Rosewater Growth · Weekly report
Crossrope Weekly Report
Evergreen carried the sale at 3.30x with the sale set adding volume at 2.31x, and the thirteen sale days ran $271.3K at a $32 CAC
Creative first: sale assets against evergreen, every launch since Sep 1, winners and iterations, then the month, the sale and channels.
1 · Month in context · Shopify, Sep 1 to 8 against Aug 1 to 8 · no Statlas plan on file yet
September opened at $21.0K a day against $13.8K a day in August
Shopify for the store, Meta and Google for spend. The Statlas plan view drops in here once the September export is on file.
Store revenue · Sep 1 to 8
$168.4K
▲ 74%$97.0K Aug 1 to 8
Orders
1,199
▲ 65%727 Aug 1 to 8
AOV
$140
▲ 5%$133 Aug 1 to 8
New customer revenue
$116.1K
▲ 87%705 first orders · 69% of revenue
Returning revenue
$52.3K
▲ 49%494 repeat orders
Paid spend · Meta + Google
$22.7K
▲ 70%$13.4K Aug 1 to 8
MER
7.40x
▲ 2%7.25x Aug 1 to 8
aMER
5.10x
▲ 10%4.64x Aug 1 to 8
New customer CAC
$32
▼ 9%$36 Aug 1 to 8
The first eight days of September ran 74% ahead of the first eight of August. Shopify $168.4K on 1,199 orders Sep 1 to 8 vs $97.0K on 727 orders Aug 1 to 8; the sale carried it, and the sale campaigns closed after Sep 8.
How the month is being built: daily store revenue, Aug 1 to Sep 8
Shopify · sale window shadedNew customer revenueReturning revenueSale window
August, full month
$429.3K
3,277 orders · $13.8K a day
September, Sep 1 to 8
$168.4K
1,199 orders · $21.0K a day, sale days
Sep 8, last sale day
$26.8K
180 orders · Sale Ending campaign closed after this day
The Labor Day sale in Shopify: Thu Aug 27 to Tue Sep 8
Shopify orders · Meta and Google spend · vs the thirteen days beforeThirteen sale days: $271.3K on 1,918 orders, 59% ahead of the thirteen days before, at a $32 new customer CAC.
Sale revenue · Shopify
$271.3K
▲ 59%vs $170.9K the 13 days before
Orders
1,918
▲ 48%1,112 new · 806 returning
AOV
$141
▲ 7%$132 before the sale
New customer revenue
$184.7K
▲ 66%68% of sale revenue
Returning revenue
$86.6K
▲ 45%32% of sale revenue
Paid spend · Meta + Google
$36.0K
▲ 34%Meta $28.6K · Google $7,409
MER
7.54x
▲ 19%6.34x before the sale
aMER
5.13x
▲ 24%4.13x before the sale
New customer CAC
$32
▼ 18%$40 before the sale
New customers led the sale and the cost to win them fell. 1,112 new orders and 806 returning; $271.3K vs $170.9K the thirteen days before on $36.0K of paid spend vs $26.9K; MER 7.54x vs 6.34x, aMER 5.13x vs 4.13x, CAC $32 vs $40, AOV $141 vs $132.
