Crossrope Weekly Report Oct 4

Rosewater Growth · weekly review

Crossrope Weekly Report

Sep 28 to Oct 4, 2026 · compared with Sep 21 to 27

Steady week: $69.8K revenue at 3.79x aMER. October is 103% of the revised revenue plan through Oct 5, bought with 138% of the planned spend; Prime Days and the Fall Fitness Sale are next.

Channel week in review: $69.8K revenue on $11.4K total spend Shopify + platforms via Supermetrics

Sep 28 to Oct 4 vs Sep 21 to 27. Business tiles come from the Shopify order report (operating revenue = net sales + shipping, new vs returning by customer flag). Channel tables are each platform's own attribution: Meta on 7-day click, 1-day view; Google counts fractional, model-based conversions, so read it as directional.

Operating revenue

$69.8K

prior $69.0K +1%

New-customer revenue

$43.1K

prior $44.2K −2%

278 new orders (prior 287)

aMER

3.79x

prior 3.91x −3%

new revenue / total spend

Total spend

$11.4K

prior $11.3K +1%

Meta + Google

Meta ROAS

1.74x

prior 2.02x −14%

$9,157 spend, 93 purchases

Google ROAS

2.47x

prior 2.86x −14%

$2,236 spend, 36.8 conv.

Store revenue flat at $69.8K (+1%), aMER 3.79x; Meta eased to 1.74x from 2.02x.

Whitelisting took $4,144 (45% of Meta, was $2,799) at 1.46x.
Internal consolidated campaigns: 2.49x on $2,095 and 1.73x on $2,718.
New orders held: 278 vs 287.

Meta by tactic

Tactic	Spend	Purchases	ROAS	CPA	Outbound CTR	AOV	CPM	CVR
Acquisition (evergreen)	$4,813 $5,622 −14%	57 72 −21%	2.06x 2.01x +3%	$84 $78 +8%	1.62% 1.64% −1%	$174 $157 +11%	$34.16 $32.49 +5%	3.12% 3.20% −3%
Whitelisting partnership ads	$4,144 $2,799 +48%	36 35 +3%	1.46x 1.94x −25%	$115 $80 +44%	2.11% 2.07% +2%	$168 $155 +8%	$42.09 $41.40 +2%	2.16% 2.90% −26%
Sale and moment campaigns	off $386	off 8	off 2.79x	off $48	off 0.83%	off $135	off $30.96	off 9.09%
Lead gen (Fall giveaway)	$201 not live	0 not live	0.00x not live	n/a not live	6.39% not live	n/a not live	$21.99 not live	0.00% not live
Total	$9,157 $8,807 +4%	93 115 −19%	1.74x 2.02x −14%	$98 $77 +29%	1.99% 1.72% +16%	$172 $155 +11%	$36.85 $34.79 +6%	2.32% 3.24% −29%

Each cell: this week on top, the prior week beneath, then the change. Green is better, red is worse, grey is within 3% or a spend change.

The Fall Giveaway is a list builder, so purchases are not its job.

It spent $201 Oct 1 to 5 on the Complete Registration objective and runs through Oct 28; read it on registrations, and read the account CTR and CVR on the acquisition rows.

Meta campaign by campaign

Campaign	Spend	Purchases	ROAS	CPA	Outbound CTR	AOV	CPM	CVR
RSG - Acquisition - CBO - Whitelisting Partnership Ads - 7DC+1DEV - RG	$4,144 $2,799 +48%	36 35 +3%	1.46x 1.94x −25%	$115 $80 +44%	2.11% 2.07% +2%	$168 $155 +8%	$42.09 $41.40 +2%	2.16% 2.90% −26%
RSG - Acquisition - CBO - Consolidated Evergreen Batches (I.A) - 7DC+1DEV - CC	$2,718 $3,520 −23%	30 53 −43%	1.73x 2.32x −25%	$91 $66 +36%	1.54% 1.56% −1%	$157 $154 +2%	$32.54 $28.94 +12%	2.91% 3.55% −18%
RSG - Acquisition - CBO - Consolidated Ads - 7DC+1DEV - RG	$2,095 $2,102 0%	27 19 +42%	2.49x 1.48x +68%	$78 $111 −30%	1.73% 1.84% −6%	$193 $163 +18%	$36.51 $40.88 −11%	3.39% 2.51% +35%
RSG - Acquisition - CBO - Flash Sale: Free Shipping - RG	off $386	off 8	off 2.79x	off $48	off 0.83%	off $135	off $30.96	off 9.09%
RSG - Acquisition - CBO - Fall Giveaway Complete Registration - HV	$201 not live	0 not live	0.00x not live	n/a not live	6.39% not live	n/a not live	$21.99 not live	0.00% not live
Total	$9,157 $8,807 +4%	93 115 −19%	1.74x 2.02x −14%	$98 $77 +29%	1.99% 1.72% +16%	$172 $155 +11%	$36.85 $34.79 +6%	2.32% 3.24% −29%

Each cell: this week on top, the prior week beneath, then the change. Green is better, red is worse, grey is within 3% or a spend change.

Google 2.47x on $2,236: Brand 6.90x, Non-Brand 1.27x (prior 1.77x).

Non-Brand is 79% of Google spend on 15.9 fractional conversions.
Rod's team has full account access from Oct 1; the PMax feed and asset-group pass can run.

Google by tactic

Tactic	Spend	Conv.	ROAS	CPA	CTR	AOV	CPM	CVR
Brand	$476 $483 −1%	20.8 24.0 −13%	6.90x 7.45x −7%	$23 $20 +14%	2.05% 2.41% −15%	$158 $150 +5%	$17.52 $20.28 −14%	3.74% 4.18% −11%
Non-Brand	$1,761 $2,034 −13%	15.9 22.2 −28%	1.27x 1.77x −28%	$110 $91 +21%	0.97% 1.54% −37%	$140 $161 −13%	$15.05 $19.43 −23%	1.41% 1.38% +2%
Total	$2,236 $2,517 −11%	36.8 46.2 −20%	2.47x 2.86x −14%	$61 $54 +12%	1.17% 1.70% −31%	$150 $156 −4%	$15.52 $19.58 −21%	2.18% 2.12% +3%

Each cell: this week on top, the prior week beneath, then the change. Green is better, red is worse, grey is within 3% or a spend change.

Google campaign by campaign

Campaign	Spend	Conv.	ROAS	CPA	CTR	AOV	CPM	CVR
Non-Brand - Shopping - Main Sets	$873 $1,096 −20%	7.0 3.5 +99%	1.11x 0.70x +58%	$126 $313 −60%	0.47% 0.41% +15%	$140 $220 −37%	$15.26 $18.11 −16%	2.59% 1.42% +82%
Non-Brand - PMax - All Products	$564 $582 −3%	6.0 8.7 −31%	1.54x 2.39x −36%	$94 $67 +40%	1.93% 3.67% −47%	$145 $160 −10%	$21.48 $19.06 +13%	1.18% 0.78% +52%
Branded - PMax - AMP/Get Lean/Get Strong/Ropeless/Get Fit - US	$332 $342 −3%	8.0 3.0 +167%	3.27x 0.84x +289%	$42 $114 −64%	1.74% 2.24% −22%	$136 $96 +41%	$33.46 $47.36 −29%	4.62% 1.85% +150%
Non-Brand - Search - Ropeless - EM - US	$163 $210 −22%	2.0 2.0 0%	1.38x 1.90x −28%	$82 $105 −22%	10.74% 14.33% −25%	$112 $200 −44%	$500.21 $655.05 −24%	5.71% 4.35% +31%
Branded - Shopping - All Products - CA	$114 $106 +8%	1.5 2.0 −24%	2.25x 2.18x +3%	$76 $54 +42%	1.32% 1.34% −2%	$172 $117 +47%	$6.75 $6.52 +4%	0.67% 0.90% −26%
Non-Brand - PMax - All Products - CA	$113 $82 +38%	0.0 4.1 −100%	0.00x 6.71x −100%	n/a $20	0.88% 1.62% −46%	n/a $135	$4.15 $11.33 −63%	0.00% 3.47% −100%
Non-Brand - PMax - All Products - UK - NCA	$48 $64 −25%	1.0 4.0 −75%	3.50x 7.46x −53%	$48 $16 +199%	1.34% 1.30% +3%	$168 $120 +40%	$7.89 $10.47 −25%	1.22% 5.00% −76%
Branded - Search	$29 $35 −15%	11.3 19.0 −40%	66.16x 88.90x −26%	$3 $2 +42%	54.45% 57.44% −5%	$172 $162 +6%	$100.51 $103.01 −2%	7.11% 9.84% −28%
Total	$2,236 $2,517 −11%	36.8 46.2 −20%	2.47x 2.86x −14%	$61 $54 +12%	1.17% 1.70% −31%	$150 $156 −4%	$15.52 $19.58 −21%	2.18% 2.12% +3%

Each cell: this week on top, the prior week beneath, then the change. Green is better, red is worse, grey is within 3% or a spend change.

All channels, business view Shopify via Supermetrics

Line	This week	Prior week	Change
Meta	$9,157	$8,807	+4%
Google	$2,236	$2,517	−11%
Total spend	$11,394	$11,324	+1%
Operating revenue	$69,827	$68,975	+1%
New-customer revenue	$43,127	$44,231	−2%
Returning revenue	$26,701	$24,744	+8%
New orders	278	287	−3%
New-customer AOV	$155	$154	+1%
New-customer CAC (total spend / new orders)	$41	$39	+4%
aMER	3.79x	3.91x	−3%

Pacing against plan: October at 103% of the revised revenue plan through Oct 5 2026 Pulse sheet, October tab, read Oct 6

Plan = the October forecast in your 2026 Pulse sheet: $287,735 revenue (projected $288,956; 2025 $230,389), $195,660 new and $92,075 repeat, $40,000 ad spend ($1,290 a day on the revised daily line), 1,228 new customers at $68 CAC, MER 5.06x and aMER (ad) 4.89x. Revenue here is the sheet's adjusted revenue (nets out refunds), which runs a little under the Shopify operating revenue used on tab 1. The sheet was last updated the morning of Oct 6, so Oct 5 is a full day.

