▲ 77%	$79 $144 ▼ 45%	$155 $158 ▼ 2%	$38.51 $33.75 ▲ 14%	0.97% 0.69% ▲ 41%	6.51% 4.52% ▲ 44%
RSG - Acquisition - CBO - Prime Days - RG Sale campaigns (Prime Days, Fall Fitness)	$596 $1,468 ▼ 59%	8 18 ▼ 56%	2.35x 1.83x ▲ 28%	$75 $82 ▼ 9%	$175 $149 ▲ 17%	$42.61 $42.25 ▲ 1%	1.34% 1.06% ▲ 27%	5.30% 5.96% ▼ 11%
RSG - Acquisition - CBO - Fall Giveaway Complete Registration - HV Fall Giveaway (lead gen)	$348 $363 ▼ 4%	1 0 new	0.17x 0.00x new	$348 – new	$59 – new	$24.08 $26.93 ▼ 11%	6.32% 6.81% ▼ 7%	0.12% 0.00% new
RSG - Acquisition - CBO - Consolidated Evergreen Batches (I.A) - 7DC+1DEV - CC Evergreen acquisition (consolidated)	paused $365	paused 8	paused 3.22x	paused $46	paused $147	paused $29.90	paused 1.14%	paused 7.08%
RSG - Acquisition - CBO - Whitelisting Partnership Ads - 7DC+1DEV - RG Evergreen acquisition (consolidated)	paused $131	paused 12	paused 20.86x	paused $11	paused $228	paused $58.57	paused 1.96%	paused 33.33%

Current value on top, prior week underneath. Chips: green better, red worse, grey within 3% or a spend change.

The whitelisting and Evergreen Batches campaigns were folded into Consolidated Ads on Oct 7, so they show last week only.

Google by tactic Google Ads platform, directional

Tactic	Spend	Conversions	ROAS	CPA	AOV	CPM	CTR	CVR
Brand	$478 $350 ▲ 37%	73 73 ▼ 0%	21.40x 30.57x ▼ 30%	$7 $5 ▲ 37%	$141 $146 ▼ 4%	$20.49 $32.62 ▼ 37%	5.42% 8.54% ▼ 37%	5.75% 7.97% ▼ 28%
Non-Brand	$2,625 $1,541 ▲ 70%	37 27 ▲ 39%	1.96x 2.79x ▼ 30%	$70 $57 ▲ 23%	$137 $160 ▼ 14%	$20.03 $15.32 ▲ 31%	1.43% 1.63% ▼ 12%	1.99% 1.64% ▲ 21%
Google total	$3,103 $1,890 ▲ 64%	110 100 ▲ 10%	4.95x 7.92x ▼ 38%	$28 $19 ▲ 49%	$140 $150 ▼ 7%	$20.10 $16.99 ▲ 18%	2.04% 2.30% ▼ 11%	3.50% 3.91% ▼ 10%

Current value on top, prior week underneath. Chips: green better, red worse, grey within 3% or a spend change.

Google campaign by campaign (8 campaigns)

Campaign	Spend	Conversions	ROAS	CPA	AOV	CPM	CTR	CVR
RWG - US - NB - Shopping - Main Sets Non-Brand	$1,211 $737 ▲ 64%	17 21 ▼ 21%	1.88x 4.60x ▼ 59%	$73 $35 ▲ 109%	$138 $162 ▼ 15%	$20.39 $15.78 ▲ 29%	0.50% 0.58% ▼ 13%	5.52% 7.80% ▼ 29%
RWG - US - NB - pMax - All Products Non-Brand	$982 $470 ▲ 109%	12 3 ▲ 294%	1.46x 0.99x ▲ 48%	$83 $157 ▼ 47%	$121 $155 ▼ 22%	$16.82 $15.64 ▲ 8%	2.25% 3.65% ▼ 38%	0.90% 0.27% ▲ 229%
RWG - US - NB - Search - Ropeless - EM Non-Brand	$292 $206 ▲ 42%	8 1 ▲ 656%	3.93x 1.04x ▲ 279%	$39 $206 ▼ 81%	$152 $214 ▼ 29%	$297.59 $553.54 ▼ 46%	8.04% 12.33% ▼ 35%	9.57% 2.17% ▲ 340%
RWG - US - Brand - pMax - AMP/Get Lean/Get Strong/Ropeless/Get Fit Brand	$238 $157 ▲ 51%	16 5 ▲ 213%	7.92x 6.26x ▲ 26%	$15 $31 ▼ 52%	$120 $197 ▼ 39%	$26.58 $43.28 ▼ 39%	2.18% 2.84% ▼ 23%	8.04% 4.85% ▲ 66%
RWG - Brand - Search Brand	$143 $145 ▼ 1%	56 68 ▼ 18%	56.18x 67.07x ▼ 16%	$3 $2 ▲ 21%	$145 $143 ▲ 2%	$64.64 $81.72 ▼ 21%	40.97% 41.41% ▼ 1%	6.11% 9.27% ▼ 34%
RWG - CA - Brand - Shopping - All Products Brand	$97 $48 ▲ 103%	2 0 new	3.06x 0.00x new	$65 – new	$197 – new	$7.97 $8.99 ▼ 11%	1.32% 1.49% ▼ 11%	0.93% 0.00% new
RWG.- CA - NB - pMax - All Products Non-Brand	$89 $87 ▲ 3%	2 1 ▲ 50%	3.18x 1.10x ▲ 189%	$59 $87 ▼ 32%	$189 $95 ▲ 98%	$10.19 $4.19 ▲ 143%	1.45% 0.86% ▲ 69%	1.18% 0.56% ▲ 110%
RWG - UK - NB - pMax - All Products - NCA Non-Brand	$51 $40 ▲ 27%	0 1 ▼ 100%	0.00x 3.22x ▼ 100%	– $44	– $141	$14.10 $15.01 ▼ 6%	1.66% 1.86% ▼ 11%	0.00% 1.84% ▼ 100%

Current value on top, prior week underneath. Chips: green better, red worse, grey within 3% or a spend change.

Landing pages: 11 destinations this week Motion, by ad destination, 7-day click + 1-day view

Landing page	Spend	Purchases	ROAS	CVR	AOV	Page to cart	Outbound CTR
Homepage (/)	$1,547 $3,383 ▼ 54%	21 39 ▼ 46%	2.00x 1.84x ▲ 8%	4.56% 6.29% ▼ 28%	$147 $160 ▼ 8%	51.2% 51.8% ▼ 1%	1.44% 0.85% ▲ 70%
/pages/lp-5-reasons-to-try-ropeless-weighted-jump-ropes/	$1,289 $692 ▲ 86%	26 6 ▲ 333%	3.01x 1.55x ▲ 94%	5.68% 2.31% ▲ 146%	$149 $179 ▼ 17%	52.0% 41.5% ▲ 25%	2.03% 1.65% ▲ 23%
No landing page on file in Motion	$705 $375 ▲ 88%	12 10 ▲ 20%	2.85x 4.02x ▼ 29%	3.05% 5.18% ▼ 41%	$167 $151 ▲ 11%	27.2% 31.1% ▼ 12%	2.98% 2.38% ▲ 25%
/pages/lp-sculpt-system/	$622 $1,351 ▼ 54%	6 13 ▼ 54%	2.18x 1.78x ▲ 23%	6.38% 10.48% ▼ 39%	$226 $185 ▲ 22%	50.0% 80.6% ▼ 38%	4.17% 3.41% ▲ 22%
/pages/lp-ropeless-jump-ropes/	$450 $616 ▼ 27%	4 7 ▼ 43%	1.42x 1.83x ▼ 23%	4.35% 6.93% ▼ 37%	$160 $161 ▼ 1%	67.4% 56.4% ▲ 19%	1.19% 0.90% ▲ 32%
/collections/jump-ropes/	$410 $778 ▼ 47%	8 22 ▼ 64%	2.06x 5.58x ▼ 63%	5.44% 8.76% ▼ 38%	$106 $197 ▼ 46%	55.8% 87.3% ▼ 36%	1.51% 1.75% ▼ 14%
/pages/lp-fall-giveaway-2026/	$335 $363 ▼ 8%	1 1 0%	0.18x 0.26x ▼ 31%	0.13% 0.12% ▲ 8%	$59 $94 ▼ 37%	0.1% 0.8% ▼ 85%	6.14% 6.81% ▼ 10%
/pages/lp-weight-loss-v1/	$191 $119 ▲ 61%	7 1 ▲ 600%	6.07x 1.08x ▲ 460%	5.65% 1.20% ▲ 369%	$166 $129 ▲ 29%	29.0% 21.7% ▲ 34%	1.89% 1.99% ▼ 5%
/collections/deals/	$87 $49 ▲ 79%	2 1 ▲ 100%	2.13x 6.68x ▼ 68%	6.06% 7.69% ▼ 21%	$93 $324 ▼ 71%	57.6% 7.7% ▲ 648%	1.14% 1.44% ▼ 21%

Current value on top, prior week underneath. Chips: green better, red worse, grey within 3% or a spend change.

Shopify by customer type and the same week last year

Customer type	This week	Prior week	Same week last year	Orders	Prior	Last year
New	$45,742 ▼ 5%	$48,096	$35,293 ▲ 30%	314	328	220
Returning	$25,712 ▲ 49%	$17,274	$16,627 ▲ 55%	212	163	177
Total	$71,454 ▲ 9%	$65,370	$51,920 ▲ 38%	526	491	397

Recharge subscription orders are excluded throughout.

Pacing: 95% of the October revenue plan, new customers on plan, spend reset to land on budget

October to date against the Pulse plan, the week day by day, and the plan for the rest of the month.

October against the Pulse plan Pulse sheet, October 2026 and Daily Pulse tabs (Shopify adjusted revenue; ad spend; aMER ACQ = new revenue / acquisition spend)

Revenue, Oct 1 to 19

$176,807

plan $185,499

95% of plan

New revenue

$119,755

plan $126,143

95% of plan

New customers

814

plan 807

101% of plan

Ad spend

$28,878

plan $24,510

118% of plan

aMER ACQ

2.15x

plan 2.46

October is at 95% of plan through Oct 19 on 118% of planned ad spend, so the month-end projection is $279,040 against $287,735.

Last 7 days (through Oct 19): $58,349 against $62,963 (93%); new revenue 86% of plan on 107% of planned ad spend.
New customers are on plan for the month (814 against 807); what trails is new revenue per customer and repeat revenue.
Spend was reset on the evening of Oct 19: the two sale campaigns paused and total daily budgets moved from $1,435 to $920, about $880 a day for the rest of October and $1,050 on Mat Flash Sale days, so the month lands near its $40,000 ad budget.

Day by day, Oct 14 to 19 Pulse sheet

New revenueRepeat revenueAd spendRevenue plan (dashed)

Day	On the calendar	Revenue	Plan	New revenue	New customers	Ad spend	Plan	CAC
Wed Oct 14	Oct 8 Resend @ 6 PM	$7,996	$9,543	$5,457	36	$1,009	$1,290	$67 plan $63
Thu Oct 15	Oct SMS #3 - FALLFIT20 @ 12:45 PM / 20% Fall Fitness Sale @	$11,845	$10,008	$7,438	53	$1,223	$1,290	$50 plan $60
Fri Oct 16	20% Off - Fall Fit. 10/11 Resend @ 6PM	$8,517	$9,543	$5,272	36	$1,470	$1,290	$80 plan $63
Sat Oct 17	20% off Fall Fitness Sale @2 PM	$6,874	$10,813	$4,430	29	$1,554	$1,290	$102 plan $55
Sun Oct 18	20% off Fall Fitness Sale @ 11:50 AM	$10,728	$11,143	$7,696	48	$1,677	$1,290	$64 plan $53
Mon Oct 19	20% Fall Fitness Sale @ 7:45 AM / SMS Last Call 20% @ 12 PM	$12,389	$11,913	$6,350	48	$1,336	$1,290	$57 plan $49
Week		$58,349	$62,963	$36,643	250	$8,269	$7,740

The plan for the rest of October Pulse sheet, Daily Pulse tab

Day	On the calendar	Revenue	New revenue	Ad spend in the plan	aMER ACQ
Wed Oct 21	Mat Flash Sale @12:30 PM	$8,429	$5,731	$1,290	2.13x
Thu Oct 22	Mat Flash Sale @12 PM	$8,614	$5,858	$1,290	2.17x
Fri Oct 23	Mat Flash Sale @7:45 AM	$9,007	$6,125	$1,290	2.27x
Sat Oct 24		$8,212	$5,584	$1,290	2.07x
Sun Oct 25	Breast Cancer Set @ 8:20 AM	$8,522	$5,795	$1,290	2.15x
Mon Oct 26		$7,716	$5,247	$1,290	1.95x
Tue Oct 27	Ropeless Content SMS @1:15 PM	$9,007	$6,125	$1,290	2.27x
Wed Oct 28	Fall Giveaway Last Chance @ 4:45 PM	$8,522	$5,795	$1,290	2.15x
Thu Oct 29	Breast Cancer Sets @ 11:50 AM	$8,036	$5,465	$1,290	2.03x
Fri Oct 30		$8,212	$5,584	$1,290	2.07x
Sat Oct 31	Halloween (Save 15%) @ 12:45 PM	$8,522	$5,795	$1,290	2.15x

Plan and actuals come from the Pulse sheet (view only, read Oct 21; actuals through Oct 19; the sheet had not loaded Oct 20 yet). The sheet's CAC and aMER ACQ divide by acquisition spend, a wider line than ad spend. The plan still shows $1,290 a day of ad spend; the account now runs near $880 a day to land the month on its $40,000 budget.

The October sales: store revenue at 93% of plan, evergreen at 2.64x against 1.51x for sale ads

Prime Days and the Fall Fitness Sale at store level and in Meta, sale creative against evergreen, every sale ad, and what is next.

Prime Days and the Fall Fitness Sale, Oct 6 to 19 Pulse sheet for store revenue · Meta 7dc + 1dev for campaigns

Store revenue, Oct 6 to 19

$131,894

plan $141,978

93% of plan

Against last year, same days

$26,665

+25% on $105,229

Sale campaigns, Oct 6 to 19

$5,303

52 purchases at 1.51x

Evergreen during the sale

$8,387

133 purchases at 2.64x

The sale fortnight ran 93% of plan at store level and +25% on last year; inside Meta, evergreen did more of the work than the sale campaigns.

The sale campaigns took $5,303 for 52 purchases at 1.51x: Prime Days 1.74x on $2,275, Fall Fitness 1.34x on $3,027.
Evergreen ran 2.64x on $8,387 through the same days, against 1.67x on Oct 1 to 5: the offer on the site and in email lifts the evergreen ads as well.
The 20% Fall Fitness offer went out by email and SMS while the site kept 15%, so the sale ads and the site did not show the same number.

Sale campaigns against evergreen, the whole sale window Meta platform, 7-day click + 1-day engaged view

Campaigns	Spend	Purchases	ROAS	CPA	AOV	CPM	Outbound CTR	CVR
Sale campaigns, Oct 6 to 19	$5,303	52	1.51x	$102	$154	$37.85	0.89%	5.28%
Prime Days	$2,275	26	1.74x	$88	$153	$42.46	1.10%	5.37%
Fall Fitness Sale	$3,027	26	1.34x	$116	$156	$35.00	0.76%	5.19%
Evergreen, Oct 6 to 19	$8,387	133	2.64x	$63	$167	$46.03	1.93%	4.87%
Evergreen before the sales, Oct 1 to 5	$6,575	63	1.67x	$104	$175	$38.73	1.79%	2.61%

Store revenue by stretch Pulse sheet

Stretch	Days	Revenue	Plan	Of plan	Last year	vs last year	New revenue	Ad spend
Oct 1 to 5, before the sales	5	$44,913	$43,521	103%	$45,032	−0%	$31,272	$8,906
Oct 6 to 7, Prime Days	2	$22,167	$20,362	109%	$18,708	+18%	$14,804	$3,317
Oct 8 to 19, Fall Fitness Sale	12	$109,727	$121,616	90%	$86,521	+27%	$73,679	$16,655

Every sale ad: 12 creatives, $5,301 at 1.82x Motion, Oct 6 to 19, sale campaigns only, 7-day click + 1-day view

Account rate under each metric is the sale set's own rate. Tap any tile to see the ad.

Prime Days saleVideo

15OffSale1_Video_HP

Spend$1,31720 purch.

ROAS2.31x1.82x

CPA$66$87

oCTR0.98%0.89%

AOV$152$158

Page to cart58.4%55.4%

CVR7.84%6.19%

Full name and copy

10/02/2026_15OffSale1_Video_HP

No commute. No crowded weight room. No waiting for equipment. Just grab your Crossrope and get a seriously good workout wherever you have a little space. 15% off sitewide for a limited time. Not everyone has an hour to spend at the gym. Or a home gym. Or even a ton of space. Crossrope gives you a simple way to get a serious workout in wherever you are. Save 20% sitewide. Ropeless gives you the feel and rhythm of a weighted jump rope without the rope hitting the floor, getting tangled, or needing much space. Try Crossrope for 15% off today!

Fall Fitness SaleVideo

FallFitSaleAd_Restricted_Video_Jump Ropes LP

Spend$96610 purch.

ROAS1.68x1.82x

CPA$97$87

oCTR0.95%0.89%

AOV$162$158

Page to cart58.2%55.4%

CVR6.06%6.19%

Full name and copy

10/02/2026_FallFitSaleAd_Restricted_Video_Jump Ropes LP

If “30 minutes on the treadmill” is your idea of a bad time, we get it. Crossrope turns cardio into a fast, challenging workout you might actually look forward to. Fall Fitness Sale: 15% off sitewide. Somewhere along the way, we decided exercise had to be miserable to count. It doesn't. Crossrope makes cardio challenging, satisfying, and way more fun than staring at a treadmill. For a limited time: 15% off sitewide. Traditional workouts don't work for everyone. Ropeless gives you another way to get moving, whether you're seated, using a rebounder, or modifying your workout to fit your body and abilities. 20% off during our Fall Fitness Sale.

Fall Fitness SaleImage

FallFitSaleAd1_Image_HP

Spend$87113 purch.

ROAS2.32x1.82x

CPA$67$87

oCTR0.67%0.89%

AOV$156$158

Page to cart69.9%55.4%

CVR8.90%6.19%

Full name and copy

10/02/2026_FallFitSaleAd1_Image_HP

Traditional workouts don't work for everyone. Ropeless gives you another way to get moving, whether you're seated, using a rebounder, or modifying your workout to fit your body and abilities. 20% off during our Fall Fitness Sale. If “30 minutes on the treadmill” is your idea of a bad time, we get it. Crossrope turns cardio into a fast, challenging workout you might actually look forward to. Fall Fitness Sale: 15% off sitewide. Somewhere along the way, we decided exercise had to be miserable to count. It doesn't. Crossrope makes cardio challenging, satisfying, and way more fun than staring at a treadmill. For a limited time: 15% off sitewide.

Fall Fitness SaleImage

FallFitSaleAd5_ (1)_Image_HP

Spend$5383 purch.

ROAS1.27x1.82x

CPA$179$87

oCTR0.61%0.89%

AOV$228$158

Page to cart67.1%55.4%

CVR3.66%6.19%

Full name and copy

10/02/2026_FallFitSaleAd5_ (1)_Image_HP

Prime Days saleVideo

15OffSale_Cardio.1mp4_Video_HP

Spend$5037 purch.

ROAS2.68x1.82x

CPA$72$87

oCTR1.70%0.89%

AOV$192$158

Page to cart31.1%55.4%

CVR4.64%6.19%

Full name and copy

10/02/2026_15OffSale_Cardio.1mp4_Video_HP

Fall Fitness SaleImage

FallFitSaleAd2_Image_HP

Spend$3403 purch.

ROAS1.30x1.82x

CPA$113$87

oCTR0.86%0.89%

AOV$148$158

Page to cart64.2%55.4%

CVR4.48%6.19%

Full name and copy

10/02/2026_FallFitSaleAd2_Image_HP

Fall Fitness SaleVideo

FallFitSaleAd7_ (1)_Video_HP

Spend$2632 purch.

ROAS0.85x1.82x

CPA$132$87

oCTR0.80%0.89%

AOV$112$158

Page to cart56.4%55.4%

CVR5.13%6.19%

Full name and copy

10/02/2026_FallFitSaleAd7_ (1)_Video_HP

Prime Days saleVideo

15OffSale2_Video_HP

Spend$1891 purch.