Day by day through the sale and the days after
Shopify · Meta pixel · Google Ads| Day | Store revenue | Orders | New | Returning | Paid spend | MER | aMER | Meta ROAS |
|---|---|---|---|---|---|---|---|---|
| Aug 27 | $20,859 | 156 | $14,962 | $5,897 | $2,282 | 9.14x | 6.56x | 3.04x |
| Aug 28 | $25,482 | 168 | $15,127 | $10,356 | $2,584 | 9.86x | 5.85x | 3.31x |
| Aug 29 | $21,006 | 130 | $14,156 | $6,850 | $2,558 | 8.21x | 5.53x | 3.94x |
| Aug 30 | $20,202 | 139 | $13,953 | $6,250 | $3,172 | 6.37x | 4.40x | 1.81x |
| Aug 31 | $15,360 | 126 | $10,368 | $4,993 | $2,654 | 5.79x | 3.91x | 2.35x |
| Sep 1 | $15,589 | 113 | $9,367 | $6,222 | $2,664 | 5.85x | 3.52x | 1.98x |
| Sep 2 | $14,147 | 125 | $10,398 | $3,749 | $2,392 | 5.91x | 4.35x | 2.07x |
| Sep 3 | $15,079 | 121 | $10,334 | $4,746 | $2,314 | 6.52x | 4.47x | 2.68x |
| Sep 4 | $16,820 | 138 | $11,828 | $4,992 | $3,115 | 5.40x | 3.80x | 2.15x |
| Sep 5 | $20,477 | 136 | $13,521 | $6,956 | $2,637 | 7.77x | 5.13x | 2.24x |
| Sep 6 | $27,796 | 170 | $19,549 | $8,247 | $3,321 | 8.37x | 5.89x | 3.04x |
| Sep 7 | $31,651 | 216 | $22,833 | $8,818 | $3,260 | 9.71x | 7.01x | 4.09x |
| Sep 8 | $26,824 | 180 | $18,292 | $8,532 | $3,044 | 8.81x | 6.01x | 2.93x |
| Sale total Thu Aug 27 to Tue Sep 8 | $271,294 | 1,918 | $184,687 | $86,607 | $35,996 | 7.54x | 5.13x | 2.75x |
Tints vs the sale window average. Complete days; pulled Sep 9.
New customer revenueReturning revenueSale window
The sale opened strong, dipped midweek, and finished on Labor Day and the Sale Ending day. Aug 27 to 29 ran $20.9K to $25.5K a day, Aug 31 to Sep 4 $14.1K to $16.8K, then Sep 5 to 8 climbed $20.5K, $27.8K, $31.7K and $26.8K.
2 · Sale creative vs evergreen creative · Motion, Meta pixel · Aug 20 to Sep 8
Evergreen carried the sale: 3.30x on 67% of spend, with the sale set adding volume at 2.31x
Windows from Motion: the seven days before the sale and the thirteen sale days (Aug 27 to the Sale Ending close on Sep 8). Sale assets = creative in the Labor Day and Sale Ending campaigns, plus creator posts tagged Labor Day in Motion; everything else is evergreen. Meta pixel throughout.
Sale assets · Aug 27 to Sep 8
14 creatives
$8,533 · 30% of spend · 9 video, 5 static
Sale assets ROAS
2.31x
account 3.04x · 122 purchases at $70
Evergreen ROAS, Aug 27 to Sep 8
3.30x
account 3.04x · 368 purchases at $52 on $19.2K
Evergreen before → sale
2.4x → 3.3x
CVR 2.8% → 4.7% · cost per purchase $79 → $52
Sale assets converted ahead of evergreen, and evergreen lifted with the offer on site. Sale assets converted 5.5% of landing visits at $161 AOV against 4.7% and $172 for evergreen in the same days, both landing on the sale site; evergreen CVR was 2.8% before the sale.
Sale assets vs evergreen assets, Aug 27 to Sep 8
Motion · Meta pixel · tints vs the account rate over the window| Metric | Sale assets | Evergreen assets | Account |
|---|---|---|---|
| Creatives | 14 | 61 | 321 |
| Spend | $8,533 | $19,152 | $28,574 |
| Share of spend | 30% | 67% | 100% |
| Purchases | 122 | 368 | 512 |
| ROAS | 2.31x | 3.30x | 3.04x |
| Cost per purchase | $70 | $52 | $56 |
| Outbound CTR | 1.1% | 1.8% | 1.6% |
| CVR (purchases / LPV) | 5.5% | 4.7% | 5.0% |
| AOV | $161 | $172 | $170 |
| Thumbstop (video) | 23.9% | 29.7% | 28.4% |
Spend mix and ROAS across the windows
share of account spend per window · MotionBefore the sale Aug 20 to 26Evergreen 92% at 2.39x
Sale window Aug 27 to Sep 8Sale 30% at 2.31x · Evergreen 67% at 3.30x
Sale assetsEvergreen assets
| Window | Segment | Creatives | Spend | Share | Purch. | ROAS | Cost / purch. | CTR | CVR | AOV |
|---|---|---|---|---|---|---|---|---|---|---|
| Before the sale Aug 20 to 26 | Evergreen assets | 50 | $8,998 | 92% | 114 | 2.39x | $79 | 2.0% | 2.8% | $188 |
| Before the sale | Account | 243 | $9,786 | 100% | 124 | 2.34x | $79 | 2.0% | 2.9% | $185 |
| Sale window Aug 27 to Sep 8 | Sale assets | 14 | $8,533 | 30% | 122 | 2.31x | $70 | 1.1% | 5.5% | $161 |
| Sale window Aug 27 to Sep 8 | Evergreen assets | 61 | $19,152 | 67% | 368 | 3.30x | $52 | 1.8% | 4.7% | $172 |
| Sale window | Account | 321 | $28,574 | 100% | 512 | 3.04x | $56 | 1.6% | 5.0% | $170 |
Tints vs the account rate in the same window. all days complete.