Oct 1 to 5	Actual	Revised plan	% of plan	Same days 2025
Revenue	$44,744	$43,521	103%	$45,032
New-customer revenue	$31,572	$29,595	107%	$31,026
Repeat revenue	$13,172	$13,927	95%	$14,006
Ad spend	$8,906	$6,450	138%	$9,918
MER (revenue / spend)	5.02x	6.75x	74%	4.54x
aMER (new revenue / spend)	3.55x	4.59x	77%	3.13x

Revenue 103% of plan, bought with 138% of planned spend.

New 107% and repeat 95% of plan, both ahead of the same days in 2025.
Spend $1,781 a day vs the revised $1,290: MTD CAC $80 vs $74, aMER (ad) 3.54x vs 4.59x.
At this rate spend lands near $55,217 against a $40,000 plan; Prime Day and the Fall Fitness Sale need to carry revenue past the daily line, or spend comes back after them.

Day by day (Pulse sheet)

Day	Revenue	Plan	%	New rev.	Plan new	Spend	Plan spend	CAC	Plan CAC
2026-09-29	$6,447	$9,664	67%	$5,010	$6,765	$1,540	$1,652	$86	$85
2026-09-30	$8,846	$9,080	97%	$5,723	$6,356	$1,374	$1,652	$71	$90
2026-10-01	$10,486	$8,800	119%	$7,679	$5,984	$1,482	$1,290	$59	$74
2026-10-02	$7,980	$8,614	93%	$4,575	$5,858	$1,933	$1,290	$111	$74
2026-10-03	$10,489	$8,300	126%	$7,752	$5,644	$1,713	$1,290	$60	$78
2026-10-04	$10,411	$9,007	116%	$6,644	$6,125	$1,931	$1,290	$83	$70
2026-10-05	$5,378	$8,800	61%	$4,922	$5,984	$1,847	$1,290	$112	$74

The days the plan leans on

Day	Calendar	Plan revenue	Plan spend
2026-10-06	Prime Day email 1 PM, Prime Day 4:45 PM	$10,008	$1,290
2026-10-07	Prime Day last call 8:45 AM	$10,354	$1,290
2026-10-08	20% off email list 5:30 PM	$10,008	$1,290
2026-10-09	Monthly content roundup 1 PM	$9,543	$1,290
2026-10-10	Ropeless + giveaway 11:45 AM	$9,543	$1,290
2026-10-11	20% off Fall Fitness Sale 1 PM	$10,008	$1,290
2026-10-12	Text CA Thanksgiving 20% off, USA Fall Sale	$9,543	$1,290
2026-10-13	20% off Fall Fit, Oct 8 resend	$10,008	$1,290

Month-to-date block in the sheet (Oct 1 to 5, Oct 5 partial): revenue $44,743 vs $43,521, new customers 200 vs 178, contribution margin $25,653 vs $27,356. The sheet also carries $48,000 of Amazon for the month outside these numbers.

Month in context: September closed at $389.6K, aMER 4.43x Shopify via Supermetrics

Operating revenue (net sales + shipping)October daysTotal spend

Week	Revenue	New	Returning	New orders	Total spend	aMER	CAC
Sep 1 to 6	$106,293	$72,609	$33,684	459	$16,444	4.42x	$36
Sep 7 to 13	$111,136	$75,645	$35,491	466	$14,758	5.13x	$32
Sep 14 to 20	$77,082	$51,416	$25,666	313	$11,626	4.42x	$37
Sep 21 to 27	$68,975	$44,231	$24,744	287	$11,324	3.91x	$39
Sep 28 to Oct 4	$69,827	$43,127	$26,701	278	$11,394	3.79x	$41
September (30 days)	$389,550	$259,550	$130,001	1,632	$58,648	4.43x	$36

September closed at $389.6K on $58,648 of media, aMER 4.43x, CAC $36.

Labor Day weeks $106.3K and $111.1K; then $77.1K, $69.0K, $69.8K.
The last two weeks are the same week twice: 287 then 278 new orders at $39 and $41 CAC.
The October plan ($287,735) is $65.0K a week; Prime Day and the Fall Fitness Sale are the step up.

Launches & creative review: 47 ads launched this week Motion + Meta

Creative supply below uses Motion (one row per creative, Meta 7-day click, 1-day view). Ad counts use Meta ad IDs whose first spend fell in the week, so a proven creative moved into a new campaign counts as a launch.

Creative vintage: where this week's spend sits, by launch week Meta ad IDs via Supermetrics, Sep 28 to Oct 4

Jan to Jun 2026224 launched · 33 live this week

5%$441 · 4 purch. · 2.99x

Jul to Aug 2026360 launched · 213 live this week

29%$2,650 · 24 purch. · 1.47x

Aug 24 to Aug 30114 launched · 37 live this week

17%$1,526 · 15 purch. · 1.89x

Aug 31 to Sep 616 launched · 7 live this week

3%$245 · 2 purch. · 0.00x

Sep 7 to Sep 1358 launched · 53 live this week

2%$224 · 5 purch. · 4.23x

Sep 14 to Sep 20190 launched · 164 live this week

34%$3,075 · 33 purch. · 1.87x

Sep 21 to Sep 2736 launched · 29 live this week

1%$103 · 3 purch. · 4.24x

Sep 28 to Oct 447 launched · 47 live this week

10%$894 · 4 purch. · 0.38x

share of this week's spendthis week's launchesprior week's share

Cohorts sum to 100% of this week's Meta spend. An ad belongs to the Monday to Sunday week (or the period) in which its Meta ad ID first spent; "ads launched" is every ad ID that first spent in that period, and "with spend this week" is how many of them were still delivering Sep 28 to Oct 4. A proven creative duplicated into a new campaign is a new ad ID, so it counts as a launch in the week it was duplicated. Hover a row for both weeks.

The Sep 14 to 20 batch is still the centre: 34% of spend at 1.87x, down from 58% as whitelisting took budget.

July to August whitelisting cuts (AMP Vibe, Earth & Owl) back to 29% at 1.47x; Aug 24 to 30 (Jimschallenge) 17% at 1.89x. Not fatigue.
This week's 47 new ads: 10% on $894, 4 purchases; 36 have spent under $50 each. Too early to read.

Format concentration this week

Format	Ads	Spend	Share	Purch.	ROAS	CPA	oCTR
UGC video	48	$6,043	76%	64	1.94x	$94	2.13%
Hybrid	7	$621	8%	9	1.61x	$69	1.39%
Lifestyle-Product Image with Text	7	$432	5%	3	1.15x	$144	1.62%
Untagged	6	$413	5%	2	1.13x	$207	1.85%
Lifestyle Image with Text	5	$280	4%	4	2.92x	$70	1.70%
Product Image with Text	1	$98	1%	0	0.00x	n/a	6.25%
Everything else (1 values)	1	$43	1%	0	0.00x	n/a	0.53%
Account rate					1.76x	$98	1.84%

UGC and UGC Mashup are merged into one "UGC video" row (spend, purchases and value summed, rates recomputed), since most of these videos are combined clips.

UGC video is 76% of spend at 1.94x.

Lifestyle images with text return 2.92x on 4%; statics are 59 of the 120 October assets in the Creative Demand Model, so the mix should move as the batch lands.
5% of spend has no format tag in Motion yet.

Mid-month review: October launches vs the Creative Demand Model

Target	Count	Pace at Oct 5	Launched Oct 1 to 5	Status
October floor (creatives live in October)	120	19	39	ahead of pace
Week one (51.9% front-load, by Oct 7)	62	n/a	39	23 to go
Live by Oct 14 (78.8% front-load)	95	n/a	39	56 to go

Moment window	In market	Kit approved	Ads	Status
Fall Giveaway (lead gen)	Oct 1 to 28	Sep 30		Live Oct 1
Prime Days	Oct 6 to 7	Oct 2		Live Oct 6
Fall Fitness Sale, 20% off	Oct 8 to 19	Oct 6		Built, scheduled Oct 8
Black Friday kit (built in October)	Nov 20	Brief by Oct 9	16	Brief open

39 ads launched in October through Oct 5, against 62 asked for by Oct 7 and 95 by Oct 14.

This week's 47 launches spent $894 between them, $19 each, under the $25 first-week floor.
No October build yet in three persona groups: Coordination-Anxious Starters, Schedule Fragmenters, Skill Collectors. The model asks for six per group.
Crossrope's own Slack is outside our connection, so kit deliveries and approvals there are not reflected here.

New creative this week: 10 creatives with spend

Creatives whose first run was Sep 28 or later, ranked by spend. All launched ads this week: $894 spend (10% of Meta), 4 purchases, 0.38x ROAS (Meta, by ad ID).

Sale and moment assets

3 creatives, $174 spend, 0 purchases

09/30/2026_FallGiveawayAd4_1080x1920_Image_Fall Give Away_LP

Static · launched 2026-10-01

	Ad	Acct
Spend	$98
ROAS	0.00x	1.76x
CAC	n/a	$98
Outbound CTR	6.25%	1.84%
AOV	n/a	$172
Page to cart	0.3%	27.9%
CVR	0.00%	2.59%
Purchases	0

AudienceOffer-led, no persona tagMessageGiveawayVisualOffer-First BannerFormatProduct Image with TextOfferPromoMomentFall

Static ad: no retention curve.

Full ad name & copy

09/30/2026_FallGiveawayAd4_1080x1920_Image_Fall Give Away_LP

Headline: Giveaway Alert!! Free To Enter.