ROAS0.51x1.82x

CPA$189$87

oCTR0.82%0.89%

AOV$97$158

Page to cart25.0%55.4%

CVR3.12%6.19%

Full name and copy

10/02/2026_15OffSale2_Video_HP

Prime Days saleImage

PrimeSale1_Image_HP

Spend$1771 purch.

ROAS0.04x1.82x

CPA$177$87

oCTR0.80%0.89%

AOV$8$158

Page to cart46.7%55.4%

CVR3.33%6.19%

Full name and copy

10/02/2026_PrimeSale1_Image_HP

Ropeless gives you the feel and rhythm of a weighted jump rope without the rope hitting the floor, getting tangled, or needing much space. Try Crossrope for 15% off today! Not everyone has an hour to spend at the gym. Or a home gym. Or even a ton of space. Crossrope gives you a simple way to get a serious workout in wherever you are. Save 20% sitewide. No commute. No crowded weight room. No waiting for equipment. Just grab your Crossrope and get a seriously good workout wherever you have a little space. 15% off sitewide for a limited time.

Fall Fitness SaleImage

FallFitSaleAd4_Image_HP

Spend$490 purch.

ROAS0.00x1.82x

CPA–$87

oCTR0.48%0.89%

AOV–$158

Page to cart0.0%55.4%

CVR0.00%6.19%

Full name and copy

10/02/2026_FallFitSaleAd4_Image_HP

Prime Days saleVideo

15OffSale_StrengthCardio_Video_HP

Spend$451 purch.

ROAS4.12x1.82x

CPA$45$87

oCTR1.69%0.89%

AOV$185$158

Page to cart72.7%55.4%

CVR9.09%6.19%

Full name and copy

10/02/2026_15OffSale_StrengthCardio_Video_HP

Prime Days saleImage

PrimeSale2_Image_HP

Spend$430 purch.

ROAS0.00x1.82x

CPA–$87

oCTR0.37%0.89%

AOV–$158

Page to cart40.0%55.4%

CVR0.00%6.19%

Full name and copy

10/02/2026_PrimeSale2_Image_HP

What is next on the calendar Pulse sheet calendar and the master marketing calendar

Dates	Moment	Offer
Thu Oct 1 to Wed Oct 28	Fall Giveaway (lead gen, not a sale)	Free-to-enter giveaway, 3 prize packs, $2,700+ in prizes (Crossrope, Rally, CastleFlexx, Mantra Sleep, IceShak
Wed Oct 21 to Fri Oct 23	Mat Flash Sale	TBD, not on the calendar (flagged daily in Slack Oct 13 to 20 as 'Needs an answer').
Sun Oct 25 to Thu Oct 29	Breast Cancer Set(s) email	none stated
Sat Oct 31 to Sat Oct 31	Halloween Sale	Save 15%
Thu Nov 5 to Thu Nov 12	Veterans Day	not stated
Thu Nov 19 to Thu Nov 19	Black Friday VIP / early access	not stated
Thu Nov 19 to Mon Nov 30	Black Friday / BFCM sale	not stated on calendar;
Tue Dec 1 to Sun Dec 6	Cyber Week	not stated

The Mat Flash Sale (Oct 21 to 23) still has no offer on the calendar and no ads; the Black Friday offer needs to be locked by Oct 23 for the kit.

Launches: 71 new creatives have spent in October, and the Oct 8 to 15 builds are waiting for spend

How much of the spend new ads carry, the October Creative Demand Model at mid-month, launches since Oct 5 split evergreen and sale, and the budgets that moved.

Creative vintage: the Oct 7 to 13 cohort holds 47% of spend; 11 new ads started Oct 19 and 20 Meta ad IDs by first day with spend

Before Sep 9533 ads launched

0.0%prior 7.5%

Sep 9 to 15194 ads launched

35.9%prior 13.8%

Sep 16 to 2257 ads launched

0.0%prior 0.1%

Sep 23 to 2926 ads launched

0.0%prior 0.0%

Sep 30 to Oct 657 ads launched

16.3%prior 24.7%

Oct 7 to 1346 ads launched

46.9%prior 53.9%

Oct 14 to 20 (this week)11 ads launched

1.0%prior 0.0%

Share of this week's Meta spendPrior week's share

The Oct 7 consolidation relaunched the account's winners under new ad IDs, so the Sep 30 to Oct 6 and Oct 7 to 13 cohorts include copies of older creative. Cohorts run Wednesday to Tuesday to match the 7-day window.

Eleven new ads started spending on Oct 19 and 20 (the ropeless, AMP and creator videos), and so far hold 1% of the week's spend.

The consolidated campaign is spending on the relaunched winners first, so new ads take days to get a first read; the rest of the Oct 8 to 15 builds are still waiting for spend.
The fix is in the structure, not the volume: a launch campaign at a small fixed budget for new ads, with winners moved into the consolidated campaign.

Mid-month review: 71 new creatives have spent in October against 88 due by Oct 18 October 2026 Creative Demand Model · Meta ads by first day with spend

October plan

104

120 built incl. the 16-ad Black Friday kit

Due by Oct 18

104 by Oct 31

New creatives with spend, Oct 1 to 20

19 of them sale or giveaway ads

81% of plan

Ad IDs first spending, Oct 1 to 20

109

incl. relaunched copies

Persona group	October assets in the model	New creatives with spend (Motion)
Coordination-Anxious Starters	14	7
Private Fitness Restarters	14	10
Schedule Fragmenters and Caregivers	12	2
Former Runners, Still Athletes	13	7
Intensity Snobs and System Skeptics	8	1
Rebuilders	12	0
Skill Collectors and Streak Chasers	9	3
October Moment Shoppers	38	0

Counting what has spent, October is behind the model; counting what has been built, it is close.

Brooke, Natassya and Srdjan's Oct 8 to 15 builds (OneRope, Note to Self, the HSA and Truemed ads, the ropeless videos) are in the account and need spend to be read.
The Black Friday kit (16 ads) needs its offer locked by Oct 23 to be approved Nov 15 and live Nov 20.

Launches since Oct 5: 27 evergreen and 12 sale or giveaway creatives Motion, month to date, 7-day click + 1-day view

Evergreen

Private Fitness RestartersVideo

Day 09 - 4_Video_LP Weight Loss V1

Spend$1865 purch.

ROAS4.97x2.59x

CPA$37$58

oCTR2.11%2.11%

AOV$185$151

Page to cart29.1%41.4%

CVR3.55%4.44%

Full name and copy

09/09/2026_Day 09 - 4_Video_LP Weight Loss V1

What could a few minutes of jumping with a weighted rope a day do for you? Crossrope makes cardio fun, challenging, and easy to fit into your routine. Grab some ropes and see where your journey takes you.

Private Fitness RestartersVideo

Day 09 - 1_Video_LP Weight Loss V1

Spend$922 purch.

ROAS2.55x2.59x

CPA$46$58

oCTR1.73%2.11%

AOV$117$151

Page to cart17.5%41.4%

CVR3.51%4.44%

Full name and copy

09/09/2026_Day 09 - 1_Video_LP Weight Loss V1

Intensity Snobs and System SkepticsImage

WHITELISTING_SanFranFitness_Jump Ropes PDP

Spend$182 purch.

ROAS9.65x2.59x

CPA$9$58

oCTR4.83%2.11%

AOV$89$151

Page to cart33.3%41.4%

CVR7.41%4.44%

Full name and copy

10/13/2026_WHITELISTING_SanFranFitness_Jump Ropes PDP

Have you got a set of ropeless ropes at home? If so try this and let me know how it feels for you. Today I’m using 1lb weights and spinning and bouncing as fast as I can. 𝐖𝐞 𝐮𝐬𝐞 @𝐜𝐫𝐨𝐬𝐬𝐫𝐨𝐩𝐞𝐣𝐮𝐦𝐩𝐫𝐨𝐩𝐞𝐬 𝐫𝐨𝐩𝐞𝐬 𝐚𝐧𝐝 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐠𝐞𝐭 𝟏𝟓% 𝐨𝐟𝐟 𝐰𝐢𝐭𝐡 𝐨𝐮𝐫 𝐜𝐨𝐝𝐞 𝐒𝐀𝐍𝐅𝐑𝐀𝐍 The rebounder I’m on is our 49” bellicon with ultra firm bungees. #jumprope #rebounding #upperbodyexercise #bellicon

Private Fitness RestartersVideo

Day 09 - 3_Video_LP Weight Loss V1

Spend$171 purch.

ROAS7.58x2.59x

CPA$17$58

oCTR1.52%2.11%

AOV$129$151

Page to cart42.9%41.4%

CVR14.29%4.44%

Full name and copy

09/09/2026_Day 09 - 3_Video_LP Weight Loss V1

Coordination-Anxious StartersVideo

CR_Jim Transformation Recut_Video_Jump Ropes Lp

Spend$150 purch.

ROAS0.00x2.59x

CPA–$58

oCTR2.18%2.11%

AOV–$151

Page to cart0.0%41.4%

CVR0.00%4.44%

Full name and copy

10/19/2026_CR_Jim Transformation Recut_Video_Jump Ropes Lp

100 days. 20lb down. One exercise. Weighted jump ropes are one of the best full body workouts you can do at home, and Crossrope's system is one of the best that I've come across.

Former Runners Still AthletesVideo

SanFran_3Tips Rebounding with Ropeless SHORT_Video_Jump Ropes Lp

Spend$90 purch.

ROAS0.00x2.59x

CPA–$58

oCTR1.82%2.11%

AOV–$151

Page to cart466.7%41.4%

CVR0.00%4.44%

Full name and copy

10/19/2026_SanFran_3Tips Rebounding with Ropeless SHORT_Video_Jump Ropes Lp

Rebounders are incredible. But most of the work happens from the waist down. Pair yours with the Crossrope Ropeless system and you're adding weighted resistance to your shoulders, arms, and core on every single bounce. More muscle groups. More calorie burn. Same amount of time.

Schedule Fragmenters and CaregiversVideo

Not Sure Where to Start - 3_Video_HP

Spend$70 purch.

ROAS0.00x2.59x

CPA–$58

oCTR1.40%2.11%

AOV–$151

Page to cart0.0%41.4%

CVR0.00%4.44%

Full name and copy

09/09/2026_Not Sure Where to Start - 3_Video_HP

Getting back into fitness can feel intimidating. Crossrope Ropeless makes it easier to start. No jumping required. Just weighted movement, a great workout, and the freedom to build confidence at your own pace.

FSA/HSA HoldersVideo

HSA - More than you think- 2_Video_HP

Spend$70 purch.

ROAS0.00x2.59x

CPA–$58

oCTR1.69%2.11%

AOV–$151

Page to cart0.0%41.4%

CVR0.00%4.44%

Full name and copy

10/09/2026_HSA - More than you think- 2_Video_HP

Your next favorite workout might already be in your budget. Get a challenging, full-body cardio workout at home with Crossrope, and use eligible HSA/FSA funds with Truemed to save around 30%.

No persona tagVideo

CR_JRD-WhosRopelessFor_SHORT_Video_Jump Ropes Lp

Spend$70 purch.

ROAS0.00x2.59x

CPA–$58

oCTR0.56%2.11%

AOV–$151

Page to cart–41.4%

CVR–4.44%

Full name and copy

10/19/2026_CR_JRD-WhosRopelessFor_SHORT_Video_Jump Ropes Lp

I love jumping with my full set of weighted ropes, BUT ropeless has its wins too. If you've got a small space and you need a full body workout that's noiseless - ropeless has you covered. Plus it's low impact, perfect for people recovering from injuries.

No persona tagVideo

AMP - Changing Lives - Better Jump Rope_Video_Jump Ropes Lp

Spend$50 purch.

ROAS0.00x2.59x

CPA–$58

oCTR1.52%2.11%

AOV–$151

Page to cart0.0%41.4%

CVR0.00%4.44%

Full name and copy

10/19/2026_AMP - Changing Lives - Better Jump Rope_Video_Jump Ropes Lp

What started as one simple idea has become something so much bigger. Hearing how Crossrope has changed people's lives is something our founder, Dave, never expected. We're proud to build more than better jump ropes. We're helping people find better ways to move, get stronger, and feel good doing it.

Private Fitness RestartersVideo

Not Sure Where to Start - 4_Video_HP

Spend$40 purch.

ROAS0.00x2.59x

CPA–$58

oCTR2.05%2.11%

AOV–$151

Page to cart0.0%41.4%

CVR0.00%4.44%

Full name and copy

09/09/2026_Not Sure Where to Start - 4_Video_HP

OtherVideo

Kirsty - Beginners_Video_Jump Ropes Lp

Spend$30 purch.

ROAS0.00x2.59x

CPA–$58

oCTR0.00%2.11%

AOV–$151

Page to cart–41.4%

CVR–4.44%

Full name and copy

10/20/2026_Kirsty - Beginners_Video_Jump Ropes Lp

Working out doesn't have to be complicated. Crossrope's weighted ropes are designed to make every workout count, with a range of weights to help you build your skills, improve your cardio, and get stronger.

Private Fitness RestartersVideo

Day 09 - 2_Video_LP Weight Loss V1

Spend$30 purch.

ROAS0.00x2.59x

CPA–$58

oCTR0.87%2.11%

AOV–$151

Page to cart–41.4%

CVR–4.44%

Full name and copy

09/09/2026_Day 09 - 2_Video_LP Weight Loss V1

OtherVideo

Ropeless-WorthItMoney_Video_Jump Ropes Lp

Spend$30 purch.

ROAS0.00x2.59x

CPA–$58

oCTR3.61%2.11%

AOV–$151

Page to cart0.0%41.4%

CVR0.00%4.44%

Full name and copy

10/19/2026_Ropeless-WorthItMoney_Video_Jump Ropes Lp

If you've ever found yourself paying for a gym membership that you never use... this is for you. Getting a good workout in doesn't require a gym and 2 hour session. Crossrope's ropeless is a full body workout that you can do in your living room. 10min, 100 calories burned.

FSA/HSA HoldersVideo

HSA Did you Know - 3_Video_HP

Spend$30 purch.

ROAS0.00x2.59x

CPA–$58

oCTR0.00%2.11%

AOV–$151

Page to cart–41.4%

CVR–4.44%

Full name and copy

09/09/2026_HSA Did you Know - 3_Video_HP

Put your HSA/FSA dollars toward a better workout. Crossrope delivers a seriously good cardio workout in as little as 10 minutes, right at home. You could save around 30% when you use eligible HSA/FSA funds.

Former Runners Still AthletesVideo

Earth&Owl-Diane-Recut_Video_Jump Ropes Lp

Spend$20 purch.

ROAS0.00x2.59x

CPA–$58

oCTR0.00%2.11%

AOV–$151

Page to cart–41.4%

CVR–4.44%

Full name and copy

10/19/2026_Earth&Owl-Diane-Recut_Video_Jump Ropes Lp

Rebounding combined with ropeless jump ropes are a fantastic low impact way to train. It can help rehabilitate and strengthen your upper body while also improving your overall cardiovascualr fitness.

Coordination-Anxious StartersVideo

Struggling with Cardio_Video_LP Beginners

Spend$20 purch.

ROAS0.00x2.59x

CPA–$58

oCTR1.15%2.11%

AOV–$151

Page to cart–41.4%

CVR–4.44%

Full name and copy

10/09/2026_Struggling with Cardio_Video_LP Beginners

Jumping rope doesn't have to feel frustrating. Crossrope's weighted ropes are designed to make every workout count, with a range of weights to help you build your skills, improve your cardio, and get stronger.

FSA/HSA HoldersVideo

HSA Did you Know - 1_Video_HP

Spend$20 purch.

ROAS0.00x2.59x

CPA–$58

oCTR0.00%2.11%

AOV–$151

Page to cart–41.4%

CVR–4.44%

Full name and copy

09/09/2026_HSA Did you Know - 1_Video_HP

Coordination-Anxious StartersVideo

Not Sure Where to Start - 2_Video_HP

Spend$20 purch.

ROAS0.00x2.59x

CPA–$58

oCTR2.13%2.11%

AOV–$151

Page to cart0.0%41.4%

CVR0.00%4.44%

Full name and copy

09/09/2026_Not Sure Where to Start - 2_Video_HP

No persona tagVideo

AMP - Changing Lives - More than you think_Video_Jump Ropes Lp

Spend$20 purch.

ROAS0.00x2.59x

CPA–$58

oCTR0.00%2.11%

AOV–$151

Page to cart–41.4%

CVR–4.44%

Full name and copy

10/19/2026_AMP - Changing Lives - More than you think_Video_Jump Ropes Lp

Crossrope started with one simple goal: build a better jump rope. We never imagined how many lives it would touch along the way. Today, we're still a small business, building better ways to move, get stronger, and make fitness something people actually look forward to. And we're just getting started.

FSA/HSA HoldersVideo

HSA - More than you think_3_Video_HP

Spend$10 purch.

ROAS0.00x2.59x

CPA–$58

oCTR3.70%2.11%

AOV–$151

Page to cart0.0%41.4%

CVR0.00%4.44%

Full name and copy

10/09/2026_HSA - More than you think_3_Video_HP

Your next favorite workout might already be in your budget. Get a challenging, full-body cardio workout at home with Crossrope, and use eligible HSA/FSA funds with Truemed to save around 30%.

FSA/HSA HoldersVideo

HSA - More than you think_Video_HP

Spend$10 purch.

ROAS0.00x2.59x

CPA–$58

oCTR0.00%2.11%

AOV–$151

Page to cart–41.4%

CVR–4.44%

Full name and copy

10/09/2026_HSA - More than you think_Video_HP

Your next favorite workout might already be in your budget. Get a challenging, full-body cardio workout at home with Crossrope, and use eligible HSA/FSA funds with Truemed to save around 30%.

Schedule Fragmenters and CaregiversVideo

Ropeless-Worth It V2_Video_Jump Ropes Lp

Spend$10 purch.

ROAS0.00x2.59x

CPA–$58

oCTR3.23%2.11%

AOV–$151

Page to cart–41.4%

CVR–4.44%

Full name and copy

10/20/2026_Ropeless-Worth It V2_Video_Jump Ropes Lp

Coordination-Anxious StartersVideo

Not Sure Where to Start - 1_Video_HP

Spend$10 purch.

ROAS0.00x2.59x

CPA–$58

oCTR0.00%2.11%

AOV–$151

Page to cart–41.4%

CVR–4.44%

Full name and copy

09/09/2026_Not Sure Where to Start - 1_Video_HP

Skill Collectors and Streak ChasersVideo

Why Count Jumps_Video_Jump Ropes Lp

Spend$00 purch.

ROAS0.00x2.59x

CPA–$58

oCTR8.33%2.11%

AOV–$151

Page to cart0.0%41.4%

CVR0.00%4.44%

Full name and copy

10/19/2026_Why Count Jumps_Video_Jump Ropes Lp

If you already jump rope, try this: start counting your jumps. 📈 Tracking progress, setting goals, and a little friendly competition can change the way you approach your workouts. Here's why Crossrope founder Dave thinks counting your jumps is a game changer.

Private Fitness RestartersVideo

CR_Shannon-HomeWorkout (1)_Video_Jump Ropes Lp

Spend$00 purch.

ROAS0.00x2.59x

CPA–$58

oCTR0.00%2.11%

AOV–$151

Page to cart–41.4%

CVR–4.44%

Full name and copy

10/19/2026_CR_Shannon-HomeWorkout (1)_Video_Jump Ropes Lp

Locking in doesn't have to mean hours at the gym or on the treadmill. Ropeless is a full body workout that can burn up to 100 calories in 10min - and you can do it at home. Weighted ropes work your upper body and cardiovascular fitness, so you get more done in less time.

Coordination-Anxious StartersImage

WHITELISTING_ Jimschallenge_Jump Ropes LP

Spend$00 purch.

ROAS0.00x2.59x

CPA–$58

oCTR0.00%2.11%

AOV–$151

Page to cart–41.4%

CVR–4.44%

Full name and copy

08/24/2026_WHITELISTING_ Jimschallenge_Jump Ropes LP

I lost 20 lbs. over the last 100 days because I finally found a form of cardio I could stick with. I'd tried jump rope many times before, but I always quit because it was too frustrating. This time was different. Crossrope's weighted rope made it much easier to learn, the app taught me proper technique, and before long I was actually looking forward to my workouts. #Crossrope #JumpRope #Transformation #WeightLoss #FitnessJourney

Sale and giveaway

Prime Days saleVideo

15OffSale1_Video_HP

Spend$1,31720 purch.