Evergreen lifted with the sale. Evergreen ROAS went 2.39x before and 3.30x during on CVR 2.8% and 4.7%; the account ran 3.04x over the sale window.
The same evergreen creatives before and during
largest evergreen spenders in the sale window · Motion · ROAS and purchases per window| Evergreen creative | Message | Spend before | ROAS | Purch. | Spend sale | ROAS | Purch. |
|---|---|---|---|---|---|---|---|
| WHITELISTING_ Jimschallenge_Jump Ropes LPvideo | Weight Loss & Fat Burn | $588 | 1.27x | 5 | $3,106 | 2.09x | 34 |
| AMP Vibe LE - Unboxing ADvideo | Full Body Workout | $739 | 2.61x | 9 | $1,499 | 2.39x | 24 |
| CR_JRD-Ropeless-Who They're Forvideo | Convenience & Portability | $528 | 1.57x | 4 | $1,269 | 2.47x | 16 |
| CR_Brooke-4RWvideo | Build Muscle & Physique | $367 | 2.15x | 5 | $1,267 | 2.01x | 15 |
| Whitelisting Earth & Owl 2_Jump Ropes LPvideo | Ease & Accessibility | $258 | 1.71x | 3 | $1,011 | 3.82x | 27 |
| Whitelisting Earth & Owl 1_Jump Ropes LP – Copy - Copyvideo | None | $548 | 2.57x | 7 | $697 | 2.57x | 8 |
| Nicole_Home-Workoutvideo | Calorie Burn | $450 | 4.09x | 7 | $669 | 1.96x | 9 |
| Whitelisting_@earthandowl_Nikki/Earth and Owl Whitelisting_Jump Ropes CPvideo | Transformation & Results | $117 | 5.92x | 4 | $604 | 4.91x | 15 |
| Whitelisting_officialjumpropedudes V2_Jump Ropes CP - Copyvideo | Transformation & Results | $94 | 4.14x | 1 | $502 | 8.03x | 21 |
| JRD-SlowvsQuickJumpvideo | Calorie Burn | $217 | 0.17x | 2 | $462 | 5.34x | 17 |
| RLVibeLE.A_AMPVibeRL.LE_Ropeless Amp Vibe Set Le LP - Copyimage | Fun & Enjoyment | $240 | 2.72x | 3 | $444 | 5.44x | 14 |
| Whitelisting Earth & Owl 1_Jump Ropes LP – Copyvideo | None | $103 | 1.43x | 1 | $408 | 2.57x | 7 |
| Whitelisting_@earthandowl_Nikki/Earth and Owl Whitelisting_Jump Ropes CP - Copyvideo | Transformation & Results | $501 | 2.14x | 6 | $372 | 3.35x | 9 |
| Challenge Theory Transformation 1_Static_Jump Ropes LPimage | Transformation & Results | – | – | – | $358 | 5.93x | 12 |
Tints vs the account rate of each window. Dash = did not spend in that window.