We're celebrating YOU with our Fall Fitness Giveaway. Win prize packs from Crossrope, Rally, CastleFlexx, Mantra Sleep, & IceShaker. Three prize packs. Three big winners. Over $2,700 in prizes to be won. How to enter: 1. Click the link 2. Enter your email address And you are in! Share the giveaway with friends and family to earn extra entries.

Campaign: RSG - Acquisition - CBO - Fall Giveaway Complete Registration - HV

09/30/2026_FallGiveawayAd1_1080x1350_Image_Fall Give Away_LP

Static · launched 2026-10-01

	Ad	Acct
Spend	$40
ROAS	0.00x	1.76x
CAC	n/a	$98
Outbound CTR	7.99%	1.84%
AOV	n/a	$172
Page to cart	0.0%	27.9%
CVR	0.00%	2.59%
Purchases	0

AudienceFitness EnthusiastsMessageGiveawayVisualOffer-First BannerFormatLifestyle Image with TextOfferPromoMomentFall

Static ad: no retention curve.

Full ad name & copy

09/30/2026_FallGiveawayAd1_1080x1350_Image_Fall Give Away_LP

Headline: Giveaway Alert!! Free To Enter.

Campaign: RSG - Acquisition - CBO - Fall Giveaway Complete Registration - HV

09/30/2026_FallGiveawayAd5_1080x1920_Image_Fall Give Away_LP

Static · launched 2026-10-01

	Ad	Acct
Spend	$37
ROAS	0.00x	1.76x
CAC	n/a	$98
Outbound CTR	5.59%	1.84%
AOV	n/a	$172
Page to cart	0.0%	27.9%
CVR	0.00%	2.59%
Purchases	0

AudienceFitness EnthusiastsMessageGiveawayVisualOffer-First BannerFormatLifestyle-Product Image with TextOfferPromoMomentFall

Static ad: no retention curve.

Full ad name & copy

09/30/2026_FallGiveawayAd5_1080x1920_Image_Fall Give Away_LP

Headline: Giveaway Alert!! Free To Enter.

Campaign: RSG - Acquisition - CBO - Fall Giveaway Complete Registration - HV

Evergreen

7 creatives, $499 spend, 3 purchases

Video | Kathy Airball | 06-2025 – Copy 2 - Copy

Video · launched 2026-09-30

	Ad	Acct
Spend	$118
ROAS	1.72x	1.76x
CAC	$39	$98
Outbound CTR	1.15%	1.84%
AOV	$67	$172
Page to cart	20.3%	27.9%
CVR	4.35%	2.59%
Purchases	3

AudienceFitness SkepticsMessageTransformation & ResultsHookCuriosityVisualBefore and AfterFormatHybridOfferNo OfferMomentEvergreen

Thumbstop (3s)0.5%acct 29.2%

Reach 25%0.5%acct 14.4%

Reach 50%0.4%acct 8.5%

Finish0.2%acct 4.1%

this adaccount video average

Hook is weak (1% vs 29% stop at 3 seconds). Of those who stop, 67% are still there at the midpoint (account 29%). The biggest drop is between reach 25% and reach 50%, where 33% of the remaining viewers leave. Hover a point for the exact values.

Point	This ad	Account	Delta
Thumbstop (3s)	0.5%	29.2%	−98%
Reach 25%	0.5%	14.4%	−96%
Reach 50%	0.4%	8.5%	−96%
Reach 75%	0.3%	6.0%	−95%
Finish	0.2%	4.1%	−95%

Full ad name & copy

Video | Kathy Airball | 06-2025 – Copy 2 - Copy

Headline: Healthier Moms, Happier Families

Crossrope is the perfect way for busy moms to stay healthy. Get a heart-pumping workout that boosts your fitness and energy levels for your family.

Campaign: RSG - Acquisition - CBO - Consolidated Evergreen Batches (I.A) - 7DC+1DEV - CC

10/01/2026_WHITELISTING_officialjumpropedudes_JRD-Jumping rope vs skipping_Video_Jump Ropes LP

Video · launched 2026-10-01

	Ad	Acct
Spend	$92
ROAS	0.00x	1.76x
CAC	n/a	$98
Outbound CTR	1.54%	1.84%
AOV	n/a	$172
Page to cart	0.0%	27.9%
CVR	0.00%	2.59%
Purchases	0

AudienceBeginnersMessageBuild Muscle & PhysiqueHookContrastVisualExpert Explainer, Montage, Screen RecordingFormatUGC videoOfferAlways-On OfferMomentEvergreen

Thumbstop (3s)26.7%acct 29.2%

Reach 25%15.3%acct 14.4%

Reach 50%12.6%acct 8.5%

Finish4.5%acct 4.1%

this adaccount video average

Hook is at the account rate (27% vs 29% stop at 3 seconds). Of those who stop, 47% are still there at the midpoint (account 29%). The biggest drop is between reach 75% and finish, where 51% of the remaining viewers leave. Hover a point for the exact values.

Point	This ad	Account	Delta
Thumbstop (3s)	26.7%	29.2%	−9%
Reach 25%	15.3%	14.4%	+7%
Reach 50%	12.6%	8.5%	+48%
Reach 75%	9.1%	6.0%	+53%
Finish	4.5%	4.1%	+9%

Full ad name & copy

10/01/2026_WHITELISTING_officialjumpropedudes_JRD-Jumping rope vs skipping_Video_Jump Ropes LP

Headline: How I stayed fit for over 10 years. 🔥

Jump rope builds a lot more than just your cardio. 💪

Campaign: RSG - Acquisition - CBO - Whitelisting Partnership Ads - 7DC+1DEV - RG

10/01/2026_WHITELISTING_officialjumpropedudes_JRD-Secret to getting shredded_Video_Jump Ropes LP

Video · launched 2026-10-01

	Ad	Acct
Spend	$76
ROAS	0.00x	1.76x
CAC	n/a	$98
Outbound CTR	1.34%	1.84%
AOV	n/a	$172
Page to cart	25.0%	27.9%
CVR	0.00%	2.59%
Purchases	0

AudienceTransformation SeekersMessageBuild Muscle & PhysiqueHookCuriosityVisualMontageFormatUGC videoOfferAlways-On OfferMomentEvergreen

Thumbstop (3s)31.6%acct 29.2%

Reach 25%14.8%acct 14.4%

Reach 50%8.5%acct 8.5%

Finish2.6%acct 4.1%

this adaccount video average

Hook is at the account rate (32% vs 29% stop at 3 seconds). Of those who stop, 27% are still there at the midpoint (account 29%). The biggest drop is between thumbstop (3s) and reach 25%, where 53% of the remaining viewers leave. Hover a point for the exact values.

Point	This ad	Account	Delta
Thumbstop (3s)	31.6%	29.2%	+9%
Reach 25%	14.8%	14.4%	+3%
Reach 50%	8.5%	8.5%	0%
Reach 75%	4.3%	6.0%	−29%
Finish	2.6%	4.1%	−37%

Full ad name & copy

10/01/2026_WHITELISTING_officialjumpropedudes_JRD-Secret to getting shredded_Video_Jump Ropes LP

Headline: How I stayed fit for over 10 years. 🔥

Jump rope builds a lot more than just your cardio. 💪

Campaign: RSG - Acquisition - CBO - Whitelisting Partnership Ads - 7DC+1DEV - RG

10/01/2026_WHITELISTING_officialjumpropedudes_JRD-Tricks to lose body fat_Video_Jump Ropes LP

Video · launched 2026-10-01

	Ad	Acct
Spend	$61
ROAS	0.00x	1.76x
CAC	n/a	$98
Outbound CTR	3.26%	1.84%
AOV	n/a	$172
Page to cart	0.0%	27.9%
CVR	0.00%	2.59%
Purchases	0

AudienceNo persona tagMessageBuild Muscle & PhysiqueHookListicleVisualExpert Explainer, ListicleFormatHybridOfferAlways-On OfferMomentEvergreen

Thumbstop (3s)30.6%acct 29.2%

Reach 25%9.1%acct 14.4%

Reach 50%6.8%acct 8.5%

Finish3.4%acct 4.1%

this adaccount video average

Hook is at the account rate (31% vs 29% stop at 3 seconds). Of those who stop, 22% are still there at the midpoint (account 29%). The biggest drop is between thumbstop (3s) and reach 25%, where 70% of the remaining viewers leave. Hover a point for the exact values.

Point	This ad	Account	Delta
Thumbstop (3s)	30.6%	29.2%	+5%
Reach 25%	9.1%	14.4%	−36%
Reach 50%	6.8%	8.5%	−20%
Reach 75%	5.3%	6.0%	−10%
Finish	3.4%	4.1%	−17%

Full ad name & copy

10/01/2026_WHITELISTING_officialjumpropedudes_JRD-Tricks to lose body fat_Video_Jump Ropes LP

Headline: How I stayed fit for over 10 years. 🔥

Jump rope builds a lot more than just your cardio. 💪

Campaign: RSG - Acquisition - CBO - Whitelisting Partnership Ads - 7DC+1DEV - RG

10/01/2026_WHITELISTING_officialjumpropedudes_JRD-Athletes jump rope_Video_Jump Ropes LP

Video · launched 2026-10-01

	Ad	Acct
Spend	$58
ROAS	0.00x	1.76x
CAC	n/a	$98
Outbound CTR	2.38%	1.84%
AOV	n/a	$172
Page to cart	0.0%	27.9%
CVR	0.00%	2.59%
Purchases	0

AudienceFitness EnthusiastsMessageImprove AthleticismHookCuriosityVisualListicle, MontageFormatHybridOfferAlways-On OfferMomentEvergreen

Thumbstop (3s)37.9%acct 29.2%

Reach 25%16.4%acct 14.4%

Reach 50%10.8%acct 8.5%

Finish6.8%acct 4.1%

this adaccount video average

Hook is strong (38% vs 29% stop at 3 seconds). Of those who stop, 29% are still there at the midpoint (account 29%). The biggest drop is between thumbstop (3s) and reach 25%, where 57% of the remaining viewers leave. Hover a point for the exact values.