ROAS2.31x2.59x

CPA$66$58

oCTR0.98%2.11%

AOV$152$151

Page to cart62.0%41.4%

CVR7.84%4.44%

Full name and copy

10/02/2026_15OffSale1_Video_HP

Fall Fitness SaleVideo

FallFitSaleAd_Restricted_Video_Jump Ropes LP

Spend$96610 purch.

ROAS1.68x2.59x

CPA$97$58

oCTR0.95%2.11%

AOV$162$151

Page to cart58.2%41.4%

CVR6.06%4.44%

Full name and copy

10/02/2026_FallFitSaleAd_Restricted_Video_Jump Ropes LP

Fall Fitness SaleImage

FallFitSaleAd1_Image_HP

Spend$87113 purch.

ROAS2.32x2.59x

CPA$67$58

oCTR0.67%2.11%

AOV$156$151

Page to cart70.5%41.4%

CVR8.90%4.44%

Full name and copy

10/02/2026_FallFitSaleAd1_Image_HP

Fall Fitness SaleImage

FallFitSaleAd5_ (1)_Image_HP

Spend$5383 purch.

ROAS1.27x2.59x

CPA$179$58

oCTR0.61%2.11%

AOV$228$151

Page to cart70.7%41.4%

CVR3.66%4.44%

Full name and copy

10/02/2026_FallFitSaleAd5_ (1)_Image_HP

Prime Days saleVideo

15OffSale_Cardio.1mp4_Video_HP

Spend$5038 purch.

ROAS3.15x2.59x

CPA$63$58

oCTR1.70%2.11%

AOV$198$151

Page to cart32.5%41.4%

CVR5.30%4.44%

Full name and copy

10/02/2026_15OffSale_Cardio.1mp4_Video_HP

Fall Fitness SaleImage

FallFitSaleAd2_Image_HP

Spend$3403 purch.

ROAS1.30x2.59x

CPA$113$58

oCTR0.86%2.11%

AOV$148$151

Page to cart64.2%41.4%

CVR4.48%4.44%

Full name and copy

10/02/2026_FallFitSaleAd2_Image_HP

Fall Fitness SaleVideo

FallFitSaleAd7_ (1)_Video_HP

Spend$2632 purch.

ROAS0.85x2.59x

CPA$132$58

oCTR0.80%2.11%

AOV$112$151

Page to cart56.4%41.4%

CVR5.13%4.44%

Full name and copy

10/02/2026_FallFitSaleAd7_ (1)_Video_HP

Prime Days saleVideo

15OffSale2_Video_HP

Spend$1891 purch.

ROAS0.51x2.59x

CPA$189$58

oCTR0.82%2.11%

AOV$97$151

Page to cart25.0%41.4%

CVR3.12%4.44%

Full name and copy

10/02/2026_15OffSale2_Video_HP

Prime Days saleImage

PrimeSale1_Image_HP

Spend$1771 purch.

ROAS0.04x2.59x

CPA$177$58

oCTR0.80%2.11%

AOV$8$151

Page to cart46.7%41.4%

CVR3.33%4.44%

Full name and copy

10/02/2026_PrimeSale1_Image_HP

Fall Fitness SaleImage

FallFitSaleAd4_Image_HP

Spend$490 purch.

ROAS0.00x2.59x

CPA–$58

oCTR0.48%2.11%

AOV–$151

Page to cart0.0%41.4%

CVR0.00%4.44%

Full name and copy

10/02/2026_FallFitSaleAd4_Image_HP

Prime Days saleVideo

15OffSale_StrengthCardio_Video_HP

Spend$451 purch.

ROAS4.12x2.59x

CPA$45$58

oCTR1.69%2.11%

AOV$185$151

Page to cart72.7%41.4%

CVR9.09%4.44%

Full name and copy

10/02/2026_15OffSale_StrengthCardio_Video_HP

Prime Days saleImage

PrimeSale2_Image_HP

Spend$430 purch.

ROAS0.00x2.59x

CPA–$58

oCTR0.37%2.11%

AOV–$151

Page to cart40.0%41.4%

CVR0.00%4.44%

Full name and copy

10/02/2026_PrimeSale2_Image_HP

Account rate under each metric is the evergreen rate (2.59x ROAS, $58 CPA).

Campaign launches by channel #rosewater-growth-team and the platforms

Meta

Date	Campaign	What changed	This week: spend · purchases · ROAS
Oct 7	Consolidated Ads	Whitelisting Partnership and Evergreen Batches folded in; winners relaunched in "Consolidated (Pruned 10/7/26)"	$3,991 · 63 · 2.45x
Oct 12 to 13	Fall Fitness Sale, Prime Days	Fall Fitness $500 to $150 a day, Prime Days $200 to $350; ROAS floor raised to 2.0 on both	$1,470 · 19 · 2.11x
Oct 19	Both sale campaigns	Paused at the end of the sale; Consolidated Ads held at $650, Fall Giveaway at $50 to Oct 28	from Oct 20
Oct 21 to 23	Mat Flash Sale (new)	A sale campaign at about $220 a day, once the offer and ads are in	not live

Google

Date	Campaign	What changed
Oct 12 to 16	NB Shopping Main Sets, NB PMax All Products	Budgets raised where impression share was lost to budget (Main Sets to $170 a day Oct 14)
Oct 16	Branded PMax	Target ROAS raised so brand spend follows demand rather than pushing it
Oct 19	NB Shopping Main Sets, NB PMax (US, CA)	Targets tightened (3.0x, 3.6x) and PMax US $50 to $40 a day after non-brand ran 1.36x over 7 days

Winners: the evergreen top 10 with an iteration plan for each, then what worked in the sale

Evergreen and sale creative ranked separately: the ten strongest evergreen ads this month with how to stretch each, then the sale ads that carried the window.

Top 10 winners and how to iterate each Motion, evergreen creative, Oct 1 to 20 · $150+ spend and 2+ purchases, ranked by revenue above the account rate · full bar: $300+, 10+ purchases, at or above the 2.35x evergreen rate

The evergreen top 10, Oct 1 to 20: $5,098 for 79 purchases at 3.11x, against 2.35x for all evergreen creative. Read on the month to date because a single week of this account is too few orders per ad. By persona group: No persona tag 5, Private Fitness Restarters 3, Former Runners Still Athletes 1, Coordination-Anxious Starters 1.

Each winner carries three new openings built on the four layers of a hook (visual, movement, on-screen headline, audio), two format stretches and two message stretches. 2 of the 10 clear the full winner bar; the rest are signals worth building on.

1Private Fitness RestartersVideo

CR_Notes-W50+_Video_Jump Ropes CP – Copy 3

	This ad	Account
Spend	$351	12 purch.
ROAS	5.01x	2.35x
CPA	$29	$70
Outbound CTR	2.03%	1.87%
AOV	$147	$165
Page to cart	69.2%	40.6%
CVR	10.00%	4.16%

Stops the scroll: thumbstop 27.2% against 26.5% for the account video average.
Earns the click: outbound CTR 2.03% against 1.87%.
Converts on the page: CVR 10.00% against 4.16%, page to cart 69.2% against 40.6%.
Smaller baskets: AOV $147 against $165.

Full ad name and copy

07/15/2026_CR_Notes-W50+_Video_Jump Ropes CP – Copy 3

No gym required! Just a rope and your own space. Beginner sets start under $100, with 60-day money-back guarantee. Beginner sets under $100! 💪 No gym required, just a rope and wherever you're standing. 60-day money-back guarantee. No gym? No problem! Beginner jump rope sets start at less than $100. Love it or your money back - guaranteed for 60 days. Tone up and get back in shape with Crossrope's Sculpt System. Weighted attachments that build strength and tone, 100 calories in 10 minutes, no space requirements, and thousands of workouts on the app to follow along.

CR_Notes-W50+_Video_Jump Ropes CP – Copy 3Full winner bar

Strong at every step: the opening, the click and the page all beat the account. Iterate on the opening and stretch it into new formats and messages; leave the body alone.

Three new openings, same body (first ten seconds only)

Garage restart

Visual: Someone starting a workout in a garage at 6am
Movement: Slow push-in
On-screen: Back to working out, twenty minutes a day
Audio: Alarm, then rope rhythm

App and rope

Visual: The app workout on a phone propped up, rope in hand
Movement: Over-the-shoulder
On-screen: Follow along, no gym
Audio: Coach audio from the app

Before and after

Visual: Two clips months apart, same spot
Movement: Split screen
On-screen: What 90 days of jump rope did
Audio: Voiceover on the change

Stretch the format

Static from the strongest frame: Pull the frame with the result and set the claim on it as a 4:5 static

Creator whitelisting version: Hand the same script to an Insense creator for a partnership post

Stretch the message

Same body for Coordination-Anxious Starters: People who think they cannot jump rope. Open on a beginner tripping, then landing ten clean jumps; on-screen, i could not do ten jumps a month ago.

Black Friday: Same body with the Black Friday offer on the end card.

2No persona tagImage

Whitelisting Earth & Owl 1_Jump Ropes LP – Copy - Copy

	This ad	Account
Spend	$350	4 purch.
ROAS	4.23x	2.35x
CPA	$87	$70
Outbound CTR	2.80%	1.87%
AOV	$370	$165
Page to cart	29.8%	40.6%
CVR	2.02%	4.16%

Earns the click: outbound CTR 2.80% against 1.87%.
Loses some of them on the page: CVR 2.02% against 4.16%, page to cart 29.8% against 40.6%.
Bigger baskets: AOV $370 against $165.
Reads on 4 purchases, so treat it as a signal.

Full ad name and copy

07/29/2026_Whitelisting Earth & Owl 1_Jump Ropes LP – Copy - Copy

Whitelisting Earth & Owl 1_Jump Ropes LP – Copy - CopySignal

Earns the click; the page converts below the account. Keep the headline and match the landing page to it.

Five from this concept: same layout, new headline and image (three shown)

App and rope

Image: The app workout on a phone propped up, rope in hand
Headline: Follow along, no gym
Keep: The layout, logo position, offer badge and button from this ad

Before and after

Image: Two clips months apart, same spot
Headline: What 90 days of jump rope did
Keep: The layout, logo position, offer badge and button from this ad

Garage restart

Image: Someone starting a workout in a garage at 6am
Headline: Back to working out, twenty minutes a day
Keep: The layout, logo position, offer badge and button from this ad

Stretch the format

Carousel: Headline, three benefits, the set and price

Transformation static: Lead with the result, product second

Stretch the message

Same body for Schedule Fragmenters and Caregivers: Busy parents and caregivers with ten spare minutes. Open on a workout done between pots on the stove; on-screen, done before dinner is.

Holiday gifting: Re-cut the opening as a gift for a partner or parent and end on the gift set.

3Private Fitness RestartersVideo

Day 09 - 4_Video_LP Weight Loss V1

	This ad	Account
Spend	$186	5 purch.
ROAS	4.97x	2.35x
CPA	$37	$70
Outbound CTR	2.11%	1.87%
AOV	$185	$165
Page to cart	29.1%	40.6%
CVR	3.55%	4.16%

Stops the scroll: thumbstop 35.7% against 26.5% for the account video average.
Earns the click: outbound CTR 2.11% against 1.87%.
Loses some of them on the page: CVR 3.55% against 4.16%, page to cart 29.1% against 40.6%.
Bigger baskets: AOV $185 against $165.

Full ad name and copy

09/09/2026_Day 09 - 4_Video_LP Weight Loss V1

Day 09 - 4_Video_LP Weight Loss V1Signal

The opening and the click do the work; the page converts below the account. Keep the opening, and pair the next versions with the landing page that matches the promise.

Three new openings, same body (first ten seconds only)

Before and after

Visual: Two clips months apart, same spot
Movement: Split screen
On-screen: What 90 days of jump rope did
Audio: Voiceover on the change

Garage restart

Visual: Someone starting a workout in a garage at 6am
Movement: Slow push-in
On-screen: Back to working out, twenty minutes a day
Audio: Alarm, then rope rhythm

App and rope

Visual: The app workout on a phone propped up, rope in hand
Movement: Over-the-shoulder
On-screen: Follow along, no gym
Audio: Coach audio from the app

Stretch the format

15-second cutdown: Keep the opening and the payoff, drop the middle

Carousel: One slide per step: start, week four, week eight, the set

Stretch the message

Same body for Skill Collectors and Streak Chasers: People motivated by new tricks and streaks. Open on a double-under landing for the first time; on-screen, first double-under, day 21.

HSA and FSA with Truemed: Add a line that the set can be bought with HSA or FSA funds through Truemed.

4Former Runners Still AthletesVideo

CR_AMP Vibe Ropeless_Jump Ropes CP – Copy 3

	This ad	Account
Spend	$577	8 purch.
ROAS	3.16x	2.35x
CPA	$72	$70
Outbound CTR	2.94%	1.87%
AOV	$228	$165
Page to cart	57.6%	40.6%
CVR	4.85%	4.16%

Stops the scroll: thumbstop 29.9% against 26.5% for the account video average.
Earns the click: outbound CTR 2.94% against 1.87%.
Converts on the page: CVR 4.85% against 4.16%, page to cart 57.6% against 40.6%.
Bigger baskets: AOV $228 against $165.

Full ad name and copy

07/08/2026_CR_AMP Vibe Ropeless_Jump Ropes CP – Copy 3

Ditch the rope, not your workout routine! Ropeless jump ropes offer better coordination & a bonus upper body burn - all without the hassle of tangled cords. 🌟 #rebounderworkout Improve coordination and get a little extra upper body work with the freedom of ropeless jump ropes! No more tripping over ropes, just fun fitness. #jumprope #crossrope Limited edition. New colorways. The workout hasn't changed — full body cardio in whatever space you have, no rope required.

CR_AMP Vibe Ropeless_Jump Ropes CP – Copy 3Signal

Strong at every step: the opening, the click and the page all beat the account. Iterate on the opening and stretch it into new formats and messages; leave the body alone.

Three new openings, same body (first ten seconds only)

Heart rate

Visual: A watch showing heart rate climbing in two minutes
Movement: Macro on the watch
On-screen: Zone 2 in two minutes
Audio: Beep, then breathing

Track to garage

Visual: Old running shoes, then a rope workout
Movement: Match cut
On-screen: Cardio that is easier on the knees
Audio: Sneaker squeak to rope rhythm

Stretch the format

Carousel: One slide per step: start, week four, week eight, the set

Static from the strongest frame: Pull the frame with the result and set the claim on it as a 4:5 static

Stretch the message

Same body for Private Fitness Restarters: Adults getting back into fitness at home, privately. Open on someone starting a workout in a garage at 6am; on-screen, back to working out, twenty minutes a day.

Transformation over price: Lead with the result before any offer; it has out-earned price-led openings.

5No persona tagImage

Whitelisting_@earthandowl_Nikki/Earth and Owl Whitelisting_Jump Ropes CP – Copy 3

	This ad	Account
Spend	$332	7 purch.
ROAS	3.37x	2.35x
CPA	$47	$70
Outbound CTR	3.15%	1.87%
AOV	$160	$165
Page to cart	26.2%	40.6%
CVR	4.07%	4.16%

Earns the click: outbound CTR 3.15% against 1.87%.
Loses some of them on the page: CVR 4.07% against 4.16%, page to cart 26.2% against 40.6%.
Reads on 7 purchases, so treat it as a signal.

Full ad name and copy

07/16/2026_Whitelisting_@earthandowl_Nikki/Earth and Owl Whitelisting_Jump Ropes CP – Copy 3

There are several reasons why people enjoy using a ropeless jump rope including better coordination, a little extra upper body work, and no worry about tripping over a rope. But here’s what Earth & Owl channel member, Dianne, has to say about it #jumprope #jumpropeworkout #crossrope #crossropejumpropes #rebounderworkout No rope required. Any space, full body cardio. Get a killer workout with the limited edition release and new colorways. Workout anywhere, no equipment needed - that's what our limited edition release offers: full-body cardio in whatever space you have. Full body cardio just got a fresh look. Limited edition new colorways released - grab yours before they're gone! Limited edition alert! 🚨 New colorways available now. Get the same full body cardio workout in any space, no rope needed. Full body cardio anywhere! No rope required. 💪 Limited edition, new colorways available now.

Whitelisting_@earthandowl_Nikki/Earth and Owl Whitelisting_Jump Ropes Signal

Earns the click; the page converts below the account. Keep the headline and match the landing page to it.

Five from this concept: same layout, new headline and image (three shown)

App and rope

Image: The app workout on a phone propped up, rope in hand
Headline: Follow along, no gym
Keep: The layout, logo position, offer badge and button from this ad

Before and after

Image: Two clips months apart, same spot
Headline: What 90 days of jump rope did
Keep: The layout, logo position, offer badge and button from this ad

Garage restart

Image: Someone starting a workout in a garage at 6am
Headline: Back to working out, twenty minutes a day
Keep: The layout, logo position, offer badge and button from this ad

Stretch the format

Carousel: Headline, three benefits, the set and price

Transformation static: Lead with the result, product second

Stretch the message

Same body for Former Runners Still Athletes: Former runners and athletes who want cardio without the pounding. Open on old running shoes, then a rope workout; on-screen, cardio that is easier on the knees.

Black Friday: Same body with the Black Friday offer on the end card.

6No persona tagVideo

CR_JRD-Ropeless-Who They're For_CR_JRD-Ropeless-Who They're For – Copy 3

	This ad	Account
Spend	$252	5 purch.
ROAS	3.66x	2.35x
CPA	$50	$70
Outbound CTR	1.94%	1.87%
AOV	$184	$165
Page to cart	51.7%	40.6%
CVR	5.62%	4.16%

Stops the scroll: thumbstop 29.1% against 26.5% for the account video average.
Earns the click: outbound CTR 1.94% against 1.87%.
Converts on the page: CVR 5.62% against 4.16%, page to cart 51.7% against 40.6%.
Bigger baskets: AOV $184 against $165.

Full ad name and copy

05/18/2026_CR_JRD-Ropeless-Who They're For_CR_JRD-Ropeless-Who They're For – Copy 3

Workout anywhere, no equipment needed - that's what our limited edition release offers: full-body cardio in whatever space you have. Limited edition alert! 🚨 New colorways available now. Get the same full body cardio workout in any space, no rope needed. Full body cardio anywhere! No rope required. 💪 Limited edition, new colorways available now. No rope required. Any space, full body cardio. Get a killer workout with the limited edition release and new colorways. Full body cardio just got a fresh look. Limited edition new colorways released - grab yours before they're gone! Burns more calories than running. Works more muscles than biking. Fits in a gym bag. Weighted jump rope is the training tool you didn't know you needed. Most cardio burns calories. Crossrope burns calories AND builds strength. That's why people are seeing real body transformations — not just sweat.

CR_JRD-Ropeless-Who They're For_CR_JRD-Ropeless-Who They're Signal

Strong at every step: the opening, the click and the page all beat the account. Iterate on the opening and stretch it into new formats and messages; leave the body alone.

Three new openings, same body (first ten seconds only)

Before and after

Visual: Two clips months apart, same spot
Movement: Split screen
On-screen: What 90 days of jump rope did
Audio: Voiceover on the change

Garage restart

Visual: Someone starting a workout in a garage at 6am
Movement: Slow push-in
On-screen: Back to working out, twenty minutes a day
Audio: Alarm, then rope rhythm

App and rope

Visual: The app workout on a phone propped up, rope in hand
Movement: Over-the-shoulder
On-screen: Follow along, no gym
Audio: Coach audio from the app

Stretch the format

Creator whitelisting version: Hand the same script to an Insense creator for a partnership post

15-second cutdown: Keep the opening and the payoff, drop the middle

Stretch the message

Same body for Intensity Snobs and System Skeptics: Serious trainees who doubt a jump rope is a real workout. Open on a rope set next to a spin bike; on-screen, same burn, a fraction of the space.

Holiday gifting: Re-cut the opening as a gift for a partner or parent and end on the gift set.