Inside the sale set: what separated the winners
sale creatives only · Aug 27 to Sep 8 · tints vs the sale-set rateOffer
tints vs the sale set rate| Offer | Creatives | Spend | Share | Purch. | ROAS | Cost / purch. | CTR | CVR |
|---|---|---|---|---|---|---|---|---|
| Promo | 12 | $8,052 | 94% | 116 | 2.35x | $69 | 1.0% | 5.6% |
| Always-On Offer | 2 | $481 | 6% | 6 | 1.64x | $80 | 1.8% | 4.5% |
Format
tints vs the sale set rate| Format | Creatives | Spend | Share | Purch. | ROAS | Cost / purch. | CTR | CVR |
|---|---|---|---|---|---|---|---|---|
| Text Only | 4 | $3,218 | 38% | 46 | 2.26x | $70 | 0.7% | 6.7% |
| UGC Mashup | 1 | $2,354 | 28% | 36 | 2.23x | $65 | 1.5% | 4.4% |
| High Production | 4 | $1,674 | 20% | 27 | 2.93x | $62 | 1.0% | 7.3% |
| UGC | 3 | $743 | 9% | 9 | 1.97x | $83 | 1.7% | 4.1% |
| Hybrid | 1 | $391 | 5% | 4 | 2.06x | $98 | 1.1% | 4.5% |
| Lifestyle Image with Text | 1 | $152 | 2% | 0 | – | – | 0.9% | 0.0% |
Audience
tints vs the sale set rate| Audience | Creatives | Spend | Share | Purch. | ROAS | Cost / purch. | CTR | CVR |
|---|---|---|---|---|---|---|---|---|
| Broad | 11 | $5,697 | 67% | 80 | 2.40x | $71 | 0.9% | 6.3% |
| Cardio Enthusiasts | 1 | $2,354 | 28% | 36 | 2.23x | $65 | 1.5% | 4.4% |
| Home Exercisers | 2 | $481 | 6% | 6 | 1.64x | $80 | 1.8% | 4.5% |
Message
tints vs the sale set rate| Message | Creatives | Spend | Share | Purch. | ROAS | Cost / purch. | CTR | CVR |
|---|---|---|---|---|---|---|---|---|
| Price Promotion | 9 | $5,044 | 59% | 73 | 2.42x | $69 | 0.8% | 6.7% |
| Transformation & Results | 1 | $2,354 | 28% | 36 | 2.23x | $65 | 1.5% | 4.4% |
| Calorie Burn | 1 | $391 | 5% | 4 | 2.06x | $98 | 1.1% | 4.5% |
| Full Body Workout | 1 | $342 | 4% | 4 | 1.25x | $85 | 2.0% | 4.2% |
| Style and Performance | 1 | $262 | 3% | 3 | 2.57x | $87 | 1.6% | 3.4% |
| Convenience & Portability | 1 | $139 | 2% | 2 | 2.60x | $70 | 1.4% | 5.1% |
Hook tactic
tints vs the sale set rate| Hook tactic | Creatives | Spend | Share | Purch. | ROAS | Cost / purch. | CTR | CVR |
|---|---|---|---|---|---|---|---|---|
| Question | 1 | $2,354 | 28% | 36 | 2.23x | $65 | 1.5% | 4.4% |
| Urgency | 3 | $1,397 | 16% | 22 | 2.76x | $63 | 1.1% | 7.2% |
| Relatability | 2 | $481 | 6% | 6 | 1.64x | $80 | 1.8% | 4.5% |
| Confession | 1 | $391 | 5% | 4 | 2.06x | $98 | 1.1% | 4.5% |
| Offer Only | 1 | $277 | 3% | 5 | 3.78x | $55 | 0.9% | 8.1% |
| Storytelling | 1 | $262 | 3% | 3 | 2.57x | $87 | 1.6% | 3.4% |
Visual format
tints vs the sale set rate| Visual format | Creatives | Spend | Share | Purch. | ROAS | Cost / purch. | CTR | CVR |
|---|---|---|---|---|---|---|---|---|
| Offer-First Banner | 5 | $3,370 | 39% | 46 | 2.16x | $73 | 0.8% | 6.4% |
| Demo | 3 | $2,958 | 35% | 43 | 2.15x | $69 | 1.5% | 4.3% |
| Montage | 2 | $1,359 | 16% | 21 | 2.74x | $65 | 1.1% | 7.1% |
| VSL | 1 | $391 | 5% | 4 | 2.06x | $98 | 1.1% | 4.5% |
| Split Screen | 2 | $315 | 4% | 6 | 3.71x | $53 | 1.0% | 8.2% |
| How To | 1 | $139 | 2% | 2 | 2.60x | $70 | 1.4% | 5.1% |
High Production out-earned the larger Text Only line. High Production ran 2.93x on $1,674 and 27 purchases (CVR 7.3%); Text Only ran 2.26x on $3,218 and 46. Best funded hook: Urgency at 2.76x on $1,397 and 22 purchases.