Point	This ad	Account	Delta
Thumbstop (3s)	37.9%	29.2%	+30%
Reach 25%	16.4%	14.4%	+14%
Reach 50%	10.8%	8.5%	+27%
Reach 75%	8.4%	6.0%	+40%
Finish	6.8%	4.1%	+64%

Full ad name & copy

10/01/2026_WHITELISTING_officialjumpropedudes_JRD-Athletes jump rope_Video_Jump Ropes LP

Headline: How I stayed fit for over 10 years. 🔥

Jump rope builds a lot more than just your cardio. 💪

Campaign: RSG - Acquisition - CBO - Whitelisting Partnership Ads - 7DC+1DEV - RG

Video | JRD - 10k steps | Jan26 – Copy 2 - Copy

Video · launched 2026-09-30

	Ad	Acct
Spend	$49
ROAS	0.00x	1.76x
CAC	n/a	$98
Outbound CTR	1.11%	1.84%
AOV	n/a	$172
Page to cart	31.6%	27.9%
CVR	0.00%	2.59%
Purchases	0

AudienceExercisers In A RutMessageCalorie BurnHookQuestionVisualDemoFormatUGC videoOfferNo OfferMomentEvergreen

Thumbstop (3s)2.9%acct 29.2%

Reach 25%2.7%acct 14.4%

Reach 50%1.4%acct 8.5%

Finish0.8%acct 4.1%

this adaccount video average

Hook is weak (3% vs 29% stop at 3 seconds). Of those who stop, 49% are still there at the midpoint (account 29%). The biggest drop is between reach 25% and reach 50%, where 47% of the remaining viewers leave. Hover a point for the exact values.

Point	This ad	Account	Delta
Thumbstop (3s)	2.9%	29.2%	−90%
Reach 25%	2.7%	14.4%	−81%
Reach 50%	1.4%	8.5%	−83%
Reach 75%	1.1%	6.0%	−81%
Finish	0.8%	4.1%	−80%

Full ad name & copy

Video | JRD - 10k steps | Jan26 – Copy 2 - Copy

Headline: Try Weighted Jump Ropes From Crossrope

Feel the difference with just 1lb! Weighted ropes activate more muscles & burn calories faster. Cardio, footwork & coordination all in one intense workout!

Campaign: RSG - Acquisition - CBO - Consolidated Evergreen Batches (I.A) - 7DC+1DEV - CC

Video | Ropeless - Nicole L | Home Workout | 03-2025 – Copy 2 - Copy

Video · launched 2026-09-30

	Ad	Acct
Spend	$45
ROAS	0.00x	1.76x
CAC	n/a	$98
Outbound CTR	1.56%	1.84%
AOV	n/a	$172
Page to cart	10.0%	27.9%
CVR	0.00%	2.59%
Purchases	0

AudienceHome ExercisersMessageCalorie BurnHookHow ToVisualDemo, TestimonialFormatUGC videoOfferNo OfferMomentEvergreen

Thumbstop (3s)21.0%acct 29.2%

Reach 25%6.2%acct 14.4%

Reach 50%2.9%acct 8.5%

Finish1.4%acct 4.1%

this adaccount video average

Hook is weak (21% vs 29% stop at 3 seconds). Of those who stop, 14% are still there at the midpoint (account 29%). The biggest drop is between thumbstop (3s) and reach 25%, where 70% of the remaining viewers leave. Hover a point for the exact values.

Point	This ad	Account	Delta
Thumbstop (3s)	21.0%	29.2%	−28%
Reach 25%	6.2%	14.4%	−57%
Reach 50%	2.9%	8.5%	−66%
Reach 75%	2.4%	6.0%	−59%
Finish	1.4%	4.1%	−65%

Full ad name & copy

Video | Ropeless - Nicole L | Home Workout | 03-2025 – Copy 2 - Copy

Headline: Full body cardio, zero hassle

Workout anywhere, no equipment needed - that's what our limited edition release offers: full-body cardio in whatever space you have.

Campaign: RSG - Acquisition - CBO - Consolidated Evergreen Batches (I.A) - 7DC+1DEV - CC

Two Kathy Airball thumbnails come from a smaller ad-unit crop because Motion had no full-size preview for them.

Campaign launches by channel: budgets shifted this week Meta via Supermetrics, Sep 21 to Oct 5

Date	Meta campaign and change	Daily spend since	Spend since	Purch.	ROAS	Note
Sep 22	RSG - Acquisition - CBO - Flash Sale: Free Shipping - RG Free shipping, Sep 22 to 24; off after	$129/day was not live	$386 3 days	8	2.79x	Returned on the ad set, flat at store level; the Fall Fitness Sale goes to a promo page instead
Sep 28	RSG - Acquisition - CBO - Whitelisting Partnership Ads - 7DC+1DEV - RG Budget raised Sep 28 and again Oct 2 (new officialjumpropedudes cuts)	$605/day was $400/day	$4,840 8 days	43	1.44x	Now the largest campaign, 45% of Meta this week
Oct 1	RSG - Acquisition - CBO - Consolidated Evergreen Batches (I.A) - 7DC+1DEV - CC Budget eased as whitelisting took the money	$347/day was $487/day	$1,734 5 days	24	2.21x
Oct 1	RSG - Acquisition - CBO - Consolidated Ads - 7DC+1DEV - RG Held	$306/day was $300/day	$1,528 5 days	21	2.92x	Best internal line this week at 2.49x
Oct 1	RSG - Acquisition - CBO - Fall Giveaway Complete Registration - HV New: lead gen on Complete Registration, highest-volume bidding, Oct 1 to 28	$49/day was not live	$246 5 days	0	n/a	Measured on registrations, not purchases
Oct 6	RSG - Acquisition - CBO - Prime Days - RG Built Oct 2, live Oct 6 to 7; sale ads off after 11:59 PM Oct 7	scheduled				Offer was not on the shared calendar before launch; confirm it with the client
Oct 8	RSG - Acquisition - CBO - Fall Fitness Sale - RG 20% off, Oct 8 to 19; Meta ads and Google offer assets built and scheduled	scheduled				Paid start Oct 8 (email list) vs Oct 11 (first public send) still to confirm

"Was" is the average daily spend over the days before the change. Spend and purchases run from the change through Oct 5 (7-day click, 1-day view).

Other channels

Google: Rod's team gained full account access Oct 1; Fall Fitness Sale offer assets built for Oct 8. The PMax US feed and asset-group pass is now possible.
Email and SMS (Pulse calendar): Prime Day email Oct 6 1 PM and last call Oct 7; 20% off to the list Oct 8; public Fall Fitness Sale send Oct 11; CA Thanksgiving 20% off text Oct 12.
Audience exclusions on the "5 reasons why" landing-page ad set were checked Sep 30; every live ad set carries the full layered exclusions.

Creative handoffs

Sep 21, 24, 25 and 30: four rounds of evergreen ads built, checked and set live across both consolidated campaigns; new whitelisting (creator partnership) ads live Sep 25.
Oct 1: officialjumpropedudes whitelisting cuts live in the partnership campaign (four of this week's top launches by spend).
Not captured: Crossrope's external Slack workspace is outside our connection, so client-side kit deliveries, approvals and the Insense batch are not logged here.

Winners and iterations: 11 funded winners in the last 30 days Motion, Sep 5 to Oct 4

Winner bar: $300+ spend, 10+ purchases, ROAS at or above the 2.42x account rate. Cards show the top eight by spend.

07/08/2026_CR_AMP Vibe Ropeless_Jump Ropes CP – Copy

Video · launched 2026-07-09

	Ad	Acct
Spend	$1,978
ROAS	2.47x	2.42x
CAC	$66	$70
Outbound CTR	1.92%	1.78%
AOV	$163	$168
Page to cart	52.2%	35.1%
CVR	4.70%	3.67%
Purchases	30

AudienceCardio EnthusiastsMessageFull Body WorkoutHookProduct AnnouncementVisualExpert Explainer, MontageFormatUGC videoOfferPromoMomentEvergreen

Outbound CTR 1.92% vs 1.78%: the opening earns the click.
CVR 4.70% vs 3.67%: the promise matches the page.

Iteration: Keep the body, proof and offer. Cut three new openings that change the first 10 seconds: a new visual, a new movement, a new on-screen headline and a new spoken line. Keep the full body workout message.

Thumbstop (3s)32.5%acct 29.9%

Reach 25%17.9%acct 14.8%

Reach 50%8.8%acct 8.7%

Finish3.9%acct 4.3%

this adaccount video average

Hook is at the account rate (32% vs 30% stop at 3 seconds). Of those who stop, 27% are still there at the midpoint (account 29%). The biggest drop is between reach 25% and reach 50%, where 51% of the remaining viewers leave. Hover a point for the exact values.

Point	This ad	Account	Delta
Thumbstop (3s)	32.5%	29.9%	+9%
Reach 25%	17.9%	14.8%	+20%
Reach 50%	8.8%	8.7%	+1%
Reach 75%	6.2%	6.1%	+1%
Finish	3.9%	4.3%	−10%

Full ad name & copy

07/08/2026_CR_AMP Vibe Ropeless_Jump Ropes CP – Copy

Headline: No gym needed, just results.

Limited edition. New colorways. The workout hasn't changed — full body cardio in whatever space you have, no rope required.