7Private Fitness RestartersVideo

CR_Brooke-4RW_CR_SCULPT_Brooke-4RW

	This ad	Account
Spend	$2,435	27 purch.
ROAS	2.48x	2.35x
CPA	$90	$70
Outbound CTR	3.41%	1.87%
AOV	$224	$165
Page to cart	66.2%	40.6%
CVR	8.52%	4.16%

Stops the scroll: thumbstop 40.4% against 26.5% for the account video average.
Earns the click: outbound CTR 3.41% against 1.87%.
Converts on the page: CVR 8.52% against 4.16%, page to cart 66.2% against 40.6%.
Bigger baskets: AOV $224 against $165.

Full ad name and copy

05/28/2026_CR_Brooke-4RW_CR_SCULPT_Brooke-4RW

If you've been avoiding sleeveless tops because of your arms — this is for you. The Crossrope Sculpt System was made to tone arms at home, with no bulky equipment, no gym, and no excuses.

CR_Brooke-4RW_CR_SCULPT_Brooke-4RWFull winner bar

Strong at every step: the opening, the click and the page all beat the account. Iterate on the opening and stretch it into new formats and messages; leave the body alone.

Three new openings, same body (first ten seconds only)

Garage restart

Visual: Someone starting a workout in a garage at 6am
Movement: Slow push-in
On-screen: Back to working out, twenty minutes a day
Audio: Alarm, then rope rhythm

App and rope

Visual: The app workout on a phone propped up, rope in hand
Movement: Over-the-shoulder
On-screen: Follow along, no gym
Audio: Coach audio from the app

Before and after

Visual: Two clips months apart, same spot
Movement: Split screen
On-screen: What 90 days of jump rope did
Audio: Voiceover on the change

Stretch the format

15-second cutdown: Keep the opening and the payoff, drop the middle

Carousel: One slide per step: start, week four, week eight, the set

Stretch the message

Same body for Coordination-Anxious Starters: People who think they cannot jump rope. Open on a beginner tripping, then landing ten clean jumps; on-screen, i could not do ten jumps a month ago.

HSA and FSA with Truemed: Add a line that the set can be bought with HSA or FSA funds through Truemed.

8Coordination-Anxious StartersVideo

SetsUnder100Video_1920x1080v3_Video_CP

	This ad	Account
Spend	$156	3 purch.
ROAS	3.27x	2.35x
CPA	$52	$70
Outbound CTR	1.22%	1.87%
AOV	$170	$165
Page to cart	44.2%	40.6%
CVR	5.77%	4.16%

Softer opening: thumbstop 17.3% against 26.5% for the account video average.
Fewer clicks than the account: outbound CTR 1.22% against 1.87%.
Converts on the page: CVR 5.77% against 4.16%, page to cart 44.2% against 40.6%.
Reads on 3 purchases, so treat it as a signal.

Full ad name and copy

09/17/2026_SetsUnder100Video_1920x1080v3_Video_CP

Workouts start at 10 minutes. Sets start under $100. No gym required, just a rope and wherever you're standing. Love it or your money back, guaranteed for 60 days.

SetsUnder100Video_1920x1080v3_Video_CPSignal

It converts well once people watch, but the opening loses viewers early. This is the clearest case for new first-ten-second openings on the same body.

Three new openings, same body (first ten seconds only)

Ropeless start

Visual: Ropeless handles in a living room, no rope at all
Movement: Locked-off wide
On-screen: Start without the rope
Audio: Handle whir

Coach cue

Visual: A coach showing the one wrist cue that fixes tripping
Movement: Close-up on wrists
On-screen: The one fix for tripping
Audio: Coach voiceover

First jumps

Visual: A beginner tripping, then landing ten clean jumps
Movement: Handheld, real time
On-screen: I could not do ten jumps a month ago
Audio: Real voice, rope sound

Stretch the format

Carousel: One slide per step: start, week four, week eight, the set

Static from the strongest frame: Pull the frame with the result and set the claim on it as a 4:5 static

Stretch the message

Same body for Skill Collectors and Streak Chasers: People motivated by new tricks and streaks. Open on the app streak counter hitting 100; on-screen, 100 days straight.

Transformation over price: Lead with the result before any offer; it has out-earned price-led openings.

9No persona tagImage

Whitelisting Earth & Owl 1_Jump Ropes LP – Copy 3

	This ad	Account
Spend	$303	5 purch.
ROAS	2.69x	2.35x
CPA	$61	$70
Outbound CTR	2.55%	1.87%
AOV	$163	$165
Page to cart	25.6%	40.6%
CVR	3.12%	4.16%

Earns the click: outbound CTR 2.55% against 1.87%.
Loses some of them on the page: CVR 3.12% against 4.16%, page to cart 25.6% against 40.6%.
Reads on 5 purchases, so treat it as a signal.

Full ad name and copy

07/29/2026_Whitelisting Earth & Owl 1_Jump Ropes LP – Copy 3

Proof that changing your ropeless jump rope attachments is easier than folding in the cheese 🧀😂 Which weight are you using most often? 💪#jumpropeworkout #ropelessjumprope #crossrope #rebounderworkout #minitrampolineworkout No gym? No problem! Beginner jump rope sets start at less than $100. Love it or your money back - guaranteed for 60 days. Beginner sets under $100! 💪 No gym required, just a rope and wherever you're standing. 60-day money-back guarantee. No gym required! Just a rope and your own space. Beginner sets start under $100, with 60-day money-back guarantee. Burn calories in less time? Yes, please! 🔄 With weighted ropes, you'll engage multiple muscle groups and torch those extra pounds while improving your cardio endurance. Feel the difference with just 1lb! Weighted ropes activate more muscles & burn calories faster. Cardio, footwork & coordination all in one intense workout!

Whitelisting Earth & Owl 1_Jump Ropes LP – Copy 3Signal

Earns the click; the page converts below the account. Keep the headline and match the landing page to it.

Five from this concept: same layout, new headline and image (three shown)

Before and after

Image: Two clips months apart, same spot
Headline: What 90 days of jump rope did
Keep: The layout, logo position, offer badge and button from this ad

Garage restart

Image: Someone starting a workout in a garage at 6am
Headline: Back to working out, twenty minutes a day
Keep: The layout, logo position, offer badge and button from this ad

App and rope

Image: The app workout on a phone propped up, rope in hand
Headline: Follow along, no gym
Keep: The layout, logo position, offer badge and button from this ad

Stretch the format

Transformation static: Lead with the result, product second

Short video: A 10-second demo with the same headline

Stretch the message

Same body for Schedule Fragmenters and Caregivers: Busy parents and caregivers with ten spare minutes. Open on a parent working out while a baby monitor glows; on-screen, ten minutes while they nap.

Black Friday: Same body with the Black Friday offer on the end card.

10No persona tagVideo

Video | JRD Losing Weight | July25

	This ad	Account
Spend	$156	3 purch.
ROAS	2.84x	2.35x
CPA	$52	$70
Outbound CTR	1.51%	1.87%
AOV	$148	$165
Page to cart	75.7%	40.6%
CVR	8.11%	4.16%

Stops the scroll: thumbstop 28.4% against 26.5% for the account video average.
Fewer clicks than the account: outbound CTR 1.51% against 1.87%.
Converts on the page: CVR 8.11% against 4.16%, page to cart 75.7% against 40.6%.
Smaller baskets: AOV $148 against $165.

Full ad name and copy

Video | JRD Losing Weight | July25

Burn more calories. Build more muscle. In as little as 10 minutes a day, see results faster than any other workout experience

Video | JRD Losing Weight | July25Signal

It stops the scroll but fewer people click. Keep the opening; the iteration is a clearer offer or call to action in the middle of the video.

Three new openings, same body (first ten seconds only)

Garage restart

Visual: Someone starting a workout in a garage at 6am
Movement: Slow push-in
On-screen: Back to working out, twenty minutes a day
Audio: Alarm, then rope rhythm

App and rope

Visual: The app workout on a phone propped up, rope in hand
Movement: Over-the-shoulder
On-screen: Follow along, no gym
Audio: Coach audio from the app

Before and after

Visual: Two clips months apart, same spot
Movement: Split screen
On-screen: What 90 days of jump rope did
Audio: Voiceover on the change

Stretch the format

Creator whitelisting version: Hand the same script to an Insense creator for a partnership post

15-second cutdown: Keep the opening and the payoff, drop the middle

Stretch the message

Same body for Skill Collectors and Streak Chasers: People motivated by new tricks and streaks. Open on the app streak counter hitting 100; on-screen, 100 days straight.

Holiday gifting: Re-cut the opening as a gift for a partner or parent and end on the gift set.

Sale creative: what worked in the Oct 6 to 19 sale Motion, sale campaigns only · ranked by revenue above the sale-set rate

1Prime Days saleVideo

15OffSale1_Video_HP

	This ad	Account
Spend	$1,317	20 purch.
ROAS	2.31x	1.82x
CPA	$66	$87
Outbound CTR	0.98%	0.89%
AOV	$152	$158
Page to cart	58.4%	55.4%
CVR	7.84%	6.19%

Softer opening: thumbstop 22.9% against 26.5% for the account video average.
Earns the click: outbound CTR 0.98% against 0.89%.
Converts on the page: CVR 7.84% against 6.19%, page to cart 58.4% against 55.4%.

Full ad name and copy

10/02/2026_15OffSale1_Video_HP

2Fall Fitness SaleImage

FallFitSaleAd1_Image_HP

	This ad	Account
Spend	$871	13 purch.
ROAS	2.32x	1.82x
CPA	$67	$87
Outbound CTR	0.67%	0.89%
AOV	$156	$158
Page to cart	69.9%	55.4%
CVR	8.90%	6.19%

Fewer clicks than the account: outbound CTR 0.67% against 0.89%.
Converts on the page: CVR 8.90% against 6.19%, page to cart 69.9% against 55.4%.
Reads on 13 purchases, so treat it as a signal.

Full ad name and copy

10/02/2026_FallFitSaleAd1_Image_HP

3Prime Days saleVideo

15OffSale_Cardio.1mp4_Video_HP

	This ad	Account
Spend	$503	7 purch.
ROAS	2.68x	1.82x
CPA	$72	$87
Outbound CTR	1.70%	0.89%
AOV	$192	$158
Page to cart	31.1%	55.4%
CVR	4.64%	6.19%

Stops the scroll: thumbstop 27.4% against 26.5% for the account video average.
Earns the click: outbound CTR 1.70% against 0.89%.
Loses some of them on the page: CVR 4.64% against 6.19%, page to cart 31.1% against 55.4%.
Bigger baskets: AOV $192 against $158.

Full ad name and copy

10/02/2026_15OffSale_Cardio.1mp4_Video_HP

4Fall Fitness SaleVideo

FallFitSaleAd_Restricted_Video_Jump Ropes LP

	This ad	Account
Spend	$966	10 purch.
ROAS	1.68x	1.82x
CPA	$97	$87
Outbound CTR	0.95%	0.89%
AOV	$162	$158
Page to cart	58.2%	55.4%
CVR	6.06%	6.19%

Stops the scroll: thumbstop 28.0% against 26.5% for the account video average.
Earns the click: outbound CTR 0.95% against 0.89%.
Loses some of them on the page: CVR 6.06% against 6.19%, page to cart 58.2% against 55.4%.
Reads on 10 purchases, so treat it as a signal.

Full ad name and copy

10/02/2026_FallFitSaleAd_Restricted_Video_Jump Ropes LP

The sale set ran 1.82x on $5,301 against 2.35x for evergreen creative, so for the Mat Flash Sale and Black Friday the strongest move is putting the offer on the evergreen winners. Keep the sale ads as the closing layer: a short window, the offer in the first frame, and the same number on the ad, the site and the email.

Evergreen by message Motion, Oct 1 to 20, evergreen only

Value	Ads	Spend	Share	Purchases	ROAS	CPA	Outbound CTR	CVR
Build Muscle & Physique	39	$3,483	23%	43	2.34x	$81	2.19%	6.44%
Transformation & Results	48	$1,807	12%	33	2.42x	$55	1.60%	3.87%
Weight Loss & Fat Burn	25	$1,657	11%	22	2.37x	$75	1.98%	4.12%
Full Body Workout	25	$1,531	10%	22	2.97x	$70	2.36%	4.66%
Calorie Burn	55	$1,486	10%	19	1.64x	$78	1.47%	3.65%
Not tagged in Motion	15	$1,362	9%	25	2.88x	$54	2.54%	3.54%
Convenience & Portability	44	$1,275	8%	21	2.63x	$61	1.73%	4.90%
None	8	$684	4%	5	2.38x	$137	2.53%	1.34%
Everything else (32 values)	161	$2,107	14%	30	1.85x	$70	–	–
Account rate		$15,392	100%	220	2.35x	$70	1.87%	4.16%

Every other attribute (evergreen only): audience, hook tactic, visual format, format, source

By Motion audience Motion, Oct 1 to 20

Value	Ads	Spend	Share	Purchases	ROAS	CPA	Outbound CTR	CVR
No persona tag	134	$5,093	33%	76	2.21x	$67	1.92%	3.50%
Women Over 50	23	$2,931	19%	39	2.66x	$75	2.72%	8.39%
Beginners	30	$2,036	13%	31	2.46x	$66	1.92%	5.06%
Cardio Enthusiasts	20	$1,503	10%	20	2.35x	$75	2.50%	4.89%
Home Exercisers	34	$664	4%	9	1.74x	$74	1.72%	3.85%
Fitness Skeptics	5	$591	4%	14	2.49x	$42	1.30%	4.02%
Fitness Enthusiasts	47	$538	3%	3	1.14x	$179	1.64%	1.38%
Jump Rope Users	12	$448	3%	8	3.31x	$56	2.04%	3.72%
Everything else (17 values)	115	$1,589	10%	20	2.46x	$79	–	–
Account rate		$15,392	100%	220	2.35x	$70	1.87%	4.16%

By hook tactic Motion, Oct 1 to 20

Value	Ads	Spend	Share	Purchases	ROAS	CPA	Outbound CTR	CVR
If Then	23	$2,710	18%	38	2.84x	$71	2.75%	9.22%
Not tagged in Motion	105	$2,282	15%	40	2.65x	$57	1.83%	4.05%
Contrast	17	$1,909	12%	21	1.87x	$91	1.88%	3.57%
Product Announcement	6	$1,523	10%	18	2.26x	$85	2.44%	3.92%
FOMO	3	$1,026	7%	14	2.05x	$73	1.78%	3.97%
Question	45	$956	6%	12	2.14x	$80	1.77%	2.78%
Curiosity	27	$939	6%	14	1.63x	$67	1.34%	3.04%
Relatability	23	$759	5%	12	3.24x	$63	2.33%	3.29%
Everything else (25 values)	171	$3,288	21%	51	2.23x	$64	–	–
Account rate		$15,392	100%	220	2.35x	$70	1.87%	4.16%

By visual format Motion, Oct 1 to 20

Value	Ads	Spend	Share	Purchases	ROAS	CPA	Outbound CTR	CVR
Demo	101	$4,661	30%	51	1.99x	$91	2.13%	3.95%
Before and After	43	$2,341	15%	37	2.56x	$63	1.58%	4.44%
Yapper	10	$1,705	11%	22	2.33x	$78	1.96%	3.16%
Expert Explainer	14	$1,601	10%	15	1.86x	$107	2.27%	3.46%
Not tagged in Motion	15	$1,362	9%	25	2.88x	$54	2.54%	3.54%
How To	19	$657	4%	16	3.88x	$41	2.20%	5.46%
Us Vs Them	7	$574	4%	5	0.93x	$115	1.58%	2.16%
Montage	82	$545	4%	7	2.36x	$78	1.28%	5.38%
Everything else (26 values)	129	$1,945	13%	42	2.95x	$46	–	–
Account rate		$15,392	100%	220	2.35x	$70	1.87%	4.16%

By format Motion, Oct 1 to 20

Value	Ads	Spend	Share	Purchases	ROAS	CPA	Outbound CTR	CVR
UGC video	260	$11,627	76%	162	2.40x	$72	2.00%	4.43%
Not tagged in Motion	19	$1,448	9%	26	2.77x	$56	2.53%	3.52%
Hybrid	35	$1,328	9%	16	1.39x	$83	1.37%	2.63%
Lifestyle Image with Text	60	$498	3%	8	2.90x	$62	1.07%	5.23%
Lifestyle-Product Image with Text	27	$419	3%	7	1.64x	$60	1.18%	5.43%
High Production	16	$69	0%	1	5.30x	$69	0.80%	11.11%
Product Image with Text	3	$3	0%	0	0.00x	–	0.63%	–
Account rate		$15,392	100%	220	2.35x	$70	1.87%	4.16%

By source Motion, Oct 1 to 20

Value	Ads	Spend	Share	Purchases	ROAS	CPA	Outbound CTR	CVR
Internal video	224	$8,192	53%	114	2.48x	$72	1.72%	4.69%
Whitelisting (Insense creators)	106	$6,280	41%	91	2.19x	$69	2.22%	3.53%
Internal statics	90	$920	6%	15	2.32x	$61	1.11%	5.32%
Account rate		$15,392	100%	220	2.35x	$70	1.87%	4.16%

Creative review: evergreen at 2.59x against sale creative at 2.18x, and every ad that spent

Evergreen and sale creative side by side, the evergreen top 10 with why each works, every source, then every creative that spent this week, filterable evergreen or sale.

This week: evergreen against sale creative Motion, 7-day click + 1-day view

Creative	Creatives	Spend	Share	Purchases	ROAS	CPA	Outbound CTR	CVR
Evergreen	64	$3,846	68%	66	2.59x	$58	2.11%	4.44%
Sale	11	$1,468	26%	20	2.18x	$73	1.11%	6.25%
Fall Giveaway (lead gen)	7	$335	6%	1	0.18x	$335	6.14%	0.13%

Evergreen top 10 by spend: 69% of evergreen spend Motion, this week, evergreen rate under each metric

1Private Fitness RestartersVideo

CR_Brooke-4RW_CR_SCULPT_Brooke-4RW

	This ad	Account
Spend	$622	6 purch.
ROAS	2.18x	2.59x
CPA	$104	$58
Outbound CTR	4.17%	2.11%
AOV	$226	$151
Page to cart	50.0%	41.4%
CVR	6.38%	4.44%

Stops the scroll: thumbstop 43.8% against 26.5% for the account video average.
Earns the click: outbound CTR 4.17% against 2.11%.
Converts on the page: CVR 6.38% against 4.44%, page to cart 50.0% against 41.4%.
Bigger baskets: AOV $226 against $151.

Full ad name and copy

05/28/2026_CR_Brooke-4RW_CR_SCULPT_Brooke-4RW

If you've been avoiding sleeveless tops because of your arms — this is for you. The Crossrope Sculpt System was made to tone arms at home, with no bulky equipment, no gym, and no excuses.

2No persona tagVideo

CR_JRD-Ropeless-Who They're For_CR_JRD-Ropeless-Who They're For

	This ad	Account
Spend	$438	5 purch.
ROAS	1.20x	2.59x
CPA	$88	$58
Outbound CTR	2.02%	2.11%
AOV	$106	$151
Page to cart	33.7%	41.4%
CVR	2.40%	4.44%

Stops the scroll: thumbstop 34.3% against 26.5% for the account video average.
Fewer clicks than the account: outbound CTR 2.02% against 2.11%.
Loses some of them on the page: CVR 2.40% against 4.44%, page to cart 33.7% against 41.4%.
Smaller baskets: AOV $106 against $151.

Full ad name and copy

05/18/2026_CR_JRD-Ropeless-Who They're For_CR_JRD-Ropeless-Who They're For

Most cardio burns calories. Crossrope burns calories AND builds strength. That's why people are seeing real body transformations — not just sweat. Burns more calories than running. Works more muscles than biking. Fits in a gym bag. Weighted jump rope is the training tool you didn't know you needed.

3Former Runners Still AthletesVideo

CR_AMP Vibe Ropeless_Jump Ropes CP – Copy 3

	This ad	Account
Spend	$379	6 purch.
ROAS	3.72x	2.59x
CPA	$63	$58
Outbound CTR	2.90%	2.11%
AOV	$235	$151
Page to cart	61.8%	41.4%
CVR	5.45%	4.44%

Stops the scroll: thumbstop 30.5% against 26.5% for the account video average.
Earns the click: outbound CTR 2.90% against 2.11%.
Converts on the page: CVR 5.45% against 4.44%, page to cart 61.8% against 41.4%.
Bigger baskets: AOV $235 against $151.