Every sale creative, ranked by spend (14)
Aug 27 to Sep 8 · Motion · Meta pixel · tints vs the account rate · click a thumbnail to play
1CR_Earth&Owl_LaborDay
Spend
$2,354
8.2% of spend
ROAS
2.23x
acct 3.04x
Cost / purch.
$65
acct $56
Outbound CTR
1.5%
acct 1.6%
CVR
4.4%
acct 5.0%
Thumbstop
24.0%
acct 28.4%
Retention · 24% thumbstopholds 2% to 50% acct 20%
36 purch. · Aug 27
UGC Mashup · Demo · Labor Day · Promo · launched Aug 27
CR_Earth&Owl_LaborDay
Retention · % of 3 second viewers still watching · coral this creative, dashed account
Why it is performing this way
- Thumbstop 24.0% vs 28.4% account: the hook loses viewers early.
- Outbound CTR 1.5% vs 1.6%: in line with the account.
- CVR 4.4% vs 5.0% account, AOV $146 vs $170: converts at the account rate.
Suggested iteration
Re-cut the first three seconds on the same body: new opening line and visual, keep the proof section.
Question hook, Transformation & Results message
08/27/2026_CR_Earth&Owl_LaborDay_Video_HP
No primary text on this ad.
Campaign: RSG - Acquisition - CBO - Labor Day - RG · 1 ad(s)
No primary text on this ad.
Campaign: RSG - Acquisition - CBO - Labor Day - RG · 1 ad(s)
2BackToFitAd3_11080x1350.jpg_105
Spend
$1,494
5.2% of spend
ROAS
2.35x
acct 3.04x
Cost / purch.
$79
acct $56
Outbound CTR
0.7%
acct 1.6%
CVR
7.2%
acct 5.0%
AOV
$185
acct $170
19 purch. · Sep 4
Text Only · Offer-First Banner · Labor Day · Promo · launched Sep 4
BackToFitAd3_11080x1350.jpg_105
Why it is performing this way
- Outbound CTR 0.7% vs 1.6%: fewer clicks per impression than the account.
- CVR 7.2% vs 5.0% account, AOV $185 vs $170: converts the visit above the account rate.
Suggested iteration
The page converts; the ad does not earn enough clicks. Two new hook variants and a text overlay on the same asset.
Price Promotion message
09/02/2026_Labor Day - Sale Ending_BackToFitAd3_11080x1350_Image_HP
No primary text on this ad.
Campaign: RSG - Acquisition - CBO - Labor Day - Sale Ending - RG · 1 ad(s)
No primary text on this ad.
Campaign: RSG - Acquisition - CBO - Labor Day - Sale Ending - RG · 1 ad(s)
3BackToFitAd2_11080x1350.jpg_105
Spend
$1,293
4.5% of spend
ROAS
1.95x
acct 3.04x
Cost / purch.
$65
acct $56
Outbound CTR
0.8%
acct 1.6%
CVR
5.8%
acct 5.0%
AOV
$126
acct $170
20 purch. · Aug 27
Text Only · Offer-First Banner · Labor Day · Promo · launched Aug 27
BackToFitAd2_11080x1350.jpg_105
Why it is performing this way
- Outbound CTR 0.8% vs 1.6%: fewer clicks per impression than the account.
- CVR 5.8% vs 5.0% account, AOV $126 vs $170: converts the visit above the account rate.
Suggested iteration
The page converts; the ad does not earn enough clicks. Two new hook variants and a text overlay on the same asset.
Price Promotion message
08/25/2026_Labor Day_BackToFitAd2_11080x1350_Image_HP
No primary text on this ad.
Campaign: RSG - Acquisition - CBO - Labor Day - RG · 1 ad(s)
No primary text on this ad.
Campaign: RSG - Acquisition - CBO - Labor Day - RG · 1 ad(s)
4LaborDaySaleEnding
Spend
$980
3.4% of spend
ROAS
2.79x
acct 3.04x
Cost / purch.