Campaign: RSG - Acquisition - CBO - Consolidated Ads - 7DC+1DEV - RG

09/02/2026_Labor Day - Sale Ending_BackToFitAd3_11080x1350_Image_HP

Static · launched 2026-09-04

	Ad	Acct
Spend	$1,235
ROAS	2.58x	2.42x
CAC	$73	$70
Outbound CTR	0.64%	1.78%
AOV	$187	$168
Page to cart	93.4%	35.1%
CVR	7.98%	3.67%
Purchases	17

AudienceOffer-led, no persona tagMessagePrice PromotionVisualOffer-First BannerFormatText OnlyOfferPromoMomentLabor Day

CVR 7.98% vs 3.67%: the promise matches the page.
AOV $187 vs $168: it sells the bigger order.

Iteration: Hold the layout and build five versions: new headline, new imagery, same format. Keep the price promotion message.

Static ad: no retention curve.

Full ad name & copy

09/02/2026_Labor Day - Sale Ending_BackToFitAd3_11080x1350_Image_HP

Headline: Fitness That Fits Your Life.

Sale ends soon! Save 20% during our Labor Day Sale. Crossrope makes it easy to stay consistent with quick, effective workouts from home.

Campaign: RSG - Acquisition - CBO - Labor Day - Sale Ending - RG

09/02/2026_Labor Day - Sale Ending_LaborDaySaleEnding_Video_HP

Video · launched 2026-09-04

	Ad	Acct
Spend	$885
ROAS	2.96x	2.42x
CAC	$55	$70
Outbound CTR	1.04%	1.78%
AOV	$164	$168
Page to cart	89.8%	35.1%
CVR	8.56%	3.67%
Purchases	16

AudienceOffer-led, no persona tagMessagePrice PromotionHookUrgencyVisualMontage, Split ScreenFormatHigh ProductionOfferPromoMomentLabor Day

CVR 8.56% vs 3.67%: the promise matches the page.
Page to cart 89.8% vs 35.1%.

Thumbstop (3s)19.5%acct 29.9%

Reach 25%12.6%acct 14.8%

Reach 50%6.9%acct 8.7%

Finish2.7%acct 4.3%

this adaccount video average

Hook is weak (20% vs 30% stop at 3 seconds). Of those who stop, 35% are still there at the midpoint (account 29%). The biggest drop is between reach 25% and reach 50%, where 46% of the remaining viewers leave. Hover a point for the exact values.

Point	This ad	Account	Delta
Thumbstop (3s)	19.5%	29.9%	−35%
Reach 25%	12.6%	14.8%	−15%
Reach 50%	6.9%	8.7%	−21%
Reach 75%	4.7%	6.1%	−22%
Finish	2.7%	4.3%	−38%

Full ad name & copy

09/02/2026_Labor Day - Sale Ending_LaborDaySaleEnding_Video_HP

Headline: Fitness That Fits Your Life.

Sale ends soon! Save 20% during our Labor Day Sale. Crossrope makes it easy to stay consistent with quick, effective workouts from home.

Campaign: RSG - Acquisition - CBO - Labor Day - Sale Ending - RG

07/29/2026_Whitelisting Earth & Owl 2_Jump Ropes LP – Copy

Video · launched 2026-07-30

	Ad	Acct
Spend	$851
ROAS	3.34x	2.42x
CAC	$47	$70
Outbound CTR	2.16%	1.78%
AOV	$158	$168
Page to cart	30.9%	35.1%
CVR	3.76%	3.67%
Purchases	18

AudienceBeginnersMessageEase & AccessibilityHookContrarianVisualDemo, TestimonialFormatUGC videoOfferNo OfferMomentEvergreen

Outbound CTR 2.16% vs 1.78%: the opening earns the click.

Thumbstop (3s)22.8%acct 29.9%

Reach 25%13.8%acct 14.8%

Reach 50%7.8%acct 8.7%

Finish5.0%acct 4.3%

this adaccount video average

Hook is weak (23% vs 30% stop at 3 seconds). Of those who stop, 34% are still there at the midpoint (account 29%). The biggest drop is between reach 25% and reach 50%, where 44% of the remaining viewers leave. Hover a point for the exact values.

Point	This ad	Account	Delta
Thumbstop (3s)	22.8%	29.9%	−24%
Reach 25%	13.8%	14.8%	−7%
Reach 50%	7.8%	8.7%	−11%
Reach 75%	6.1%	6.1%	−1%
Finish	5.0%	4.3%	+15%

Full ad name & copy

07/29/2026_Whitelisting Earth & Owl 2_Jump Ropes LP – Copy

Ropeless jump rope tip! One bounce = one rotation ✅ #jumpropeworkout #crossrope #crossropejumpropes #rebounderworkout #minitrampolineworkout

Campaign: RSG - Acquisition - CBO - Consolidated Ads - 7DC+1DEV - RG

07/15/2026_CR_Notes-W50+_Video_Jump Ropes CP – Copy 3

Video · launched 2026-07-16

	Ad	Acct
Spend	$818
ROAS	4.99x	2.42x
CAC	$41	$70
Outbound CTR	2.23%	1.78%
AOV	$204	$168
Page to cart	29.8%	35.1%
CVR	6.15%	3.67%
Purchases	20

AudienceWomen Over 50MessageCalorie BurnHookDemographic CalloutVisualStatic To Video HybridFormatUGC videoOfferNo OfferMomentEvergreen

Outbound CTR 2.23% vs 1.78%: the opening earns the click.
CVR 6.15% vs 3.67%: the promise matches the page.

Thumbstop (3s)27.4%acct 29.9%

Reach 25%30.4%acct 14.8%

Reach 50%17.6%acct 8.7%

Finish10.2%acct 4.3%

this adaccount video average

Hook is at the account rate (27% vs 30% stop at 3 seconds). Of those who stop, 64% are still there at the midpoint (account 29%). The biggest drop is between reach 25% and reach 50%, where 42% of the remaining viewers leave. Hover a point for the exact values.

Point	This ad	Account	Delta
Thumbstop (3s)	27.4%	29.9%	−8%
Reach 25%	30.4%	14.8%	+105%
Reach 50%	17.6%	8.7%	+102%
Reach 75%	13.3%	6.1%	+118%
Finish	10.2%	4.3%	+137%

Full ad name & copy

07/15/2026_CR_Notes-W50+_Video_Jump Ropes CP – Copy 3

Headline: Rope and go

No gym required! Just a rope and your own space. Beginner sets start under $100, with 60-day money-back guarantee.

Campaign: RSG - Acquisition - CBO - Consolidated Evergreen Batches (I.A) - 7DC+1DEV - CC

Video | Kathy Airball | 06-2025 – Copy 3

Video · launched 2026-09-15

	Ad	Acct
Spend	$809
ROAS	2.97x	2.42x
CAC	$54	$70
Outbound CTR	1.27%	1.78%
AOV	$160	$168
Page to cart	40.2%	35.1%
CVR	3.11%	3.67%
Purchases	15

AudienceFitness SkepticsMessageTransformation & ResultsHookCuriosityVisualBefore and AfterFormatHybridOfferNo OfferMomentEvergreen

Page to cart 40.2% vs 35.1%.

Thumbstop (3s)2.1%acct 29.9%

Reach 25%2.1%acct 14.8%

Reach 50%1.4%acct 8.7%

Finish1.0%acct 4.3%

this adaccount video average

Hook is weak (2% vs 30% stop at 3 seconds). Of those who stop, 65% are still there at the midpoint (account 29%). The biggest drop is between reach 25% and reach 50%, where 35% of the remaining viewers leave. Hover a point for the exact values.

Point	This ad	Account	Delta
Thumbstop (3s)	2.1%	29.9%	−93%
Reach 25%	2.1%	14.8%	−86%
Reach 50%	1.4%	8.7%	−84%
Reach 75%	1.1%	6.1%	−82%
Finish	1.0%	4.3%	−77%

Full ad name & copy

Video | Kathy Airball | 06-2025 – Copy 3

Headline: Healthier Moms, Happier Families

Crossrope is the perfect way for busy moms to stay healthy. Get a heart-pumping workout that boosts your fitness and energy levels for your family.

Campaign: RSG - Acquisition - CBO - Consolidated Ads - 7DC+1DEV - RG

05/28/2026_CR_Brooke-4RW_CR_SCULPT_Brooke-4RW – Copy

Video · launched 2026-05-29

	Ad	Acct
Spend	$678
ROAS	4.52x	2.42x
CAC	$48	$70
Outbound CTR	3.16%	1.78%
AOV	$219	$168
Page to cart	58.3%	35.1%
CVR	7.78%	3.67%
Purchases	14

AudienceWomen Over 50MessageBuild Muscle & PhysiqueHookIf ThenVisualDemo, TestimonialFormatUGC videoOfferNo OfferMomentSummer

Outbound CTR 3.16% vs 1.78%: the opening earns the click.
CVR 7.78% vs 3.67%: the promise matches the page.

Thumbstop (3s)38.1%acct 29.9%

Reach 25%14.0%acct 14.8%

Reach 50%7.4%acct 8.7%

Finish3.1%acct 4.3%

this adaccount video average

Hook is strong (38% vs 30% stop at 3 seconds). Of those who stop, 19% are still there at the midpoint (account 29%). The biggest drop is between thumbstop (3s) and reach 25%, where 63% of the remaining viewers leave. Hover a point for the exact values.

Point	This ad	Account	Delta
Thumbstop (3s)	38.1%	29.9%	+28%
Reach 25%	14.0%	14.8%	−5%
Reach 50%	7.4%	8.7%	−15%
Reach 75%	5.7%	6.1%	−7%
Finish	3.1%	4.3%	−28%

Full ad name & copy

05/28/2026_CR_Brooke-4RW_CR_SCULPT_Brooke-4RW – Copy

Headline: Sculpted arms. No gym.

If you've been avoiding sleeveless tops because of your arms — this is for you. The Crossrope Sculpt System was made to tone arms at home, with no bulky equipment, no gym, and no excuses.