Full ad name and copy

07/08/2026_CR_AMP Vibe Ropeless_Jump Ropes CP – Copy 3

4No persona tagImage

Whitelisting_@earthandowl_Nikki/Earth and Owl Whitelisting_Jump Ropes CP – Copy 3

	This ad	Account
Spend	$229	7 purch.
ROAS	4.88x	2.59x
CPA	$33	$58
Outbound CTR	3.38%	2.11%
AOV	$160	$151
Page to cart	29.0%	41.4%
CVR	5.65%	4.44%

Earns the click: outbound CTR 3.38% against 2.11%.
Converts on the page: CVR 5.65% against 4.44%, page to cart 29.0% against 41.4%.
Reads on 7 purchases, so treat it as a signal.

Full ad name and copy

07/16/2026_Whitelisting_@earthandowl_Nikki/Earth and Owl Whitelisting_Jump Ropes CP – Copy 3

5No persona tagImage

Whitelisting Earth & Owl 1_Jump Ropes LP – Copy 4

	This ad	Account
Spend	$217	2 purch.
ROAS	1.34x	2.59x
CPA	$108	$58
Outbound CTR	2.79%	2.11%
AOV	$145	$151
Page to cart	28.9%	41.4%
CVR	1.65%	4.44%

Earns the click: outbound CTR 2.79% against 2.11%.
Loses some of them on the page: CVR 1.65% against 4.44%, page to cart 28.9% against 41.4%.
Reads on 2 purchases, so treat it as a signal.

Full ad name and copy

07/29/2026_Whitelisting Earth & Owl 1_Jump Ropes LP – Copy 4

6No persona tagImage

Whitelisting Earth & Owl 1_Jump Ropes LP – Copy 3

	This ad	Account
Spend	$212	2 purch.
ROAS	1.97x	2.59x
CPA	$106	$58
Outbound CTR	2.53%	2.11%
AOV	$209	$151
Page to cart	24.5%	41.4%
CVR	1.89%	4.44%

Earns the click: outbound CTR 2.53% against 2.11%.
Loses some of them on the page: CVR 1.89% against 4.44%, page to cart 24.5% against 41.4%.
Bigger baskets: AOV $209 against $151.
Reads on 2 purchases, so treat it as a signal.

Full ad name and copy

07/29/2026_Whitelisting Earth & Owl 1_Jump Ropes LP – Copy 3

7No persona tagVideo

Crossrope ASMR Unboxing - Hook 2_Video_Jump Ropes LP

	This ad	Account
Spend	$151	2 purch.
ROAS	2.07x	2.59x
CPA	$75	$58
Outbound CTR	1.53%	2.11%
AOV	$156	$151
Page to cart	66.0%	41.4%
CVR	3.77%	4.44%

Stops the scroll: thumbstop 26.9% against 26.5% for the account video average.
Fewer clicks than the account: outbound CTR 1.53% against 2.11%.
Loses some of them on the page: CVR 3.77% against 4.44%, page to cart 66.0% against 41.4%.
Reads on 2 purchases, so treat it as a signal.

Full ad name and copy

09/14/2026_Crossrope ASMR Unboxing - Hook 2_Video_Jump Ropes LP

NEW Colour drop with the Ropeless AMP Vibe! 😍 Burn 100cal in just 10min at home, no gym or bulky equipment required. Weighted attachments = cardio + toned arms. And the best part? These connect to your Crossrope app so you can choose from a library of workouts and track your stats.

8Private Fitness RestartersVideo

Day 09 - 4_Video_LP Weight Loss V1

	This ad	Account
Spend	$140	5 purch.
ROAS	6.63x	2.59x
CPA	$28	$58
Outbound CTR	1.96%	2.11%
AOV	$185	$151
Page to cart	32.6%	41.4%
CVR	5.26%	4.44%

Stops the scroll: thumbstop 35.8% against 26.5% for the account video average.
Fewer clicks than the account: outbound CTR 1.96% against 2.11%.
Converts on the page: CVR 5.26% against 4.44%, page to cart 32.6% against 41.4%.
Bigger baskets: AOV $185 against $151.

Full ad name and copy

09/09/2026_Day 09 - 4_Video_LP Weight Loss V1

9Intensity Snobs and System SkepticsVideo

Video | Kathy Airball | 06-2025 – Copy 3

	This ad	Account
Spend	$130	4 purch.
ROAS	3.88x	2.59x
CPA	$32	$58
Outbound CTR	1.28%	2.11%
AOV	$126	$151
Page to cart	65.3%	41.4%
CVR	5.56%	4.44%

Softer opening: thumbstop 4.3% against 26.5% for the account video average.
Fewer clicks than the account: outbound CTR 1.28% against 2.11%.
Converts on the page: CVR 5.56% against 4.44%, page to cart 65.3% against 41.4%.
Smaller baskets: AOV $126 against $151.

Full ad name and copy

Video | Kathy Airball | 06-2025 – Copy 3

Crossrope is the perfect way for busy moms to stay healthy. Get a heart-pumping workout that boosts your fitness and energy levels for your family. Feel the difference with just 1lb! Weighted ropes activate more muscles & burn calories faster. Cardio, footwork & coordination all in one intense workout! Burn calories in less time? Yes, please! 🔄 With weighted ropes, you'll engage multiple muscle groups and torch those extra pounds while improving your cardio endurance. No gym required! Just a rope and your own space. Beginner sets start under $100, with 60-day money-back guarantee. Beginner sets under $100! 💪 No gym required, just a rope and wherever you're standing. 60-day money-back guarantee. No gym? No problem! Beginner jump rope sets start at less than $100. Love it or your money back - guaranteed for 60 days.

10Private Fitness RestartersVideo

CR_Notes-W50+_Video_Jump Ropes CP – Copy 4

	This ad	Account
Spend	$124	5 purch.
ROAS	4.85x	2.59x
CPA	$25	$58
Outbound CTR	1.76%	2.11%
AOV	$120	$151
Page to cart	128.0%	41.4%
CVR	20.00%	4.44%

Stops the scroll: thumbstop 29.1% against 26.5% for the account video average.
Fewer clicks than the account: outbound CTR 1.76% against 2.11%.
Smaller baskets: AOV $120 against $151.
Reads on 5 purchases, so treat it as a signal.

Full ad name and copy

07/15/2026_CR_Notes-W50+_Video_Jump Ropes CP – Copy 4

Tone up and get back in shape with Crossrope's Sculpt System. Weighted attachments that build strength and tone, 100 calories in 10 minutes, no space requirements, and thousands of workouts on the app to follow along. No gym? No problem! Beginner jump rope sets start at less than $100. Love it or your money back - guaranteed for 60 days. Beginner sets under $100! 💪 No gym required, just a rope and wherever you're standing. 60-day money-back guarantee. No gym required! Just a rope and your own space. Beginner sets start under $100, with 60-day money-back guarantee. 100 calories in 10 minutes! 💪 Tone up with Crossrope's Sculpt System - weighted attachments that build strength and tone, no space required. Thousands of workouts to follow on the app! Ditch the gym and sculpt your body anywhere with Crossrope's Sculpt System - no space requirements needed! 💪 100 calories in just 10 minutes, thousands of workouts on our app. Get fit without limits.

Creative by vendor: 3 producing teams, every ad grouped by who made it Motion, 7-day click + 1-day view · evergreen only

Vendor comes from the ad name. Open a team to see its top performers, every launch, every ad with spend, and the numbers against the prior week. Spend chips compare with the prior week.

Vendor	Creatives	Launched since Oct 1	Spend	Share	Purchases	ROAS	CPA	Outbound CTR	CVR
Internal video	45	25	$2,698 ▼ 5%	70%	42	2.49x	$64	1.90%	4.69%
Whitelisting (Insense creators)	12	1	$1,068 ▲ 28%	28%	22	2.92x	$49	2.70%	3.96%
Internal statics	7	0	$80 ▼ 31%	2%	2	1.38x	$40	1.69%	5.88%
Account	64	26	$3,846	100%	66	2.59x	$58	2.11%	4.44%

Internal video 45 creatives · $2,698 (70%) · 2.49x on 42 purchases · 25 launched since Oct 1

Spend

$2,698

▼ 5% prior $2,827

ROAS

2.49x

▲ 16% prior 2.15x

Purchases

▲ 27% prior 33

CPA

$64

▼ 25% prior $86

Outbound CTR

1.90%

▲ 10% prior 1.74%

Top performers ($50+ spend)

Best ROAS

Private Fitness RestartersVideo

Day 09 - 4_Video_LP Weight Loss V1

Spend$1405 purch.

ROAS6.63x2.59x

CPA$28$58

oCTR1.96%2.11%

AOV$185$151

Page to cart32.6%41.4%

CVR5.26%4.44%

Full name and copy

09/09/2026_Day 09 - 4_Video_LP Weight Loss V1

Lowest CPA

Private Fitness RestartersVideo

CR_Notes-W50+_Video_Jump Ropes CP – Copy 4

Spend$1245 purch.

ROAS4.85x2.59x

CPA$25$58

oCTR1.76%2.11%

AOV$120$151

Page to cart128.0%41.4%

CVR20.00%4.44%

Full name and copy

07/15/2026_CR_Notes-W50+_Video_Jump Ropes CP – Copy 4

Top outbound CTR

Private Fitness RestartersVideo

CR_Brooke-4RW_CR_SCULPT_Brooke-4RW

Spend$6226 purch.

ROAS2.18x2.59x

CPA$104$58

oCTR4.17%2.11%

AOV$226$151

Page to cart50.0%41.4%

CVR6.38%4.44%

Full name and copy

05/28/2026_CR_Brooke-4RW_CR_SCULPT_Brooke-4RW

If you've been avoiding sleeveless tops because of your arms — this is for you. The Crossrope Sculpt System was made to tone arms at home, with no bulky equipment, no gym, and no excuses.

Launched since Oct 1 (25)

Private Fitness RestartersVideo

Day 09 - 4_Video_LP Weight Loss V1

Spend$1405 purch.

ROAS6.63x2.59x

CPA$28$58

oCTR1.96%2.11%

AOV$185$151

Page to cart32.6%41.4%

CVR5.26%4.44%

Full name and copy

09/09/2026_Day 09 - 4_Video_LP Weight Loss V1

Private Fitness RestartersVideo

Day 09 - 1_Video_LP Weight Loss V1

Spend$382 purch.

ROAS6.11x2.59x

CPA$19$58

oCTR1.76%2.11%

AOV$117$151

Page to cart16.7%41.4%

CVR8.33%4.44%

Full name and copy

09/09/2026_Day 09 - 1_Video_LP Weight Loss V1

Coordination-Anxious StartersVideo

CR_Jim Transformation Recut_Video_Jump Ropes Lp

Spend$150 purch.

ROAS0.00x2.59x

CPA–$58

oCTR2.18%2.11%

AOV–$151

Page to cart0.0%41.4%

CVR0.00%4.44%

Full name and copy

10/19/2026_CR_Jim Transformation Recut_Video_Jump Ropes Lp

100 days. 20lb down. One exercise. Weighted jump ropes are one of the best full body workouts you can do at home, and Crossrope's system is one of the best that I've come across.

Private Fitness RestartersVideo

Day 09 - 3_Video_LP Weight Loss V1

Spend$120 purch.

ROAS0.00x2.59x

CPA–$58

oCTR1.65%2.11%

AOV–$151

Page to cart20.0%41.4%

CVR0.00%4.44%

Full name and copy

09/09/2026_Day 09 - 3_Video_LP Weight Loss V1

Former Runners Still AthletesVideo

SanFran_3Tips Rebounding with Ropeless SHORT_Video_Jump Ropes Lp

Spend$90 purch.

ROAS0.00x2.59x

CPA–$58

oCTR1.82%2.11%

AOV–$151

Page to cart466.7%41.4%

CVR0.00%4.44%

Full name and copy

10/19/2026_SanFran_3Tips Rebounding with Ropeless SHORT_Video_Jump Ropes Lp

No persona tagVideo

CR_JRD-WhosRopelessFor_SHORT_Video_Jump Ropes Lp

Spend$70 purch.

ROAS0.00x2.59x

CPA–$58

oCTR0.56%2.11%

AOV–$151

Page to cart–41.4%

CVR–4.44%

Full name and copy

10/19/2026_CR_JRD-WhosRopelessFor_SHORT_Video_Jump Ropes Lp

FSA/HSA HoldersVideo

HSA - More than you think- 2_Video_HP

Spend$60 purch.

ROAS0.00x2.59x

CPA–$58

oCTR1.89%2.11%

AOV–$151

Page to cart0.0%41.4%

CVR0.00%4.44%

Full name and copy

10/09/2026_HSA - More than you think- 2_Video_HP

Your next favorite workout might already be in your budget. Get a challenging, full-body cardio workout at home with Crossrope, and use eligible HSA/FSA funds with Truemed to save around 30%.

No persona tagVideo

AMP - Changing Lives - Better Jump Rope_Video_Jump Ropes Lp

Spend$50 purch.

ROAS0.00x2.59x

CPA–$58

oCTR1.52%2.11%

AOV–$151

Page to cart0.0%41.4%

CVR0.00%4.44%

Full name and copy

10/19/2026_AMP - Changing Lives - Better Jump Rope_Video_Jump Ropes Lp

Schedule Fragmenters and CaregiversVideo

Not Sure Where to Start - 3_Video_HP

Spend$40 purch.

ROAS0.00x2.59x

CPA–$58

oCTR0.00%2.11%

AOV–$151

Page to cart–41.4%

CVR–4.44%

Full name and copy

09/09/2026_Not Sure Where to Start - 3_Video_HP

OtherVideo

Kirsty - Beginners_Video_Jump Ropes Lp

Spend$30 purch.

ROAS0.00x2.59x

CPA–$58

oCTR0.00%2.11%

AOV–$151

Page to cart–41.4%

CVR–4.44%

Full name and copy

10/20/2026_Kirsty - Beginners_Video_Jump Ropes Lp

OtherVideo

Ropeless-WorthItMoney_Video_Jump Ropes Lp

Spend$30 purch.

ROAS0.00x2.59x

CPA–$58

oCTR3.61%2.11%

AOV–$151

Page to cart0.0%41.4%

CVR0.00%4.44%

Full name and copy

10/19/2026_Ropeless-WorthItMoney_Video_Jump Ropes Lp

Former Runners Still AthletesVideo

Earth&Owl-Diane-Recut_Video_Jump Ropes Lp

Spend$20 purch.

ROAS0.00x2.59x

CPA–$58

oCTR0.00%2.11%

AOV–$151

Page to cart–41.4%

CVR–4.44%

Full name and copy

10/19/2026_Earth&Owl-Diane-Recut_Video_Jump Ropes Lp

Rebounding combined with ropeless jump ropes are a fantastic low impact way to train. It can help rehabilitate and strengthen your upper body while also improving your overall cardiovascualr fitness.

No persona tagVideo

AMP - Changing Lives - More than you think_Video_Jump Ropes Lp

Spend$20 purch.

ROAS0.00x2.59x

CPA–$58

oCTR0.00%2.11%

AOV–$151

Page to cart–41.4%

CVR–4.44%

Full name and copy

10/19/2026_AMP - Changing Lives - More than you think_Video_Jump Ropes Lp

Coordination-Anxious StartersVideo

Struggling with Cardio_Video_LP Beginners

Spend$10 purch.

ROAS0.00x2.59x

CPA–$58

oCTR2.44%2.11%

AOV–$151

Page to cart–41.4%

CVR–4.44%

Full name and copy

10/09/2026_Struggling with Cardio_Video_LP Beginners

Schedule Fragmenters and CaregiversVideo

Ropeless-Worth It V2_Video_Jump Ropes Lp

Spend$10 purch.

ROAS0.00x2.59x

CPA–$58

oCTR3.23%2.11%

AOV–$151

Page to cart–41.4%

CVR–4.44%

Full name and copy

10/20/2026_Ropeless-Worth It V2_Video_Jump Ropes Lp

Private Fitness RestartersVideo

Not Sure Where to Start - 4_Video_HP

Spend$10 purch.

ROAS0.00x2.59x

CPA–$58

oCTR0.00%2.11%

AOV–$151

Page to cart–41.4%

CVR–4.44%

Full name and copy

09/09/2026_Not Sure Where to Start - 4_Video_HP

Private Fitness RestartersVideo

Day 09 - 2_Video_LP Weight Loss V1

Spend$10 purch.

ROAS0.00x2.59x

CPA–$58

oCTR0.00%2.11%

AOV–$151

Page to cart–41.4%

CVR–4.44%

Full name and copy

09/09/2026_Day 09 - 2_Video_LP Weight Loss V1

FSA/HSA HoldersVideo

HSA Did you Know - 1_Video_HP

Spend$10 purch.

ROAS0.00x2.59x

CPA–$58

oCTR0.00%2.11%

AOV–$151

Page to cart–41.4%

CVR–4.44%

Full name and copy

09/09/2026_HSA Did you Know - 1_Video_HP

FSA/HSA HoldersVideo

HSA - More than you think_Video_HP

Spend$10 purch.

ROAS0.00x2.59x

CPA–$58

oCTR0.00%2.11%

AOV–$151

Page to cart–41.4%

CVR–4.44%

Full name and copy

10/09/2026_HSA - More than you think_Video_HP

Your next favorite workout might already be in your budget. Get a challenging, full-body cardio workout at home with Crossrope, and use eligible HSA/FSA funds with Truemed to save around 30%.

Coordination-Anxious StartersVideo

Not Sure Where to Start - 2_Video_HP

Spend$10 purch.

ROAS0.00x2.59x

CPA–$58

oCTR4.76%2.11%

AOV–$151

Page to cart0.0%41.4%

CVR0.00%4.44%

Full name and copy

09/09/2026_Not Sure Where to Start - 2_Video_HP

FSA/HSA HoldersVideo

HSA - More than you think_3_Video_HP

Spend$00 purch.

ROAS0.00x2.59x

CPA–$58

oCTR5.26%2.11%

AOV–$151

Page to cart0.0%41.4%

CVR0.00%4.44%

Full name and copy

10/09/2026_HSA - More than you think_3_Video_HP

Your next favorite workout might already be in your budget. Get a challenging, full-body cardio workout at home with Crossrope, and use eligible HSA/FSA funds with Truemed to save around 30%.

FSA/HSA HoldersVideo

HSA Did you Know - 3_Video_HP

Spend$00 purch.

ROAS0.00x2.59x

CPA–$58

oCTR0.00%2.11%

AOV–$151

Page to cart–41.4%

CVR–4.44%

Full name and copy

09/09/2026_HSA Did you Know - 3_Video_HP

Skill Collectors and Streak ChasersVideo

Why Count Jumps_Video_Jump Ropes Lp

Spend$00 purch.

ROAS0.00x2.59x

CPA–$58

oCTR8.33%2.11%

AOV–$151

Page to cart0.0%41.4%

CVR0.00%4.44%

Full name and copy

10/19/2026_Why Count Jumps_Video_Jump Ropes Lp

Coordination-Anxious StartersVideo

Not Sure Where to Start - 1_Video_HP

Spend$00 purch.

ROAS0.00x2.59x

CPA–$58

oCTR0.00%2.11%

AOV–$151

Page to cart–41.4%

CVR–4.44%

Full name and copy

09/09/2026_Not Sure Where to Start - 1_Video_HP

Private Fitness RestartersVideo

CR_Shannon-HomeWorkout (1)_Video_Jump Ropes Lp

Spend$00 purch.

ROAS0.00x2.59x

CPA–$58

oCTR0.00%2.11%

AOV–$151

Page to cart–41.4%

CVR–4.44%

Full name and copy

10/19/2026_CR_Shannon-HomeWorkout (1)_Video_Jump Ropes Lp

Older ads with $50+ this week (12)

Private Fitness RestartersVideo

CR_Brooke-4RW_CR_SCULPT_Brooke-4RW

Spend$6226 purch.

ROAS2.18x2.59x

CPA$104$58

oCTR4.17%2.11%

AOV$226$151

Page to cart50.0%41.4%

CVR6.38%4.44%

Full name and copy

05/28/2026_CR_Brooke-4RW_CR_SCULPT_Brooke-4RW

If you've been avoiding sleeveless tops because of your arms — this is for you. The Crossrope Sculpt System was made to tone arms at home, with no bulky equipment, no gym, and no excuses.