$61
acct $56
Outbound CTR
1.0%
acct 1.6%
CVR
7.8%
acct 5.0%
Thumbstop
19.5%
acct 28.4%
Retention · 19% thumbstopholds 24% to 50% acct 20%
16 purch. · Sep 4
High Production · Montage · Labor Day · Promo · launched Sep 4
LaborDaySaleEnding
Retention · % of 3 second viewers still watching · coral this creative, dashed account
Why it is performing this way
- Thumbstop 19.5% vs 28.4% account: the hook loses viewers early.
- Outbound CTR 1.0% vs 1.6%: fewer clicks per impression than the account.
- CVR 7.8% vs 5.0% account, AOV $171 vs $170: converts the visit above the account rate.
Suggested iteration
Re-cut the first three seconds on the same body: new opening line and visual, keep the proof section.
Urgency hook, Price Promotion message
09/02/2026_Labor Day - Sale Ending_LaborDaySaleEnding_Video_HP
No primary text on this ad.
Campaign: RSG - Acquisition - CBO - Labor Day - Sale Ending - RG · 1 ad(s)
No primary text on this ad.
Campaign: RSG - Acquisition - CBO - Labor Day - Sale Ending - RG · 1 ad(s)
5CR_DaveFounder_LaborDay
Spend
$391
1.4% of spend
ROAS
2.06x
acct 3.04x
Cost / purch.
$98
acct $56
Outbound CTR
1.1%
acct 1.6%
CVR
4.5%
acct 5.0%
Thumbstop
29.6%
acct 28.4%
Retention · 30% thumbstopholds 6% to 50% acct 20%
4 purch. · Aug 27
Hybrid · VSL · Labor Day · Promo · launched Aug 27
CR_DaveFounder_LaborDay
Retention · % of 3 second viewers still watching · coral this creative, dashed account
Why it is performing this way
- Thumbstop 29.6% vs 28.4% account: the hook is average.
- Outbound CTR 1.1% vs 1.6%: fewer clicks per impression than the account.
- CVR 4.5% vs 5.0% account, AOV $202 vs $170: converts at the account rate.
Suggested iteration
Too few purchases to iterate on; let it reach 15 to 20 purchases before spending creative time on it.
Confession hook, Calorie Burn message
08/27/2026_CR_DaveFounder_LaborDay_Video_HP
No primary text on this ad.
Campaign: RSG - Acquisition - CBO - Labor Day - RG · 1 ad(s)
No primary text on this ad.
Campaign: RSG - Acquisition - CBO - Labor Day - RG · 1 ad(s)
6LaborDaySale4_1920x1080
Spend
$379
1.3% of spend
ROAS
2.63x
acct 3.04x
Cost / purch.
$76
acct $56
Outbound CTR
1.1%
acct 1.6%
CVR
5.6%
acct 5.0%
Thumbstop
25.9%
acct 28.4%
Retention · 26% thumbstopholds 19% to 50% acct 20%
5 purch. · Aug 27
High Production · Montage · Labor Day · Promo · launched Aug 27
LaborDaySale4_1920x1080
Retention · % of 3 second viewers still watching · coral this creative, dashed account
Why it is performing this way
- Thumbstop 25.9% vs 28.4% account: the hook is average.
- Outbound CTR 1.1% vs 1.6%: fewer clicks per impression than the account.
- CVR 5.6% vs 5.0% account, AOV $199 vs $170: converts at the account rate.
Suggested iteration
The page converts; the ad does not earn enough clicks. Two new hook variants and a text overlay on the same asset.
Urgency hook, Price Promotion message
08/25/2026_Labor Day_LaborDaySale4_1920x1080_Video_HP
No primary text on this ad.
Campaign: RSG - Acquisition - CBO - Labor Day - RG · 1 ad(s)
No primary text on this ad.
Campaign: RSG - Acquisition - CBO - Labor Day - RG · 1 ad(s)
7CR_Nicole-Home_LaborDay
Spend
$342
1.2% of spend
ROAS
1.25x
acct 3.04x
Cost / purch.