Campaign: RSG - Acquisition - CBO - Consolidated Ads - 7DC+1DEV - RG

07/02/2026_RLVibeLE.A_AMPVibeRL.LE_Ropeless Amp Vibe Set Le LP - Copy – Copy 3

Static · launched 2026-07-03

	Ad	Acct
Spend	$563
ROAS	3.21x	2.42x
CAC	$51	$70
Outbound CTR	1.13%	1.78%
AOV	$164	$168
Page to cart	67.0%	35.1%
CVR	5.34%	3.67%
Purchases	11

AudienceFitness EnthusiastsMessageFun & EnjoymentVisualCollageFormatLifestyle-Product Image with TextOfferNo OfferMomentEvergreen

CVR 5.34% vs 3.67%: the promise matches the page.
Page to cart 67.0% vs 35.1%.

Iteration: Hold the layout and build five versions: new headline, new imagery, same format. Keep the fun & enjoyment message.

Static ad: no retention curve.

Full ad name & copy

07/02/2026_RLVibeLE.A_AMPVibeRL.LE_Ropeless Amp Vibe Set Le LP - Copy – Copy 3

Headline: Full body cardio, zero hassle

Workout anywhere, no equipment needed - that's what our limited edition release offers: full-body cardio in whatever space you have.

Campaign: RSG - Acquisition - CBO - Consolidated Ads - 7DC+1DEV - RG

3 more winners

Ad name	Spend	Purch.	ROAS
07/29/2026_Whitelisting Earth & Owl 1_Jump Ropes LP – Copy	$534	12	3.44x
07/29/2026_Challenge Theory Transformation 1_Static_Jump Ropes LP – Copy 3	$471	11	4.19x
07/03/2026_Whitelisting_officialjumpropedudes V2_Jump Ropes CP - Copy – Copy	$416	11	5.54x

Winning combinations: audience × message

Combination	Spend	Purch.	ROAS
Cardio Enthusiasts × Full Body Workout	$2,434	38	2.68x
Offer-led, no persona tag × Price Promotion	$2,345	38	2.89x
No persona tag × Transformation & Results	$1,563	31	3.62x
Women Over 50 × Build Muscle & Physique	$1,156	19	3.56x

Creative by attribute, last 30 days

Audience	Ads	Spend	Share	Purch.	ROAS	CPA	oCTR
No persona tag	25	$11,736	33%	158	2.17x	$74	1.83%
Beginners	8	$7,100	20%	67	1.70x	$106	1.94%
Cardio Enthusiasts	5	$3,403	9%	55	2.64x	$62	2.12%
Offer-led, no persona tag	6	$3,234	9%	49	2.65x	$66	0.89%
Women Over 50	5	$2,653	7%	48	3.84x	$55	2.61%
Home Exercisers	7	$1,755	5%	23	1.94x	$76	1.93%
People With Injuries	3	$1,358	4%	16	2.33x	$85	2.29%
Fitness Enthusiasts	4	$1,046	3%	22	3.57x	$48	1.37%
Everything else (8 values)	12	$3,609	10%	63	3.01x	$57	1.69%
Account rate					2.42x	$70	1.78%

Message	Ads	Spend	Share	Purch.	ROAS	CPA	oCTR
Transformation & Results	12	$5,266	15%	82	2.75x	$64	1.71%
Weight Loss & Fat Burn	1	$4,678	13%	33	1.37x	$142	2.22%
Convenience & Portability	5	$3,565	10%	32	1.49x	$111	1.77%
Full Body Workout	6	$2,905	8%	44	2.61x	$66	1.94%
Calorie Burn	9	$2,727	8%	62	3.99x	$44	1.88%
None	5	$2,647	7%	41	2.05x	$65	2.42%
Build Muscle & Physique	7	$2,595	7%	43	3.16x	$60	1.89%
Price Promotion	3	$2,345	7%	38	2.89x	$62	0.77%
Everything else (17 values)	27	$9,166	26%	126	2.33x	$73	1.73%
Account rate					2.42x	$70	1.78%

Audience: 31 creatives ($14,970) carry no specific persona tag in Motion. Where the ad name names the persona lane we use that; the rest are shown as untagged until the tags are set.

Transformation and results is the largest funded angle, 15% of spend at 2.75x; weight loss and fat burn takes 13% at 1.37x.

Calorie burn returns 3.99x on 62 purchases and Women Over 50 3.84x on 7% of spend: both earn more budget than they get.
33% of 30-day spend has no persona tag at all, which is the tagging-at-brief-time call from last week still open.

Hook, visual, format, offer and moment tables

Hook tactic	Ads	Spend	Share	Purch.	ROAS	CPA	oCTR
Untagged	19	$6,368	18%	102	2.77x	$62	1.19%
Contrast	6	$6,011	17%	57	1.74x	$105	2.09%
Product Announcement	5	$3,263	9%	51	2.68x	$64	2.04%
FOMO	2	$3,039	8%	29	1.68x	$105	1.78%
Relatability	7	$2,882	8%	44	2.34x	$65	2.20%
Question	5	$2,110	6%	32	2.55x	$66	2.08%
Curiosity	3	$1,606	4%	26	2.93x	$62	1.58%
If Then	4	$1,447	4%	23	3.27x	$63	2.24%
Everything else (16 values)	24	$9,169	26%	137	2.51x	$67	1.93%
Account rate					2.42x	$70	1.78%

Visual format	Ads	Spend	Share	Purch.	ROAS	CPA	oCTR
Yapper	5	$5,085	14%	64	1.95x	$79	2.00%
Before and After, Screen Recording, Testimonial	1	$4,678	13%	33	1.37x	$142	2.22%
Demo, Testimonial	10	$4,521	13%	69	2.63x	$66	2.20%
Expert Explainer, Montage	3	$2,434	7%	38	2.68x	$64	1.98%
Untagged	7	$2,123	6%	25	1.92x	$85	2.08%
Before and After	4	$2,021	6%	32	2.58x	$63	1.56%
Offer-First Banner	4	$1,788	5%	33	3.30x	$54	0.68%
Montage, Split Screen	3	$1,357	4%	20	2.35x	$68	1.03%
Everything else (23 values)	38	$11,889	33%	187	2.81x	$64	1.76%
Account rate					2.42x	$70	1.78%

Format	Ads	Spend	Share	Purch.	ROAS	CPA	oCTR
UGC video	47	$26,023	73%	341	2.27x	$76	2.06%
Untagged	8	$2,618	7%	32	2.08x	$82	2.14%
Hybrid	6	$1,955	5%	34	2.90x	$57	1.49%
Text Only	2	$1,460	4%	22	2.85x	$66	0.64%
Lifestyle Image with Text	6	$1,395	4%	35	4.24x	$40	0.83%
Lifestyle-Product Image with Text	4	$1,391	4%	20	2.50x	$70	0.95%
High Production	2	$1,053	3%	17	2.56x	$62	1.05%
Account rate					2.42x	$70	1.78%

Offer	Ads	Spend	Share	Purch.	ROAS	CPA	oCTR
No Offer	47	$24,363	68%	335	2.39x	$73	1.93%
Promo	12	$6,522	18%	103	2.74x	$63	1.26%
Untagged	8	$2,618	7%	32	2.08x	$82	2.14%
Always-On Offer	8	$2,390	7%	31	2.08x	$77	1.32%
Account rate					2.42x	$70	1.78%

Moment	Ads	Spend	Share	Purch.	ROAS	CPA	oCTR
Evergreen	56	$27,584	77%	384	2.40x	$72	1.79%
Labor Day	6	$3,322	9%	52	2.68x	$64	0.99%
Untagged	8	$2,680	7%	33	1.93x	$81	2.23%
Summer	4	$1,864	5%	31	3.27x	$60	2.49%
Wedding	1	$444	1%	1	0.31x	$444	2.82%
Account rate					2.42x	$70	1.78%

Top 10 by spend: 42% of this week's Meta spend Motion, Sep 28 to Oct 4

Account rate beneath each metric is this week's Motion account average (the Fall Giveaway lead-gen campaign is left out, since its job is registrations). Green beats the account by 5% or more, red trails it. Tap any thumbnail to watch.

08/24/2026_WHITELISTING_ Jimschallenge_Jump Ropes LP

Video · launched 2026-08-24

	Ad	Acct
Spend	$1,030	11.5% of spend
ROAS	1.76x	1.76x
CAC	$114	$98
Outbound CTR	2.41%	1.84%
AOV	$202	$172
Page to cart	27.0%	27.9%
CVR	2.70%	2.59%
Purchases	9

AudienceBeginnersMessageWeight Loss & Fat BurnHookContrastVisualBefore and After, Screen Recording, TestimonialFormatUGC videoOfferNo OfferMomentEvergreen

#1 · prior week spend $863

Thumbstop (3s)33.1%acct 29.2%

Reach 25%6.2%acct 14.4%

Reach 50%2.9%acct 8.5%

Finish0.9%acct 4.1%

this adaccount video average

Hook is strong (33% vs 29% stop at 3 seconds). Of those who stop, 9% are still there at the midpoint (account 29%). The biggest drop is between thumbstop (3s) and reach 25%, where 81% of the remaining viewers leave. Hover a point for the exact values.