No persona tagVideo

CR_JRD-Ropeless-Who They're For_CR_JRD-Ropeless-Who They're For

Spend$4385 purch.

ROAS1.20x2.59x

CPA$88$58

oCTR2.02%2.11%

AOV$106$151

Page to cart33.7%41.4%

CVR2.40%4.44%

Full name and copy

05/18/2026_CR_JRD-Ropeless-Who They're For_CR_JRD-Ropeless-Who They're For

Former Runners Still AthletesVideo

CR_AMP Vibe Ropeless_Jump Ropes CP – Copy 3

Spend$3796 purch.

ROAS3.72x2.59x

CPA$63$58

oCTR2.90%2.11%

AOV$235$151

Page to cart61.8%41.4%

CVR5.45%4.44%

Full name and copy

07/08/2026_CR_AMP Vibe Ropeless_Jump Ropes CP – Copy 3

No persona tagVideo

Crossrope ASMR Unboxing - Hook 2_Video_Jump Ropes LP

Spend$1512 purch.

ROAS2.07x2.59x

CPA$75$58

oCTR1.53%2.11%

AOV$156$151

Page to cart66.0%41.4%

CVR3.77%4.44%

Full name and copy

09/14/2026_Crossrope ASMR Unboxing - Hook 2_Video_Jump Ropes LP

Intensity Snobs and System SkepticsVideo

Video | Kathy Airball | 06-2025 – Copy 3

Spend$1304 purch.

ROAS3.88x2.59x

CPA$32$58

oCTR1.28%2.11%

AOV$126$151

Page to cart65.3%41.4%

CVR5.56%4.44%

Full name and copy

Video | Kathy Airball | 06-2025 – Copy 3

Private Fitness RestartersVideo

CR_Notes-W50+_Video_Jump Ropes CP – Copy 4

Spend$1245 purch.

ROAS4.85x2.59x

CPA$25$58

oCTR1.76%2.11%

AOV$120$151

Page to cart128.0%41.4%

CVR20.00%4.44%

Full name and copy

07/15/2026_CR_Notes-W50+_Video_Jump Ropes CP – Copy 4

No persona tagVideo

Video | JRD Losing Weight | July25

Spend$982 purch.

ROAS2.52x2.59x

CPA$49$58

oCTR1.60%2.11%

AOV$123$151

Page to cart82.6%41.4%

CVR8.70%4.44%

Full name and copy

Video | JRD Losing Weight | July25

Burn more calories. Build more muscle. In as little as 10 minutes a day, see results faster than any other workout experience

Coordination-Anxious StartersVideo

SetsUnder100Video_1920x1080v3_Video_CP

Spend$872 purch.

ROAS2.13x2.59x

CPA$44$58

oCTR1.14%2.11%

AOV$93$151

Page to cart57.6%41.4%

CVR6.06%4.44%

Full name and copy

09/17/2026_SetsUnder100Video_1920x1080v3_Video_CP

Workouts start at 10 minutes. Sets start under $100. No gym required, just a rope and wherever you're standing. Love it or your money back, guaranteed for 60 days.

No persona tagVideo

Video | JRD Slow vs Quick | Sept25

Spend$810 purch.

ROAS0.00x2.59x

CPA–$58

oCTR0.74%2.11%

AOV–$151

Page to cart57.9%41.4%

CVR0.00%4.44%

Full name and copy

Video | JRD Slow vs Quick | Sept25

Burn more calories. Build more muscle. In as little as 10 minutes a day, see results faster than any other workout experience

Skill Collectors and Streak ChasersVideo

Chad 2Lb Rope_Video_Jump Rope Set 2023 LP – Copy 3

Spend$811 purch.

ROAS2.04x2.59x

CPA$81$58

oCTR2.42%2.11%

AOV$165$151

Page to cart16.3%41.4%

CVR2.33%4.44%

Full name and copy

07/31/2026_Chad 2Lb Rope_Video_Jump Rope Set 2023 LP – Copy 3

The heavier the rope, the more your body has to work. Watch how a 2 lb weighted rope recruits your shoulders, arms, core, and legs with every jump. Workout anywhere, no equipment needed - that's what our limited edition release offers: full-body cardio in whatever space you have. Limited edition alert! 🚨 New colorways available now. Get the same full body cardio workout in any space, no rope needed. Full body cardio anywhere! No rope required. 💪 Limited edition, new colorways available now. No rope required. Any space, full body cardio. Get a killer workout with the limited edition release and new colorways. Full body cardio just got a fresh look. Limited edition new colorways released - grab yours before they're gone!

No persona tagVideo

CR_JRD-Ropeless-Who They're For_CR_JRD-Ropeless-Who They're For – Copy 3

Spend$551 purch.

ROAS2.26x2.59x

CPA$55$58

oCTR2.40%2.11%

AOV$124$151

Page to cart36.4%41.4%

CVR4.55%4.44%

Full name and copy

05/18/2026_CR_JRD-Ropeless-Who They're For_CR_JRD-Ropeless-Who They're For – Copy 3

Former Runners Still AthletesVideo

CR_AMP Vibe Ropeless_Jump Ropes CP – Copy 4

Spend$530 purch.

ROAS0.00x2.59x

CPA–$58

oCTR2.76%2.11%

AOV–$151

Page to cart14.3%41.4%

CVR0.00%4.44%

Full name and copy

07/08/2026_CR_AMP Vibe Ropeless_Jump Ropes CP – Copy 4

Workout anywhere, no equipment needed - that's what our limited edition release offers: full-body cardio in whatever space you have. Limited edition. New colorways. The workout hasn't changed — full body cardio in whatever space you have, no rope required. Limited edition alert! 🚨 New colorways available now. Get the same full body cardio workout in any space, no rope needed. Full body cardio anywhere! No rope required. 💪 Limited edition, new colorways available now. No rope required. Any space, full body cardio. Get a killer workout with the limited edition release and new colorways. Full body cardio just got a fresh look. Limited edition new colorways released - grab yours before they're gone!

Spend and sales per asset (45 creatives with spend)

Ad	Persona	Launched	Spend	Prior week	Purchases	ROAS	CPA
CR_Brooke-4RW_CR_SCULPT_Brooke-4RW	Private Fitness Restarters	2026-05-29	$622.49	$1,351	6	2.18x	$104
CR_JRD-Ropeless-Who They're For_CR_JRD-Ropeless-Who They're For	No persona tag	2026-05-18	$438.11	$266	5	1.20x	$88
CR_AMP Vibe Ropeless_Jump Ropes CP – Copy 3	Former Runners Still Athletes	2026-09-15	$378.97	$112	6	3.72x	$63
Crossrope ASMR Unboxing - Hook 2_Video_Jump Ropes LP	No persona tag	2026-09-14	$150.72	$125	2	2.07x	$75
Day 09 - 4_Video_LP Weight Loss V1	Private Fitness Restarters	2026-10-10	$139.81	$47	5	6.63x	$28
Video \| Kathy Airball \| 06-2025 – Copy 3	Intensity Snobs and System Skeptics	2026-09-15	$129.83	$113	4	3.88x	$32
CR_Notes-W50+_Video_Jump Ropes CP – Copy 4	Private Fitness Restarters	2026-07-16	$123.95	–	5	4.85x	$25
Video \| JRD Losing Weight \| July25	No persona tag	2025-07-18	$97.55	$43	2	2.52x	$49
SetsUnder100Video_1920x1080v3_Video_CP	Coordination-Anxious Starters	2026-09-17	$87.11	$41	2	2.13x	$44
Video \| JRD Slow vs Quick \| Sept25	No persona tag	2025-09-17	$81.20	$120	0	0.00x	–
Chad 2Lb Rope_Video_Jump Rope Set 2023 LP – Copy 3	Skill Collectors and Streak Chasers	2026-09-15	$80.80	$24	1	2.04x	$81
CR_JRD-Ropeless-Who They're For_CR_JRD-Ropeless-Who They're For – Copy 3	No persona tag	2026-09-15	$54.84	$38	1	2.26x	$55
CR_AMP Vibe Ropeless_Jump Ropes CP – Copy 4	Former Runners Still Athletes	2026-09-15	$53.07	–	0	0.00x	–
CR_Brooke-4RW_CR_SCULPT_Brooke-4RW – Copy 3	Private Fitness Restarters	2026-09-15	$39.48	$15	0	0.00x	–
Day 09 - 1_Video_LP Weight Loss V1	Private Fitness Restarters	2026-10-09	$38.24	$54	2	6.11x	$19
Video \| JRD - 10k steps \| Jan26 – Copy 3	Private Fitness Restarters	2026-09-15	$30.24	$43	1	4.53x	$30
Video \| JRD Slow vs Quick \| Sept25 - Copy 2 – Copy 3	No persona tag	2026-09-15	$29.02	$20	0	0.00x	–
CR_Kathy-Transformation_CR_Kathy-Transformation – Copy 4	Private Fitness Restarters	2026-09-15	$19.10	$16	0	0.00x	–
Crossrope UGC - caption + hook 2_Video_Jump Ropes LP	Private Fitness Restarters	2026-09-14	$16.29	$14	0	0.00x	–
CR_Jim Transformation Recut_Video_Jump Ropes Lp	Coordination-Anxious Starters	2026-10-19	$14.89	–	0	0.00x	–
Day 09 - 3_Video_LP Weight Loss V1	Private Fitness Restarters	2026-10-10	$12.26	$5	0	0.00x	–
Women over 50 3_Video_LP Ropeless Jump Ropes	Private Fitness Restarters	2026-09-11	$9.44	$19	0	0.00x	–
SanFran_3Tips Rebounding with Ropeless SHORT_Video_Jump Ropes Lp	Former Runners Still Athletes	2026-10-19	$9.42	–	0	0.00x	–
CR_JRD-WhosRopelessFor_SHORT_Video_Jump Ropes Lp	No persona tag	2026-10-19	$6.63	–	0	0.00x	–
HSA - More than you think- 2_Video_HP	FSA/HSA Holders	2026-10-10	$6.07	$1	0	0.00x	–
AMP - Changing Lives - Better Jump Rope_Video_Jump Ropes Lp	No persona tag	2026-10-19	$5.35	–	0	0.00x	–
Not Sure Where to Start - 3_Video_HP	Schedule Fragmenters and Caregivers	2026-10-10	$4.08	$3	0	0.00x	–
Kirsty - Beginners_Video_Jump Ropes Lp	Other	2026-10-20	$3.43	–	0	0.00x	–
Ropeless-WorthItMoney_Video_Jump Ropes Lp	Other	2026-10-19	$3.37	–	0	0.00x	–
Earth&Owl-Diane-Recut_Video_Jump Ropes Lp	Former Runners Still Athletes	2026-10-19	$2.46	–	0	0.00x	–
AMP - Changing Lives - More than you think_Video_Jump Ropes Lp	No persona tag	2026-10-19	$1.51	–	0	0.00x	–
Apartment Noise 2_Video_LP Ropeless Jump Ropes	Private Fitness Restarters	2026-09-09	$1.26	$6	0	0.00x	–
Struggling with Cardio_Video_LP Beginners	Coordination-Anxious Starters	2026-10-09	$1.23	$1	0	0.00x	–
Ropeless-Worth It V2_Video_Jump Ropes Lp	Schedule Fragmenters and Caregivers	2026-10-20	$1.18	–	0	0.00x	–
Not Sure Where to Start - 4_Video_HP	Private Fitness Restarters	2026-10-10	$0.76	$4	0	0.00x	–
Day 09 - 2_Video_LP Weight Loss V1	Private Fitness Restarters	2026-10-09	$0.68	$3	0	0.00x	–
HSA Did you Know - 1_Video_HP	FSA/HSA Holders	2026-10-09	$0.60	$1	0	0.00x	–
HSA - More than you think_Video_HP	FSA/HSA Holders	2026-10-09	$0.55	$1	0	0.00x	–
Not Sure Where to Start - 2_Video_HP	Coordination-Anxious Starters	2026-10-10	$0.53	$1	0	0.00x	–
HSA - More than you think_3_Video_HP	FSA/HSA Holders	2026-10-10	$0.42	$1	0	0.00x	–
HSA Did you Know - 3_Video_HP	FSA/HSA Holders	2026-10-09	$0.39	$2	0	0.00x	–
Why Count Jumps_Video_Jump Ropes Lp	Skill Collectors and Streak Chasers	2026-10-20	$0.24	–	0	0.00x	–
Not Sure Where to Start - 1_Video_HP	Coordination-Anxious Starters	2026-10-10	$0.19	$1	0	0.00x	–
Apartment Noise 3_Video_LP Ropeless Jump Ropes - Copy	Private Fitness Restarters	2026-09-09	$0.17	$1	0	0.00x	–
CR_Shannon-HomeWorkout (1)_Video_Jump Ropes Lp	Private Fitness Restarters	2026-10-19	$0.15	–	0	0.00x	–

Whitelisting (Insense creators) 12 creatives · $1,068 (28%) · 2.92x on 22 purchases · 1 launched since Oct 1

Spend

$1,068

▲ 28% prior $832

ROAS

2.92x

▼ 49% prior 5.69x

Purchases

▼ 15% prior 26

CPA

$49

▲ 52% prior $32

Outbound CTR

2.70%

▲ 22% prior 2.21%

Top performers ($50+ spend)

Best ROAS

Coordination-Anxious StartersVideo

WHITELISTING_CR_JRD-LoseBodyFat10BeginnerMoves_Video_Jump Ropes LP – Copy 3

Spend$627 purch.

ROAS14.47x2.59x

CPA$9$58

oCTR1.48%2.11%

AOV$127$151

Page to cart147.6%41.4%

CVR33.33%4.44%

Full name and copy

08/06/2026_WHITELISTING_CR_JRD-LoseBodyFat10BeginnerMoves_Video_Jump Ropes LP – Copy 3

Feel the difference with just 1lb! Weighted ropes activate more muscles & burn calories faster. Cardio, footwork & coordination all in one intense workout! Burn calories in less time? Yes, please! 🔄 With weighted ropes, you'll engage multiple muscle groups and torch those extra pounds while improving your cardio endurance. No gym required! Just a rope and your own space. Beginner sets start under $100, with 60-day money-back guarantee. Beginner sets under $100! 💪 No gym required, just a rope and wherever you're standing. 60-day money-back guarantee. No gym? No problem! Beginner jump rope sets start at less than $100. Love it or your money back - guaranteed for 60 days. Weighted jump ropes are one of the most effective full body workouts that help you improve cardio, burn fat, and build muscular endurance. It activates more muscles than jogging or cycling, and you can easily do it from home. One of the most underrated pieces of hybrid training equipment - weighted jump ropes. Challenges your body under fatigue, works more muscles than jogging, and improves agility and coordination. 1lb might not sound like a lot, but trust me - you'll feel it when you're swinging it. Weighted ropes help activate more muscles and burn more calories in a shorter period of time. Plus still get your cardio in and improve your footwork and coordination.

Lowest CPA

Coordination-Anxious StartersVideo

WHITELISTING_CR_JRD-LoseBodyFat10BeginnerMoves_Video_Jump Ropes LP – Copy 3

Spend$627 purch.

ROAS14.47x2.59x

CPA$9$58

oCTR1.48%2.11%

AOV$127$151

Page to cart147.6%41.4%

CVR33.33%4.44%

Full name and copy

08/06/2026_WHITELISTING_CR_JRD-LoseBodyFat10BeginnerMoves_Video_Jump Ropes LP – Copy 3

Top outbound CTR

Former Runners Still AthletesVideo

_Claire SanFran Fitness Whitelisting 1_Ropeless CP - Copy – Copy 3

Spend$580 purch.

ROAS0.00x2.59x

CPA–$58

oCTR3.50%2.11%

AOV–$151

Page to cart0.0%41.4%

CVR0.00%4.44%

Full name and copy

06/11/2026__Claire SanFran Fitness Whitelisting 1_Ropeless CP - Copy – Copy 3

𝐑𝐞𝐛𝐨𝐮𝐧𝐝𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐑𝐨𝐩𝐞𝐥𝐞𝐬𝐬 𝐫𝐨𝐩𝐞𝐬 𝐢𝐬 𝐚 𝐥𝐢𝐭𝐭𝐥𝐞 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭 𝐭𝐨 𝐝𝐨𝐢𝐧𝐠 𝐢𝐭 𝐨𝐧 𝐭𝐡𝐞 𝐟𝐥𝐨𝐨𝐫. We need to be more aware of our posture & actions. Plus if you are struggling with your rotations being in sync with your bounces it could be down to the brand of ropes you have. Having even weight distribution between the handle, the rope and the weight itself is really important for a smooth feel. 𝐆𝐞𝐭 𝟏𝟓% 𝐨𝐟𝐟 𝐂𝐫𝐨𝐬𝐬𝐫𝐨𝐩𝐞𝐬 𝐮𝐬𝐢𝐧𝐠 𝐨𝐮𝐫 𝐜𝐨𝐝𝐞 𝐒𝐀𝐍𝐅𝐑𝐀𝐍 𝐚𝐧𝐝 𝐝𝐨𝐧’𝐭 𝐟𝐨𝐫𝐠𝐞𝐭 𝐭𝐨 𝐦𝐞𝐧𝐭𝐢𝐨𝐧 𝐮𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐩𝐨𝐬𝐭 𝐜𝐡𝐞𝐜𝐤𝐨𝐮𝐭 𝐬𝐮𝐫𝐯𝐞𝐲. I can’t wait to see you on my May challenge where each day I will bring you a new ropeless move to perform on the rebounder. #rebounding #ropelessropes #skipping #jumpropefitness #trampolinefitness 💥 Unlock Your Potential Weighted Jump Rope Session for Ultimate Cardio Boost Not many workouts improve cardio, build muscle & enhance athleticism. Weighted jump rope does all three! I've been on Crossrope and it's legit. Improve coordination and get a little extra upper body work with the freedom of ropeless jump ropes! No more tripping over ropes, just fun fitness. #jumprope #crossrope Ditch the rope, not your workout routine! Ropeless jump ropes offer better coordination & a bonus upper body burn - all without the hassle of tangled cords. 🌟 #rebounderworkout

Launched since Oct 1 (1)

Intensity Snobs and System SkepticsImage

WHITELISTING_SanFranFitness_Jump Ropes PDP

Spend$122 purch.

ROAS15.04x2.59x

CPA$6$58

oCTR5.41%2.11%

AOV$89$151

Page to cart40.9%41.4%

CVR9.09%4.44%

Full name and copy

10/13/2026_WHITELISTING_SanFranFitness_Jump Ropes PDP

Older ads with $50+ this week (7)

No persona tagImage

Whitelisting_@earthandowl_Nikki/Earth and Owl Whitelisting_Jump Ropes CP – Copy 3

Spend$2297 purch.

ROAS4.88x2.59x

CPA$33$58

oCTR3.38%2.11%

AOV$160$151

Page to cart29.0%41.4%

CVR5.65%4.44%

Full name and copy

07/16/2026_Whitelisting_@earthandowl_Nikki/Earth and Owl Whitelisting_Jump Ropes CP – Copy 3

No persona tagImage

Whitelisting Earth & Owl 1_Jump Ropes LP – Copy 4

Spend$2172 purch.

ROAS1.34x2.59x

CPA$108$58

oCTR2.79%2.11%

AOV$145$151

Page to cart28.9%41.4%

CVR1.65%4.44%

Full name and copy

07/29/2026_Whitelisting Earth & Owl 1_Jump Ropes LP – Copy 4

No persona tagImage

Whitelisting Earth & Owl 1_Jump Ropes LP – Copy 3

Spend$2122 purch.

ROAS1.97x2.59x

CPA$106$58

oCTR2.53%2.11%

AOV$209$151

Page to cart24.5%41.4%

CVR1.89%4.44%

Full name and copy

07/29/2026_Whitelisting Earth & Owl 1_Jump Ropes LP – Copy 3

Private Fitness RestartersVideo

WHITELISTING_San Fran Fitness_CR_SanFran-AMPVibe_Video_Jump Ropes LP – Copy 3

Spend$880 purch.