Point	This ad	Account	Delta
Thumbstop (3s)	33.1%	29.2%	+14%
Reach 25%	6.2%	14.4%	−57%
Reach 50%	2.9%	8.5%	−66%
Reach 75%	1.6%	6.0%	−73%
Finish	0.9%	4.1%	−79%

Full ad name & copy

08/24/2026_WHITELISTING_ Jimschallenge_Jump Ropes LP

I lost 20 lbs. over the last 100 days because I finally found a form of cardio I could stick with. I'd tried jump rope many times before, but I always quit because it was too frustrating. This time was different. Crossrope's weighted rope made it much easier to learn, the app taught me proper technique, and before long I was actually looking forward to my workouts. #Crossrope #JumpRope #Transformation #WeightLoss #FitnessJourney

Campaign: RSG - Acquisition - CBO - Whitelisting Partnership Ads - 7DC+1DEV - RG

05/18/2026_CR_JRD-Ropeless-Who They're For_CR_JRD-Ropeless-Who They're For – Copy 3

Video · launched 2026-09-15

	Ad	Acct
Spend	$759	8.4% of spend
ROAS	2.09x	1.76x
CAC	$84	$98
Outbound CTR	2.02%	1.84%
AOV	$176	$172
Page to cart	26.3%	27.9%
CVR	2.88%	2.59%
Purchases	9

AudienceNo persona tagMessageConvenience & PortabilityHookFOMOVisualYapperFormatUGC videoOfferNo OfferMomentEvergreen

#2 · prior week spend $1,286

Thumbstop (3s)30.3%acct 29.2%

Reach 25%10.7%acct 14.4%

Reach 50%6.2%acct 8.5%

Finish2.0%acct 4.1%

this adaccount video average

Hook is at the account rate (30% vs 29% stop at 3 seconds). Of those who stop, 20% are still there at the midpoint (account 29%). The biggest drop is between thumbstop (3s) and reach 25%, where 65% of the remaining viewers leave. Hover a point for the exact values.

Point	This ad	Account	Delta
Thumbstop (3s)	30.3%	29.2%	+4%
Reach 25%	10.7%	14.4%	−25%
Reach 50%	6.2%	8.5%	−28%
Reach 75%	3.4%	6.0%	−43%
Finish	2.0%	4.1%	−51%

Full ad name & copy

05/18/2026_CR_JRD-Ropeless-Who They're For_CR_JRD-Ropeless-Who They're For – Copy 3

Headline: Full body cardio, zero hassle

Workout anywhere, no equipment needed - that's what our limited edition release offers: full-body cardio in whatever space you have.

Campaign: RSG - Acquisition - CBO - Consolidated Ads - 7DC+1DEV - RG

07/29/2026_Whitelisting Earth & Owl 1_Jump Ropes LP – Copy - Copy

Video · launched 2026-07-31

	Ad	Acct
Spend	$373	4.2% of spend
ROAS	1.25x	1.76x
CAC	$93	$98
Outbound CTR	3.06%	1.84%
AOV	$116	$172
Page to cart	20.2%	27.9%
CVR	1.56%	2.59%
Purchases	4

AudienceNo persona tagMessageNoneHookRelatabilityVisualYapperFormatUGC videoOfferNo OfferMomentEvergreen

#3 · prior week spend $226

Thumbstop (3s)34.2%acct 29.2%

Reach 25%25.7%acct 14.4%

Reach 50%16.9%acct 8.5%

Finish10.6%acct 4.1%

this adaccount video average

Hook is strong (34% vs 29% stop at 3 seconds). Of those who stop, 49% are still there at the midpoint (account 29%). The biggest drop is between reach 25% and reach 50%, where 34% of the remaining viewers leave. Hover a point for the exact values.

Point	This ad	Account	Delta
Thumbstop (3s)	34.2%	29.2%	+17%
Reach 25%	25.7%	14.4%	+79%
Reach 50%	16.9%	8.5%	+98%
Reach 75%	13.6%	6.0%	+129%
Finish	10.6%	4.1%	+156%

Full ad name & copy

07/29/2026_Whitelisting Earth & Owl 1_Jump Ropes LP – Copy - Copy

Proof that changing your ropeless jump rope attachments is easier than folding in the cheese 🧀😂 Which weight are you using most often? 💪#jumpropeworkout #ropelessjumprope #crossrope #rebounderworkout #minitrampolineworkout

Campaign: RSG - Acquisition - CBO - Whitelisting Partnership Ads - 7DC+1DEV - RG

07/08/2026_CR_AMP Vibe Ropeless_Jump Ropes CP – Copy

Video · launched 2026-07-09

	Ad	Acct
Spend	$329	3.7% of spend
ROAS	1.01x	1.76x
CAC	$164	$98
Outbound CTR	2.35%	1.84%
AOV	$167	$172
Page to cart	48.9%	27.9%
CVR	2.27%	2.59%
Purchases	2

AudienceCardio EnthusiastsMessageFull Body WorkoutHookProduct AnnouncementVisualExpert Explainer, MontageFormatUGC videoOfferPromoMomentEvergreen

#4 · prior week spend $232

Thumbstop (3s)33.1%acct 29.2%

Reach 25%18.1%acct 14.4%

Reach 50%9.3%acct 8.5%

Finish4.2%acct 4.1%

this adaccount video average

Hook is strong (33% vs 29% stop at 3 seconds). Of those who stop, 28% are still there at the midpoint (account 29%). The biggest drop is between reach 25% and reach 50%, where 48% of the remaining viewers leave. Hover a point for the exact values.

Point	This ad	Account	Delta
Thumbstop (3s)	33.1%	29.2%	+13%
Reach 25%	18.1%	14.4%	+26%
Reach 50%	9.3%	8.5%	+10%
Reach 75%	6.7%	6.0%	+13%
Finish	4.2%	4.1%	+1%

Full ad name & copy

07/08/2026_CR_AMP Vibe Ropeless_Jump Ropes CP – Copy

Headline: No gym needed, just results.

Limited edition. New colorways. The workout hasn't changed — full body cardio in whatever space you have, no rope required.

Campaign: RSG - Acquisition - CBO - Consolidated Evergreen Batches (I.A) - 7DC+1DEV - CC

09/18/2026_WHITELISTING_sanfranfitness_jump-ropes LP

Video · launched 2026-09-19

	Ad	Acct
Spend	$319	3.5% of spend
ROAS	1.37x	1.76x
CAC	$159	$98
Outbound CTR	1.65%	1.84%
AOV	$218	$172
Page to cart	26.3%	27.9%
CVR	1.50%	2.59%
Purchases	2

AudienceNo persona tagMessageProgressive StrengthHookMyth BustingVisualTransformationFormatUGC videoOfferNo OfferMomentEvergreen

#5 · prior week spend $253

Thumbstop (3s)34.2%acct 29.2%

Reach 25%35.9%acct 14.4%

Reach 50%22.7%acct 8.5%

Finish14.3%acct 4.1%

this adaccount video average

Hook is strong (34% vs 29% stop at 3 seconds). Of those who stop, 66% are still there at the midpoint (account 29%). The biggest drop is between reach 25% and reach 50%, where 37% of the remaining viewers leave. Hover a point for the exact values.

Point	This ad	Account	Delta
Thumbstop (3s)	34.2%	29.2%	+17%
Reach 25%	35.9%	14.4%	+149%
Reach 50%	22.7%	8.5%	+166%
Reach 75%	17.3%	6.0%	+191%
Finish	14.3%	4.1%	+247%

Full ad name & copy

09/18/2026_WHITELISTING_sanfranfitness_jump-ropes LP

Headline: Get fitter. Feel stronger.

We started using Ropeless ropes almost a year ago & I was hooked from day one. For anyone thinking these are a waste of time that is ok but I can tell you that they must be doing something because I couldn’t have comfortably used the heavier ropes a year ago, and I definitely feel stronger.

Campaign: RSG - Acquisition - CBO - Whitelisting Partnership Ads - 7DC+1DEV - RG

05/28/2026_CR_Brooke-4RW_CR_SCULPT_Brooke-4RW

Video · launched 2026-05-29

	Ad	Acct
Spend	$215	2.4% of spend
ROAS	6.13x	1.76x
CAC	$54	$98
Outbound CTR	2.50%	1.84%
AOV	$330	$172
Page to cart	42.6%	27.9%
CVR	7.41%	2.59%
Purchases	4

AudienceWomen Over 50MessageBuild Muscle & PhysiqueHookIf ThenVisualDemo, TestimonialFormatUGC videoOfferNo OfferMomentSummer

#6 · prior week spend not live

Thumbstop (3s)36.1%acct 29.2%

Reach 25%11.9%acct 14.4%

Reach 50%5.5%acct 8.5%

Finish1.8%acct 4.1%

this adaccount video average

Hook is strong (36% vs 29% stop at 3 seconds). Of those who stop, 15% are still there at the midpoint (account 29%). The biggest drop is between thumbstop (3s) and reach 25%, where 67% of the remaining viewers leave. Hover a point for the exact values.

Point	This ad	Account	Delta
Thumbstop (3s)	36.1%	29.2%	+24%
Reach 25%	11.9%	14.4%	−17%
Reach 50%	5.5%	8.5%	−36%
Reach 75%	3.9%	6.0%	−35%
Finish	1.8%	4.1%	−56%

Full ad name & copy

05/28/2026_CR_Brooke-4RW_CR_SCULPT_Brooke-4RW

Headline: Sculpted arms. No gym.

If you've been avoiding sleeveless tops because of your arms — this is for you. The Crossrope Sculpt System was made to tone arms at home, with no bulky equipment, no gym, and no excuses.

Campaign: RSG - Acquisition - CBO - Consolidated Ads - 7DC+1DEV - RG

07/16/2026_Whitelisting_@earthandowl_Nikki/Earth and Owl Whitelisting_Jump Ropes CP - Copy

Video · launched 2026-07-31

	Ad	Acct
Spend	$210	2.3% of spend
ROAS	2.37x	1.76x
CAC	$105	$98
Outbound CTR	3.34%	1.84%
AOV	$249	$172
Page to cart	27.1%	27.9%
CVR	1.55%	2.59%
Purchases	2

AudiencePeople With InjuriesMessageTransformation & ResultsHookQuestionVisualDemo, TestimonialFormatUGC videoOfferNo OfferMomentEvergreen

#7 · prior week spend $161

Thumbstop (3s)29.6%acct 29.2%

Reach 25%8.4%acct 14.4%

Reach 50%4.3%acct 8.5%

Finish0.7%acct 4.1%

this adaccount video average

Hook is at the account rate (30% vs 29% stop at 3 seconds). Of those who stop, 14% are still there at the midpoint (account 29%). The biggest drop is between reach 50% and reach 75%, where 73% of the remaining viewers leave. Hover a point for the exact values.