ROAS0.00x2.59x

CPA–$58

oCTR2.38%2.11%

AOV–$151

Page to cart12.8%41.4%

CVR0.00%4.44%

Full name and copy

08/25/2026_WHITELISTING_San Fran Fitness_CR_SanFran-AMPVibe_Video_Jump Ropes LP – Copy 3

Ropeless is an amazing workout if you're looking for a cardio workout that also tones your arms. Pair it with rebounding, and you've got one of the most effective, low impact workouts you can do from home. Workout anywhere, no equipment needed - that's what our limited edition release offers: full-body cardio in whatever space you have. Limited edition alert! 🚨 New colorways available now. Get the same full body cardio workout in any space, no rope needed. Full body cardio anywhere! No rope required. 💪 Limited edition, new colorways available now. No rope required. Any space, full body cardio. Get a killer workout with the limited edition release and new colorways. Full body cardio just got a fresh look. Limited edition new colorways released - grab yours before they're gone!

Skill Collectors and Streak ChasersVideo

WHITELISTING_CR_JRD-HeavyvsLight_Video_Jump Ropes LP – Copy 3

Spend$760 purch.

ROAS0.00x2.59x

CPA–$58

oCTR1.82%2.11%

AOV–$151

Page to cart37.0%41.4%

CVR0.00%4.44%

Full name and copy

08/06/2026_WHITELISTING_CR_JRD-HeavyvsLight_Video_Jump Ropes LP – Copy 3

Weighted jump ropes are one of the most effective full body workouts that help you improve cardio, burn fat, and build muscular endurance. It activates more muscles than jogging or cycling, and you can easily do it from home. One of the most underrated pieces of hybrid training equipment - weighted jump ropes. Challenges your body under fatigue, works more muscles than jogging, and improves agility and coordination. 1lb might not sound like a lot, but trust me - you'll feel it when you're swinging it. Weighted ropes help activate more muscles and burn more calories in a shorter period of time. Plus still get your cardio in and improve your footwork and coordination. Workout anywhere, no equipment needed - that's what our limited edition release offers: full-body cardio in whatever space you have. Limited edition alert! 🚨 New colorways available now. Get the same full body cardio workout in any space, no rope needed. Full body cardio anywhere! No rope required. 💪 Limited edition, new colorways available now. No rope required. Any space, full body cardio. Get a killer workout with the limited edition release and new colorways. Full body cardio just got a fresh look. Limited edition new colorways released - grab yours before they're gone!

Coordination-Anxious StartersVideo

WHITELISTING_CR_JRD-LoseBodyFat10BeginnerMoves_Video_Jump Ropes LP – Copy 3

Spend$627 purch.

ROAS14.47x2.59x

CPA$9$58

oCTR1.48%2.11%

AOV$127$151

Page to cart147.6%41.4%

CVR33.33%4.44%

Full name and copy

08/06/2026_WHITELISTING_CR_JRD-LoseBodyFat10BeginnerMoves_Video_Jump Ropes LP – Copy 3

Former Runners Still AthletesVideo

_Claire SanFran Fitness Whitelisting 1_Ropeless CP - Copy – Copy 3

Spend$580 purch.

ROAS0.00x2.59x

CPA–$58

oCTR3.50%2.11%

AOV–$151

Page to cart0.0%41.4%

CVR0.00%4.44%

Full name and copy

06/11/2026__Claire SanFran Fitness Whitelisting 1_Ropeless CP - Copy – Copy 3

Spend and sales per asset (12 creatives with spend)

Ad	Persona	Launched	Spend	Prior week	Purchases	ROAS	CPA
Whitelisting_@earthandowl_Nikki/Earth and Owl Whitelisting_Jump Ropes CP – Copy 3	No persona tag	2026-09-15	$229.12	$96	7	4.88x	$33
Whitelisting Earth & Owl 1_Jump Ropes LP – Copy 4	No persona tag	2026-09-15	$216.68	$121	2	1.34x	$108
Whitelisting Earth & Owl 1_Jump Ropes LP – Copy 3	No persona tag	2026-09-15	$212.21	$74	2	1.97x	$106
WHITELISTING_San Fran Fitness_CR_SanFran-AMPVibe_Video_Jump Ropes LP – Copy 3	Private Fitness Restarters	2026-09-15	$87.83	$77	0	0.00x	–
WHITELISTING_CR_JRD-HeavyvsLight_Video_Jump Ropes LP – Copy 3	Skill Collectors and Streak Chasers	2026-09-15	$75.82	$48	0	0.00x	–
WHITELISTING_CR_JRD-LoseBodyFat10BeginnerMoves_Video_Jump Ropes LP – Copy 3	Coordination-Anxious Starters	2026-09-15	$61.65	$30	7	14.47x	$9
_Claire SanFran Fitness Whitelisting 1_Ropeless CP - Copy – Copy 3	Former Runners Still Athletes	2026-06-11	$57.50	$31	0	0.00x	–
Whitelisting_@earthandowl_Nikki/Earth and Owl Whitelisting_Jump Ropes CP - Copy – Copy 3	No persona tag	2026-09-15	$46.64	$59	1	3.84x	$47
Whitelisting_CR_Phoenix-RopelessWorkout.mp4_LP Ropeless Jump Ropes – Copy 3	Private Fitness Restarters	2026-09-15	$34.06	–	1	1.26x	$34
Whitelisting_Dave-Founder_01_Video_Jump Ropes LP – Copy 3	No persona tag	2026-09-15	$32.49	$21	0	0.00x	–
WHITELISTING_SanFranFitness_Jump Ropes PDP	Intensity Snobs and System Skeptics	2026-10-13	$11.79	$7	2	15.04x	$6
_Claire SanFran Fitness Whitelisting 2_HP	No persona tag	2026-06-11	$2.41	$11	0	0.00x	–

Internal statics 7 creatives · $80 (2%) · 1.38x on 2 purchases · 0 launched since Oct 1

Spend

$80

▼ 31% prior $115

ROAS

1.38x

▼ 41% prior 2.35x

Purchases

0% prior 2

CPA

$40

▼ 31% prior $57

Outbound CTR

1.69%

▲ 46% prior 1.16%

Spend and sales per asset (7 creatives with spend)

Ad	Persona	Launched	Spend	Prior week	Purchases	ROAS	CPA
CR_Jim-Transform-Under100_4x5_Image_Jump Ropes LP	No persona tag	2026-09-24	$36.45	$21	2	3.01x	$18
CR_Twitter-WeightLoss_CR_Twitter (2)	Private Fitness Restarters	2026-05-20	$18.52	$12	0	0.00x	–
Persona: Small Spaces/Home WorkoutHannahToned Arms_Jump Ropes LP	Private Fitness Restarters	2026-09-14	$14.71	$10	0	0.00x	–
QuoteAdRope2_1080x1920_Image_LP AMP	Rebuilders	2026-09-08	$6.07	$2	0	0.00x	–
CR_HateRunning-Damian_4x5_Image_Jump Ropes LP	Coordination-Anxious Starters	2026-09-11	$1.73	$5	0	0.00x	–
QuoteAdRopeless3_1080x1350_Image_LP Ropeless Jump Ropes	No persona tag	2026-09-09	$1.48	$1	0	0.00x	–
CR_Susie-CardioHater-FBComment_Image_LP Ropeless Jump Ropes	Private Fitness Restarters	2026-09-10	$0.62	$1	0	0.00x	–

Creative review: all 49 creatives with $10+ of spend this week Motion, 7-day click + 1-day view · filter evergreen or sale

Sort

Private Fitness RestartersVideo

CR_Brooke-4RW_CR_SCULPT_Brooke-4RW

Spend$6226 purch.

ROAS2.18x2.34x

CPA$104$65

oCTR4.17%2.25%

AOV$226$152

Page to cart50.0%32.0%

CVR6.38%3.36%

Full name and copy

05/28/2026_CR_Brooke-4RW_CR_SCULPT_Brooke-4RW

If you've been avoiding sleeveless tops because of your arms — this is for you. The Crossrope Sculpt System was made to tone arms at home, with no bulky equipment, no gym, and no excuses.

No persona tagVideo

CR_JRD-Ropeless-Who They're For_CR_JRD-Ropeless-Who They're For

Spend$4385 purch.

ROAS1.20x2.34x

CPA$88$65

oCTR2.02%2.25%

AOV$106$152

Page to cart33.7%32.0%

CVR2.40%3.36%

Full name and copy

05/18/2026_CR_JRD-Ropeless-Who They're For_CR_JRD-Ropeless-Who They're For

Former Runners Still AthletesVideo

CR_AMP Vibe Ropeless_Jump Ropes CP – Copy 3

Spend$3796 purch.

ROAS3.72x2.34x

CPA$63$65

oCTR2.90%2.25%

AOV$235$152

Page to cart61.8%32.0%

CVR5.45%3.36%

Full name and copy

07/08/2026_CR_AMP Vibe Ropeless_Jump Ropes CP – Copy 3

No persona tagImage

Whitelisting_@earthandowl_Nikki/Earth and Owl Whitelisting_Jump Ropes CP – Copy 3

Spend$2297 purch.

ROAS4.88x2.34x

CPA$33$65

oCTR3.38%2.25%

AOV$160$152

Page to cart29.0%32.0%

CVR5.65%3.36%

Full name and copy

07/16/2026_Whitelisting_@earthandowl_Nikki/Earth and Owl Whitelisting_Jump Ropes CP – Copy 3

No persona tagImage

Whitelisting Earth & Owl 1_Jump Ropes LP – Copy 4

Spend$2172 purch.

ROAS1.34x2.34x

CPA$108$65

oCTR2.79%2.25%

AOV$145$152

Page to cart28.9%32.0%

CVR1.65%3.36%

Full name and copy

07/29/2026_Whitelisting Earth & Owl 1_Jump Ropes LP – Copy 4

No persona tagImage

Whitelisting Earth & Owl 1_Jump Ropes LP – Copy 3

Spend$2122 purch.

ROAS1.97x2.34x

CPA$106$65

oCTR2.53%2.25%

AOV$209$152

Page to cart24.5%32.0%

CVR1.89%3.36%

Full name and copy

07/29/2026_Whitelisting Earth & Owl 1_Jump Ropes LP – Copy 3

No persona tagVideo

Crossrope ASMR Unboxing - Hook 2_Video_Jump Ropes LP

Spend$1512 purch.

ROAS2.07x2.34x

CPA$75$65

oCTR1.53%2.25%

AOV$156$152

Page to cart66.0%32.0%

CVR3.77%3.36%

Full name and copy

09/14/2026_Crossrope ASMR Unboxing - Hook 2_Video_Jump Ropes LP

Private Fitness RestartersVideo

Day 09 - 4_Video_LP Weight Loss V1

Spend$1405 purch.

ROAS6.63x2.34x

CPA$28$65

oCTR1.96%2.25%

AOV$185$152

Page to cart32.6%32.0%

CVR5.26%3.36%

Full name and copy

09/09/2026_Day 09 - 4_Video_LP Weight Loss V1

Intensity Snobs and System SkepticsVideo

Video | Kathy Airball | 06-2025 – Copy 3

Spend$1304 purch.

ROAS3.88x2.34x

CPA$32$65

oCTR1.28%2.25%

AOV$126$152

Page to cart65.3%32.0%

CVR5.56%3.36%

Full name and copy

Video | Kathy Airball | 06-2025 – Copy 3

Private Fitness RestartersVideo

CR_Notes-W50+_Video_Jump Ropes CP – Copy 4

Spend$1245 purch.

ROAS4.85x2.34x

CPA$25$65

oCTR1.76%2.25%

AOV$120$152

Page to cart128.0%32.0%

CVR20.00%3.36%

Full name and copy

07/15/2026_CR_Notes-W50+_Video_Jump Ropes CP – Copy 4

No persona tagVideo

Video | JRD Losing Weight | July25

Spend$982 purch.

ROAS2.52x2.34x

CPA$49$65

oCTR1.60%2.25%

AOV$123$152

Page to cart82.6%32.0%

CVR8.70%3.36%

Full name and copy

Video | JRD Losing Weight | July25

Burn more calories. Build more muscle. In as little as 10 minutes a day, see results faster than any other workout experience

Private Fitness RestartersVideo

WHITELISTING_San Fran Fitness_CR_SanFran-AMPVibe_Video_Jump Ropes LP – Copy 3

Spend$880 purch.

ROAS0.00x2.34x

CPA–$65

oCTR2.38%2.25%

AOV–$152

Page to cart12.8%32.0%

CVR0.00%3.36%

Full name and copy

08/25/2026_WHITELISTING_San Fran Fitness_CR_SanFran-AMPVibe_Video_Jump Ropes LP – Copy 3

Coordination-Anxious StartersVideo

SetsUnder100Video_1920x1080v3_Video_CP

Spend$872 purch.

ROAS2.13x2.34x

CPA$44$65

oCTR1.14%2.25%

AOV$93$152

Page to cart57.6%32.0%

CVR6.06%3.36%

Full name and copy

09/17/2026_SetsUnder100Video_1920x1080v3_Video_CP

Workouts start at 10 minutes. Sets start under $100. No gym required, just a rope and wherever you're standing. Love it or your money back, guaranteed for 60 days.

No persona tagVideo

Video | JRD Slow vs Quick | Sept25

Spend$810 purch.

ROAS0.00x2.34x

CPA–$65

oCTR0.74%2.25%

AOV–$152

Page to cart57.9%32.0%

CVR0.00%3.36%

Full name and copy

Video | JRD Slow vs Quick | Sept25

Burn more calories. Build more muscle. In as little as 10 minutes a day, see results faster than any other workout experience

Skill Collectors and Streak ChasersVideo

Chad 2Lb Rope_Video_Jump Rope Set 2023 LP – Copy 3

Spend$811 purch.

ROAS2.04x2.34x

CPA$81$65

oCTR2.42%2.25%

AOV$165$152

Page to cart16.3%32.0%

CVR2.33%3.36%

Full name and copy

07/31/2026_Chad 2Lb Rope_Video_Jump Rope Set 2023 LP – Copy 3

Skill Collectors and Streak ChasersVideo

WHITELISTING_CR_JRD-HeavyvsLight_Video_Jump Ropes LP – Copy 3

Spend$760 purch.

ROAS0.00x2.34x

CPA–$65

oCTR1.82%2.25%

AOV–$152

Page to cart37.0%32.0%

CVR0.00%3.36%

Full name and copy

08/06/2026_WHITELISTING_CR_JRD-HeavyvsLight_Video_Jump Ropes LP – Copy 3

Coordination-Anxious StartersVideo

WHITELISTING_CR_JRD-LoseBodyFat10BeginnerMoves_Video_Jump Ropes LP – Copy 3

Spend$627 purch.

ROAS14.47x2.34x

CPA$9$65

oCTR1.48%2.25%

AOV$127$152

Page to cart147.6%32.0%

CVR33.33%3.36%

Full name and copy

08/06/2026_WHITELISTING_CR_JRD-LoseBodyFat10BeginnerMoves_Video_Jump Ropes LP – Copy 3

Former Runners Still AthletesVideo

_Claire SanFran Fitness Whitelisting 1_Ropeless CP - Copy – Copy 3

Spend$580 purch.

ROAS0.00x2.34x

CPA–$65

oCTR3.50%2.25%

AOV–$152

Page to cart0.0%32.0%

CVR0.00%3.36%

Full name and copy

06/11/2026__Claire SanFran Fitness Whitelisting 1_Ropeless CP - Copy – Copy 3

No persona tagVideo

CR_JRD-Ropeless-Who They're For_CR_JRD-Ropeless-Who They're For – Copy 3

Spend$551 purch.

ROAS2.26x2.34x

CPA$55$65

oCTR2.40%2.25%

AOV$124$152

Page to cart36.4%32.0%

CVR4.55%3.36%

Full name and copy

05/18/2026_CR_JRD-Ropeless-Who They're For_CR_JRD-Ropeless-Who They're For – Copy 3

Former Runners Still AthletesVideo

CR_AMP Vibe Ropeless_Jump Ropes CP – Copy 4

Spend$530 purch.

ROAS0.00x2.34x

CPA–$65

oCTR2.76%2.25%

AOV–$152

Page to cart14.3%32.0%

CVR0.00%3.36%

Full name and copy

07/08/2026_CR_AMP Vibe Ropeless_Jump Ropes CP – Copy 4

No persona tagImage

Whitelisting_@earthandowl_Nikki/Earth and Owl Whitelisting_Jump Ropes CP - Copy – Copy 3

Spend$471 purch.

ROAS3.84x2.34x

CPA$47$65

oCTR4.14%2.25%

AOV$179$152

Page to cart23.8%32.0%

CVR2.38%3.36%

Full name and copy

07/16/2026_Whitelisting_@earthandowl_Nikki/Earth and Owl Whitelisting_Jump Ropes CP - Copy – Copy 3

There are several reasons why people enjoy using a ropeless jump rope including better coordination, a little extra upper body work, and no worry about tripping over a rope. But here’s what Earth & Owl channel member, Dianne, has to say about it #jumprope #jumpropeworkout #crossrope #crossropejumpropes #rebounderworkout No gym? No problem! Beginner jump rope sets start at less than $100. Love it or your money back - guaranteed for 60 days. Beginner sets under $100! 💪 No gym required, just a rope and wherever you're standing. 60-day money-back guarantee. No gym required! Just a rope and your own space. Beginner sets start under $100, with 60-day money-back guarantee. Burn calories in less time? Yes, please! 🔄 With weighted ropes, you'll engage multiple muscle groups and torch those extra pounds while improving your cardio endurance. Feel the difference with just 1lb! Weighted ropes activate more muscles & burn calories faster. Cardio, footwork & coordination all in one intense workout!

Private Fitness RestartersVideo

CR_Brooke-4RW_CR_SCULPT_Brooke-4RW – Copy 3

Spend$390 purch.

ROAS0.00x2.34x

CPA–$65

oCTR1.02%2.25%

AOV–$152

Page to cart150.0%32.0%

CVR0.00%3.36%

Full name and copy

05/28/2026_CR_Brooke-4RW_CR_SCULPT_Brooke-4RW – Copy 3

Workout anywhere, no equipment needed - that's what our limited edition release offers: full-body cardio in whatever space you have. Limited edition alert! 🚨 New colorways available now. Get the same full body cardio workout in any space, no rope needed. Full body cardio anywhere! No rope required. 💪 Limited edition, new colorways available now. No rope required. Any space, full body cardio. Get a killer workout with the limited edition release and new colorways. Full body cardio just got a fresh look. Limited edition new colorways released - grab yours before they're gone! If you've been avoiding sleeveless tops because of your arms — this is for you. The Crossrope Sculpt System was made to tone arms at home, with no bulky equipment, no gym, and no excuses.

Private Fitness RestartersVideo

Day 09 - 1_Video_LP Weight Loss V1

Spend$382 purch.

ROAS6.11x2.34x

CPA$19$65

oCTR1.76%2.25%

AOV$117$152

Page to cart16.7%32.0%

CVR8.33%3.36%

Full name and copy

09/09/2026_Day 09 - 1_Video_LP Weight Loss V1

No persona tagImage

CR_Jim-Transform-Under100_4x5_Image_Jump Ropes LP

Spend$362 purch.

ROAS3.01x2.34x

CPA$18$65

oCTR1.31%2.25%

AOV$55$152

Page to cart61.5%32.0%

CVR15.38%3.36%

Full name and copy

09/24/2026_CR_Jim-Transform-Under100_4x5_Image_Jump Ropes LP

You transformation journey starts today. Weighted jump ropes are an effective full body workout that you can do anywhere, and you can get started for less than $100.

Private Fitness RestartersVideo

Whitelisting_CR_Phoenix-RopelessWorkout.mp4_LP Ropeless Jump Ropes – Copy 3

Spend$341 purch.

ROAS1.26x2.34x

CPA$34$65

oCTR2.33%2.25%

AOV$43$152

Page to cart50.0%32.0%

CVR6.25%3.36%

Full name and copy

08/12/2026_Whitelisting_CR_Phoenix-RopelessWorkout.mp4_LP Ropeless Jump Ropes – Copy 3

I love weighted jump ropes because they fit into any workout routine. They push your cardio, activate your upper body, and helps so much with conditioning for running and hybrid training. You don't need a gym and 2 hours to get a good workout in. Crossrope's ropeless set are a full body workout that can burn 100 calories in 10min...and you can do it at home. Limited edition alert! 🚨 New colorways available now. Get the same full body cardio workout in any space, no rope needed. Full body cardio anywhere! No rope required. 💪 Limited edition, new colorways available now. No space too small for a full-body workout — no rope needed either. Limited time only: grab our latest colorways. No rope required. Any space, full body cardio. Get a killer workout with the limited edition release and new colorways. Full body cardio just got a fresh look. Limited edition new colorways released - grab yours before they're gone!

No persona tagVideo

Whitelisting_Dave-Founder_01_Video_Jump Ropes LP – Copy 3

Spend$320 purch.

ROAS0.00x2.34x

CPA–$65

oCTR1.82%2.25%

AOV–$152

Page to cart15.4%32.0%

CVR0.00%3.36%

Full name and copy

08/12/2026_Whitelisting_Dave-Founder_01_Video_Jump Ropes LP – Copy 3

It's not cheap. Here's why: weighted jump ropes get you a better workout in less time than regular jumpropes and most other forms of cardio - yes, including jogging and cycling. The ropes activate more muscles, and help you burn more calories. Plus our AMP system allows you to track your progress and personalizes your workouts so you're challenged every session. Workout anywhere, no equipment needed - that's what our limited edition release offers: full-body cardio in whatever space you have. Limited edition alert! 🚨 New colorways available now. Get the same full body cardio workout in any space, no rope needed. Full body cardio anywhere! No rope required. 💪 Limited edition, new colorways available now. No rope required. Any space, full body cardio. Get a killer workout with the limited edition release and new colorways. Full body cardio just got a fresh look. Limited edition new colorways released - grab yours before they're gone!

Private Fitness RestartersVideo

Video | JRD - 10k steps | Jan26 – Copy 3

Spend$301 purch.

ROAS4.53x2.34x

CPA$30$65

oCTR1.90%2.25%

AOV$137$152

Page to cart25.0%32.0%

CVR5.00%3.36%

Full name and copy

Video | JRD - 10k steps | Jan26 – Copy 3

Feel the difference with just 1lb! Weighted ropes activate more muscles & burn calories faster. Cardio, footwork & coordination all in one intense workout! Burn calories in less time? Yes, please! 🔄 With weighted ropes, you'll engage multiple muscle groups and torch those extra pounds while improving your cardio endurance. No gym required! Just a rope and your own space. Beginner sets start under $100, with 60-day money-back guarantee. Beginner sets under $100! 💪 No gym required, just a rope and wherever you're standing. 60-day money-back guarantee. No gym? No problem! Beginner jump rope sets start at less than $100. Love it or your money back - guaranteed for 60 days. Jump rope torches calories fast—burn up to 1,300 calories per hour with just 10 minutes of focused training. That’s equal to running an 8‑minute mile—but way more fun and efficient. Torch fat, get your heart pumping, and feel energized—all on your living room floor.

No persona tagVideo

Video | JRD Slow vs Quick | Sept25 - Copy 2 – Copy 3

Spend$290 purch.

ROAS0.00x2.34x

CPA–$65

oCTR1.42%2.25%

AOV–$152

Page to cart0.0%32.0%

CVR0.00%3.36%

Full name and copy

Video | JRD Slow vs Quick | Sept25 - Copy 2 – Copy 3

Private Fitness RestartersVideo

CR_Kathy-Transformation_CR_Kathy-Transformation – Copy 4

Spend$190 purch.

ROAS0.00x2.34x

CPA–$65

oCTR1.95%2.25%

AOV–$152

Page to cart137.5%32.0%

CVR0.00%3.36%

Full name and copy

05/19/2026_CR_Kathy-Transformation_CR_Kathy-Transformation – Copy 4

Full body cardio just got a fresh look. Limited edition new colorways released - grab yours before they're gone! No rope required. Any space, full body cardio. Get a killer workout with the limited edition release and new colorways. Full body cardio anywhere! No rope required. 💪 Limited edition, new colorways available now. Limited edition alert! 🚨 New colorways available now. Get the same full body cardio workout in any space, no rope needed. Workout anywhere, no equipment needed - that's what our limited edition release offers: full-body cardio in whatever space you have. Working out can be enjoyable and something to look forward to; you just have to find the right one! Once you get a taste of the rope life…you’ll understand.

Private Fitness RestartersImage

CR_Twitter-WeightLoss_CR_Twitter (2)

Spend$190 purch.

ROAS0.00x2.34x

CPA–$65

oCTR1.62%2.25%

AOV–$152

Page to cart11.1%32.0%

CVR0.00%3.36%

Full name and copy

05/19/2026_CR_Twitter-WeightLoss_CR_Twitter (2)

I lost 100 lbs. No gym. No personal trainer. Just a weighted jump rope, my backyard, and 10 years of consistency. If you're looking for where to start — this is it. I use Crossrope. Not a lot of workouts can say they improve your cardio AND build muscle AND make you more athletic. Weighted jump rope does all three. I've been on Crossrope for a while now — it's legit.

Private Fitness RestartersVideo

Crossrope UGC - caption + hook 2_Video_Jump Ropes LP

Spend$160 purch.

ROAS0.00x2.34x

CPA–$65

oCTR1.33%2.25%

AOV–$152

Page to cart0.0%32.0%

CVR0.00%3.36%

Full name and copy

09/14/2026_Crossrope UGC - caption + hook 2_Video_Jump Ropes LP

Psst, you don't need a gym to get a good workout in! Ropeless is perfect for small spaces and apartments, and easy to bring with you anywhere. It's a full body cardio workout and works your arms with the weighted attachments - and yes, you can burn up to 100cal in just 10min, so no more excuses.

Coordination-Anxious StartersVideo

CR_Jim Transformation Recut_Video_Jump Ropes Lp

Spend$150 purch.

ROAS0.00x2.34x

CPA–$65

oCTR2.18%2.25%

AOV–$152

Page to cart0.0%32.0%

CVR0.00%3.36%

Full name and copy

10/19/2026_CR_Jim Transformation Recut_Video_Jump Ropes Lp

100 days. 20lb down. One exercise. Weighted jump ropes are one of the best full body workouts you can do at home, and Crossrope's system is one of the best that I've come across.

Private Fitness RestartersImage

Persona: Small Spaces/Home WorkoutHannahToned Arms_Jump Ropes LP

Spend$150 purch.

ROAS0.00x2.34x

CPA–$65

oCTR2.69%2.25%

AOV–$152

Page to cart0.0%32.0%

CVR0.00%3.36%

Full name and copy

09/14/2026_Persona: Small Spaces/Home WorkoutHannahToned Arms_Jump Ropes LP

I used to think if I couldn't commit to a full workout routine it wasn't worth starting. Turns out 20 minutes at home a few times a week adds up faster than I thought. My arms look more toned than they have in years and I barely changed my schedule.

Private Fitness RestartersVideo

Day 09 - 3_Video_LP Weight Loss V1

Spend$120 purch.

ROAS0.00x2.34x

CPA–$65

oCTR1.65%2.25%

AOV–$152

Page to cart20.0%32.0%

CVR0.00%3.36%

Full name and copy

09/09/2026_Day 09 - 3_Video_LP Weight Loss V1

Intensity Snobs and System SkepticsImage

WHITELISTING_SanFranFitness_Jump Ropes PDP

Spend$122 purch.

ROAS15.04x2.34x

CPA$6$65

oCTR5.41%2.25%

AOV$89$152

Page to cart40.9%32.0%

CVR9.09%3.36%

Full name and copy

10/13/2026_WHITELISTING_SanFranFitness_Jump Ropes PDP

Fall Fitness SaleVideo

FallFitSaleAd_Restricted_Video_Jump Ropes LP

Spend$4104 purch.

ROAS1.56x2.34x

CPA$103$65

oCTR1.18%2.25%

AOV$160$152

Page to cart56.0%32.0%

CVR4.76%3.36%

Full name and copy

10/02/2026_FallFitSaleAd_Restricted_Video_Jump Ropes LP

Prime Days saleVideo

15OffSale1_Video_HP

Spend$3006 purch.

ROAS3.01x2.34x

CPA$50$65

oCTR1.21%2.25%

AOV$150$152

Page to cart68.6%32.0%

CVR8.57%3.36%

Full name and copy

10/02/2026_15OffSale1_Video_HP

Prime Days saleVideo

15OffSale_Cardio.1mp4_Video_HP

Spend$2303 purch.

ROAS2.59x2.34x

CPA$77$65

oCTR1.70%2.25%

AOV$199$152

Page to cart32.9%32.0%

CVR4.29%3.36%

Full name and copy

10/02/2026_15OffSale_Cardio.1mp4_Video_HP

Fall Giveaway (lead gen)Image

FallGiveawayAd1_1080x1350_Image_Fall Give Away_LP

Spend$1710 purch.

ROAS0.00x2.34x

CPA–$65

oCTR7.34%2.25%

AOV–$152

Page to cart0.0%32.0%

CVR0.00%3.36%

Full name and copy

09/30/2026_FallGiveawayAd1_1080x1350_Image_Fall Give Away_LP

We're celebrating YOU with our Fall Fitness Giveaway. Win prize packs from Crossrope, Rally, CastleFlexx, Mantra Sleep, & IceShaker. Three prize packs. Three big winners. Over $2,700 in prizes to be won. How to enter: 1. Click the link 2. Enter your email address And you are in! Share the giveaway with friends and family to earn extra entries.

Fall Fitness SaleImage

FallFitSaleAd2_Image_HP

Spend$1443 purch.

ROAS3.07x2.34x

CPA$48$65

oCTR1.16%2.25%

AOV$148$152

Page to cart81.6%32.0%

CVR7.89%3.36%

Full name and copy

10/02/2026_FallFitSaleAd2_Image_HP

Fall Fitness SaleImage

FallFitSaleAd5_ (1)_Image_HP

Spend$1421 purch.

ROAS1.04x2.34x

CPA$142$65

oCTR0.68%2.25%

AOV$148$152

Page to cart108.0%32.0%

CVR4.00%3.36%

Full name and copy

10/02/2026_FallFitSaleAd5_ (1)_Image_HP

Fall Giveaway (lead gen)Image

FallGiveawayAd4_1080x1920_Image_Fall Give Away_LP

Spend$1340 purch.

ROAS0.00x2.34x

CPA–$65

oCTR5.35%2.25%

AOV–$152

Page to cart0.3%32.0%

CVR0.00%3.36%

Full name and copy

09/30/2026_FallGiveawayAd4_1080x1920_Image_Fall Give Away_LP

Fall Fitness SaleImage

FallFitSaleAd1_Image_HP

Spend$1183 purch.

ROAS3.98x2.34x

CPA$39$65

oCTR0.68%2.25%

AOV$157$152

Page to cart188.9%32.0%

CVR16.67%3.36%

Full name and copy

10/02/2026_FallFitSaleAd1_Image_HP

Fall Fitness SaleVideo

FallFitSaleAd7_ (1)_Video_HP

Spend$420 purch.

ROAS0.00x2.34x

CPA–$65

oCTR0.57%2.25%

AOV–$152

Page to cart0.0%32.0%

CVR0.00%3.36%

Full name and copy

10/02/2026_FallFitSaleAd7_ (1)_Video_HP

Prime Days saleVideo

15OffSale2_Video_HP

Spend$300 purch.

ROAS0.00x2.34x

CPA–$65

oCTR0.36%2.25%

AOV–$152

Page to cart0.0%32.0%

CVR0.00%3.36%

Full name and copy

10/02/2026_15OffSale2_Video_HP

Fall Giveaway (lead gen)Image

FallGiveawayAd3_1080x1350__Image_Fall Give Away_LP

Spend$231 purch.

ROAS2.54x2.34x

CPA$23$65

oCTR4.41%2.25%

AOV$59$152

Page to cart0.0%32.0%

CVR1.96%3.36%

Full name and copy

09/30/2026_FallGiveawayAd3_1080x1350__Image_Fall Give Away_LP

Prime Days saleVideo

15OffSale_StrengthCardio_Video_HP

Spend$180 purch.

ROAS0.00x2.34x

CPA–$65

oCTR1.27%2.25%

AOV–$152

Page to cart0.0%32.0%

CVR0.00%3.36%

Full name and copy

10/02/2026_15OffSale_StrengthCardio_Video_HP

Fall Fitness SaleImage

FallFitSaleAd4_Image_HP

Spend$170 purch.

ROAS0.00x2.34x

CPA–$65

oCTR0.79%2.25%

AOV–$152

Page to cart–32.0%

CVR–3.36%

Full name and copy

10/02/2026_FallFitSaleAd4_Image_HP

Prime Days saleImage

PrimeSale2_Image_HP

Spend$170 purch.

ROAS0.00x2.34x

CPA–$65

oCTR0.96%2.25%

AOV–$152

Page to cart50.0%32.0%

CVR0.00%3.36%

Full name and copy

10/02/2026_PrimeSale2_Image_HP

33 more creatives under $10 this week ($79 together)

Ad name	Evergreen or sale	Spend
09/11/2026_Women over 50 3_Video_LP Ropeless Jump Ropes	Evergreen	$9
10/19/2026_SanFran_3Tips Rebounding with Ropeless SHORT_Video_Jump Ropes Lp	Evergreen	$9
10/19/2026_CR_JRD-WhosRopelessFor_SHORT_Video_Jump Ropes Lp	Evergreen	$7
09/08/2026_QuoteAdRope2_1080x1920_Image_LP AMP	Evergreen	$6
10/09/2026_HSA - More than you think- 2_Video_HP	Evergreen	$6
10/19/2026_AMP - Changing Lives - Better Jump Rope_Video_Jump Ropes Lp	Evergreen	$5
09/09/2026_Not Sure Where to Start - 3_Video_HP	Evergreen	$4
10/20/2026_Kirsty - Beginners_Video_Jump Ropes Lp	Evergreen	$3
10/19/2026_Ropeless-WorthItMoney_Video_Jump Ropes Lp	Evergreen	$3
09/30/2026_FallGiveawayAd5_1080x1920_Image_Fall Give Away_LP	Giveaway	$3
09/30/2026_FallGiveawayAd7_1080x1920_Video_Fall Give Away_LP	Giveaway	$3
10/19/2026_Earth&Owl-Diane-Recut_Video_Jump Ropes Lp	Evergreen	$2
06/11/2026__Claire SanFran Fitness Whitelisting 2_HP	Evergreen	$2
09/11/2026_CR_HateRunning-Damian_4x5_Image_Jump Ropes LP	Evergreen	$2
10/19/2026_AMP - Changing Lives - More than you think_Video_Jump Ropes Lp	Evergreen	$2
09/08/2026_QuoteAdRopeless3_1080x1350_Image_LP Ropeless Jump Ropes	Evergreen	$1
09/08/2026_Apartment Noise 2_Video_LP Ropeless Jump Ropes	Evergreen	$1
10/09/2026_Struggling with Cardio_Video_LP Beginners	Evergreen	$1
10/20/2026_Ropeless-Worth It V2_Video_Jump Ropes Lp	Evergreen	$1
09/09/2026_Not Sure Where to Start - 4_Video_HP	Evergreen	$1
09/09/2026_Day 09 - 2_Video_LP Weight Loss V1	Evergreen	$1
09/10/2026_CR_Susie-CardioHater-FBComment_Image_LP Ropeless Jump Ropes	Evergreen	$1
09/09/2026_HSA Did you Know - 1_Video_HP	Evergreen	$1
10/09/2026_HSA - More than you think_Video_HP	Evergreen	$1
09/09/2026_Not Sure Where to Start - 2_Video_HP	Evergreen	$1
10/09/2026_HSA - More than you think_3_Video_HP	Evergreen	$0
09/09/2026_HSA Did you Know - 3_Video_HP	Evergreen	$0
09/30/2026_FallGiveawayAd2_1080x1350_Image_Fall Give Away_LP	Giveaway	$0
09/30/2026_FallGiveawayAd6_1080x1920_Image_Fall Give Away_LP	Giveaway	$0
10/19/2026_Why Count Jumps_Video_Jump Ropes Lp	Evergreen	$0
09/09/2026_Not Sure Where to Start - 1_Video_HP	Evergreen	$0
09/08/2026_Apartment Noise 3_Video_LP Ropeless Jump Ropes - Copy	Evergreen	$0
10/19/2026_CR_Shannon-HomeWorkout (1)_Video_Jump Ropes Lp	Evergreen	$0

What we do next: land October on budget, give new ads room, and lead the next sales with evergreen winners

Next steps, one line each, then the last edition's calls scored. Owners and dates are in tab 8.

Next steps

Hold the month on its $40,000 ad budget: about $880 a day, $1,050 on Mat Flash Sale days, with Consolidated Ads at $650 and Google at the Oct 19 budgets.
Give new ads their own room: a launch campaign at a small fixed budget so the Oct 8 to 15 builds get a first read, with winners moved into Consolidated Ads.
For the Mat Flash Sale and Black Friday, put the offer on the evergreen winners first and use sale-only ads as the closing layer, with the same number on the ad, the site and the email.
Brief three new openings on each evergreen winner in tab 5, starting with the persona groups that have no October build yet.
Lock the Black Friday offer by Oct 23 so the 16-ad kit can be approved Nov 15 and live Nov 20.
Run the PMax and Shopping feed and asset-group pass with the extra assets Rod has ready, before non-brand budgets step up again.

Last calls, marked Carried forward from the Sep 28 to Oct 4 edition

Partly
Make the sale windows pay for the spend The sale fortnight ran 93% of plan at store level on more spend than planned, so spend came back to the daily line on Oct 19.
Landed
Read Prime Days and the Fall Fitness Sale at store level Read in tab 3: $131,894 Oct 6 to 19, +25% on last year; sale campaigns 1.51x, evergreen 2.64x.
Landed
Cap whitelisting until it clears the account rate The whitelisting campaign was folded into Consolidated Ads on Oct 7.
Partly
Measure the Fall Giveaway on registrations Held at $50 a day to Oct 28 while Serge checks lead quality in Klaviyo.
Partly
Run the PMax US feed and asset-group pass Bids and budgets moved Oct 12 to 19; the feed and asset pass is still to do. Carried to tab 8.
Still open
Closing creative for the cart pool Not briefed yet; carried to tab 8.
Landed
Let the October cohort reach seven days before reading it Read on the month to date in tab 5.

Action items: the Mat Flash offer, the Black Friday offer by Oct 23, and a launch campaign for new ads

The assignment sheet: owner, due date and the number each action moves. Nothing here repeats tab 7.

This week's directives Owners as agreed on the bi-weekly call

Action	Owner	Due	The number it moves
Confirm the Mat Flash Sale offer and send the ads Offer for Oct 21 to 23 and two or three ads, or the offer added to evergreen winners.	Brooke, Natassya; Mylene builds	Wed Oct 21	$1,050 a day planned on sale days
Lock the Black Friday offer So the 16-ad kit can be closed Oct 30 and approved Nov 15.	Crossrope marketing (Joanie, Serge)	Fri Oct 23	16 Black Friday ads live Nov 20
Set up the launch campaign for new ads Small fixed budget, new ads only; winners promoted into Consolidated Ads.	Rosewater (Clyzel, Mylene)	Fri Oct 23	11 new ads at 1% of spend this week
Brief three new openings per evergreen winner Tab 5 cards; persona groups with no October build first.	Brooke, Natassya, Srdjan	Fri Oct 30	104 October go-lives in the model
PMax and Shopping feed and asset-group pass Rod has the extra assets ready.	Rod; Dave	Wed Oct 28	Google non-brand ROAS, 1.43x this week
Closing creative for the cart pool Two proof-led, two objection-led; carried twice.	Brooke	Fri Oct 30	Purchases per add to cart
Answer Andy's question on Shopify Collective partners and branded keywords Auction insights on the brand campaigns.	Rod, with Max	Fri Oct 23	Brand search cost

October's batch: 71 new creatives with spend against 88 due by Oct 18 October 2026 Creative Demand Model

October in the model

104

plus 16 for Black Friday

New with spend

Oct 1 to 20

New ads first spending

Oct 19 and 20

Black Friday kit

offer by Oct 23

On the batch: the team has built more than the account has spent on: the Oct 8 to 15 ads are in, and the next step on our side is giving them room to run. The quickest wins from here are new openings on the evergreen ads already working. One finished video makes three ads by changing only the first few seconds, and one static makes five by holding the layout and changing the headline and image.