Point	This ad	Account	Delta
Thumbstop (3s)	29.6%	29.2%	+2%
Reach 25%	8.4%	14.4%	−42%
Reach 50%	4.3%	8.5%	−50%
Reach 75%	1.1%	6.0%	−81%
Finish	0.7%	4.1%	−83%

Full ad name & copy

07/16/2026_Whitelisting_@earthandowl_Nikki/Earth and Owl Whitelisting_Jump Ropes CP - Copy

There are several reasons why people enjoy using a ropeless jump rope including better coordination, a little extra upper body work, and no worry about tripping over a rope. But here’s what Earth & Owl channel member, Dianne, has to say about it #jumprope #jumpropeworkout #crossrope #crossropejumpropes #rebounderworkout

Campaign: RSG - Acquisition - CBO - Whitelisting Partnership Ads - 7DC+1DEV - RG

Video | Kathy Airball | 06-2025 – Copy 3

Video · launched 2026-09-15

	Ad	Acct
Spend	$190	2.1% of spend
ROAS	3.51x	1.76x
CAC	$38	$98
Outbound CTR	1.16%	1.84%
AOV	$134	$172
Page to cart	38.2%	27.9%
CVR	4.55%	2.59%
Purchases	5

AudienceFitness SkepticsMessageTransformation & ResultsHookCuriosityVisualBefore and AfterFormatHybridOfferNo OfferMomentEvergreen

#8 · prior week spend $305

Thumbstop (3s)2.7%acct 29.2%

Reach 25%2.7%acct 14.4%

Reach 50%1.8%acct 8.5%

Finish1.3%acct 4.1%

this adaccount video average

Hook is weak (3% vs 29% stop at 3 seconds). Of those who stop, 68% are still there at the midpoint (account 29%). The biggest drop is between reach 25% and reach 50%, where 32% of the remaining viewers leave. Hover a point for the exact values.

Point	This ad	Account	Delta
Thumbstop (3s)	2.7%	29.2%	−91%
Reach 25%	2.7%	14.4%	−82%
Reach 50%	1.8%	8.5%	−79%
Reach 75%	1.5%	6.0%	−75%
Finish	1.3%	4.1%	−69%

Full ad name & copy

Video | Kathy Airball | 06-2025 – Copy 3

Headline: Healthier Moms, Happier Families

Crossrope is the perfect way for busy moms to stay healthy. Get a heart-pumping workout that boosts your fitness and energy levels for your family.

Campaign: RSG - Acquisition - CBO - Consolidated Ads - 7DC+1DEV - RG

07/02/2026_RLVibeLE.A_AMPVibeRL.LE_Ropeless Amp Vibe Set Le LP – Copy 3

Static · launched 2026-07-03

	Ad	Acct
Spend	$181	2.0% of spend
ROAS	0.00x	1.76x
CAC	n/a	$98
Outbound CTR	1.47%	1.84%
AOV	n/a	$172
Page to cart	16.0%	27.9%
CVR	0.00%	2.59%
Purchases	0

AudienceFitness EnthusiastsMessageFun & EnjoymentVisualCollageFormatLifestyle-Product Image with TextOfferNo OfferMomentEvergreen

#9 · prior week spend $82

Static ad: no retention curve.

Full ad name & copy

07/02/2026_RLVibeLE.A_AMPVibeRL.LE_Ropeless Amp Vibe Set Le LP – Copy 3

Headline: Rope and go

Feel the difference with just 1lb! Weighted ropes activate more muscles & burn calories faster. Cardio, footwork & coordination all in one intense workout!

Campaign: RSG - Acquisition - CBO - Consolidated Ads - 7DC+1DEV - RG

07/15/2026_CR_Notes-W50+_Video_Jump Ropes CP – Copy 3

Video · launched 2026-07-16

	Ad	Acct
Spend	$161	1.8% of spend
ROAS	3.83x	1.76x
CAC	$54	$98
Outbound CTR	2.08%	1.84%
AOV	$205	$172
Page to cart	37.9%	27.9%
CVR	4.55%	2.59%
Purchases	3

AudienceWomen Over 50MessageCalorie BurnHookDemographic CalloutVisualStatic To Video HybridFormatUGC videoOfferNo OfferMomentEvergreen

#10 · prior week spend $146

Thumbstop (3s)26.7%acct 29.2%

Reach 25%29.6%acct 14.4%

Reach 50%16.7%acct 8.5%

Finish9.4%acct 4.1%

this adaccount video average

Hook is at the account rate (27% vs 29% stop at 3 seconds). Of those who stop, 63% are still there at the midpoint (account 29%). The biggest drop is between reach 25% and reach 50%, where 43% of the remaining viewers leave. Hover a point for the exact values.

Point	This ad	Account	Delta
Thumbstop (3s)	26.7%	29.2%	−8%
Reach 25%	29.6%	14.4%	+106%
Reach 50%	16.7%	8.5%	+96%
Reach 75%	12.5%	6.0%	+109%
Finish	9.4%	4.1%	+127%

Full ad name & copy

07/15/2026_CR_Notes-W50+_Video_Jump Ropes CP – Copy 3

Headline: Rope and go

No gym required! Just a rope and your own space. Beginner sets start under $100, with 60-day money-back guarantee.

Campaign: RSG - Acquisition - CBO - Consolidated Evergreen Batches (I.A) - 7DC+1DEV - CC

What we do next

Make the sale windows pay for the spend. Oct 1 to 5 ran 138% of planned spend for 103% of planned revenue, CAC $80 against $74. Prime Days (Oct 6 to 7) and the Fall Fitness Sale (Oct 8 to 19) are where the plan expects the step up; if revenue does not run ahead of the daily line through them, spend comes back toward $1,290 a day.
Read Prime Days and the Fall Fitness Sale at store level, not ad-set ROAS: the Sep 22 to 24 free-shipping flash returned 2.80x on the ad set and left store revenue flat. The sale goes to a promo landing page this time.
Cap whitelisting at its current budget until it clears the account rate. It took 45% of Meta this week at 1.46x, against 2.49x and 1.73x on the internal consolidated campaigns; three offer-free weeks is now a structural read, not noise.
Let the October cohort reach seven days before reading it: 47 creatives on $894, 4 purchases. The $25 first-week floor per creative set last week was not met ($19 average across 47 launches).
Measure the Fall Giveaway on registrations and route entrants into the Oct 8 and Oct 11 Fall Fitness Sale sends; $201 spent so far.
Run the PMax US feed and asset-group pass now that Rod's team has access. Google Non-Brand ran 1.27x on $1,761; Brand stays where it is at 6.90x.
Closing creative for the cart pool, carried: page to cart ran 27.9% this week against 35.1% over 30 days, and Meta logged 991 adds to cart against 93 purchases.

Last week's calls, marked

In progressHold both consolidated evergreen campaigns at budget. Consolidated Ads 7DC+1DEV held ($2,095, 2.49x); Consolidated Evergreen Batches IA eased to $2,718 from $3,520 as whitelisting took budget.
In progressLeave the whitelisting and internal split alone one more week. The split moved instead: whitelisting $2,799 to $4,144, now 45% of Meta at 1.46x. Capped above.
LandedKeep Google Brand exactly where it is. $476 at 6.90x.
LandedDo not read the Aug 24 to 30 cohort as fatigue. It ran 17% of spend at 1.89x this week.
LandedJudge new creatives on a full seven days. Applied: this week's cohort is reported, not judged.
In progressIf the offer runs again, send it to a promo landing page and drop the 15% off. The Fall Fitness Sale (20% off, Oct 8 to 19) is built against a promo page; the give is a discount this time, not free shipping.
CarriedDepth per idea over volume. 47 ads launched this week on $894; the persona lanes with no October build are still Coordination-Anxious Starters, Schedule Fragmenters and Skill Collectors.
CarriedClosing creative for the unconverted cart pool. Not briefed. Carried above.

Calls carried from the Sep 14 to 20 edition (published Sep 23); Sep 21 to 27 was not reported.

Action items

October first-batch push. The Creative Demand Model asks for 120 creatives live in October (about 170 ad IDs), 62 by Oct 7 and 95 by Oct 14, at least six in each of the eight persona groups. 39 ad IDs launched in the first five days. The 16-asset Black Friday kit is built inside October for Nov 20.

Action	Owner	Due	The number it moves
Confirm the Prime Day offer and the Fall Fitness Sale paid start (Oct 8 or Oct 11)	Crossrope marketing; Mylene adjusts the schedule	Oct 7	Oct 6 to 19 revenue vs the daily plan
Launch the October batch to 62 live by Oct 7 and 95 by Oct 14, six per persona group	Serge (batch one); Brooke, Natassya building	Oct 14	October ads live: 39 now
Lock the 16-asset Black Friday kit brief	Max	Oct 9	Nov 20 kit readiness
PMax US and NB Shopping feed and asset-group pass	Rod and Dave	Oct 9	Google Non-Brand ROAS, 1.27x this week
Three attachment-swap demos in the Earth & Owl 1 shape (carried)	Brooke	Oct 9	Meta CAC, $98 this week
One closing or objection-handling creative for the cart pool (carried)	Brooke	Oct 9	991 adds to cart this week
Tag audience and angle at brief time	Joanie	Oct 9	33% of 30-day spend with no persona tag
Enforce the $25 first-week floor per new creative	Max	Oct 12	Readability of the October cohort

If a target slips, that is okay. We look at what shipped, keep the moment windows on schedule first, and coach the next batch closer to the number.