$85
acct $56
Outbound CTR
2.0%
acct 1.6%
CVR
4.2%
acct 5.0%
Thumbstop
26.5%
acct 28.4%
Retention · 26% thumbstopholds 18% to 50% acct 20%
4 purch. · Aug 27
UGC · Demo · Evergreen · Always-On Offer · launched Aug 27
CR_Nicole-Home_LaborDay
Retention · % of 3 second viewers still watching · coral this creative, dashed account
Why it is performing this way
- Thumbstop 26.5% vs 28.4% account: the hook is average.
- Outbound CTR 2.0% vs 1.6%: earns the click well.
- CVR 4.2% vs 5.0% account, AOV $107 vs $170: the landing visit converts below the account rate.
Suggested iteration
Clicks arrive but do not convert: match the landing page to the promise in the ad, or test the offer shown in the first frame.
Relatability hook, Full Body Workout message
08/27/2026_CR_Nicole-Home_LaborDay_Video_HP
No primary text on this ad.
Campaign: RSG - Acquisition - CBO - Labor Day - RG · 1 ad(s)
No primary text on this ad.
Campaign: RSG - Acquisition - CBO - Labor Day - RG · 1 ad(s)
8BackToFitAd3_1920x1080.jpg_105
Spend
$282
1.0% of spend
ROAS
3.43x
acct 3.04x
Cost / purch.
$56
acct $56
Outbound CTR
0.6%
acct 1.6%
CVR
13.2%
acct 5.0%
AOV
$194
acct $170
5 purch. · Sep 4
Text Only · Offer-First Banner · Labor Day · Promo · launched Sep 4
BackToFitAd3_1920x1080.jpg_105
Why it is performing this way
- Outbound CTR 0.6% vs 1.6%: fewer clicks per impression than the account.
- CVR 13.2% vs 5.0% account, AOV $194 vs $170: converts the visit above the account rate.
Suggested iteration
The page converts; the ad does not earn enough clicks. Two new hook variants and a text overlay on the same asset.
Price Promotion message
09/02/2026_Labor Day - Sale Ending_BackToFitAd3_1920x1080_Image_HP
No primary text on this ad.
Campaign: RSG - Acquisition - CBO - Labor Day - Sale Ending - RG · 1 ad(s)
No primary text on this ad.
Campaign: RSG - Acquisition - CBO - Labor Day - Sale Ending - RG · 1 ad(s)
9LaborDaySale3_1920x1080
Spend
$277
1.0% of spend
ROAS
3.78x
acct 3.04x
Cost / purch.
$55
acct $56
Outbound CTR
0.9%
acct 1.6%
CVR
8.1%
acct 5.0%
Thumbstop
18.0%
acct 28.4%
Retention · 18% thumbstopholds 22% to 50% acct 20%
5 purch. · Aug 27
High Production · Split Screen · Labor Day · Promo · launched Aug 27
LaborDaySale3_1920x1080
Retention · % of 3 second viewers still watching · coral this creative, dashed account
Why it is performing this way
- Thumbstop 18.0% vs 28.4% account: the hook loses viewers early.
- Outbound CTR 0.9% vs 1.6%: fewer clicks per impression than the account.
- CVR 8.1% vs 5.0% account, AOV $210 vs $170: converts the visit above the account rate.
Suggested iteration
Re-cut the first three seconds on the same body: new opening line and visual, keep the proof section.
Offer Only hook, Price Promotion message
08/25/2026_Labor Day_LaborDaySale3_1920x1080_Video_HP
No primary text on this ad.
Campaign: RSG - Acquisition - CBO - Labor Day - RG · 1 ad(s)
No primary text on this ad.
Campaign: RSG - Acquisition - CBO - Labor Day - RG · 1 ad(s)
10WHITELISTING_ stealthysnorlax_Video_Jump Ropes LP
Spend
$262
0.9% of spend
ROAS
2.57x
acct 3.04x
Cost / purch.
$87
acct $56
Outbound CTR
1.6%
acct 1.6%
CVR
3.4%
acct 5.0%
Thumbstop
27.8%
acct 28.4%
Retention · 28% thumbstopholds 6% to 50% acct 20%
3 purch. · Sep 2
UGC · Demo · Labor Day · Promo · launched Sep 2
WHITELISTING_ stealthysnorlax_Video_Jump Ropes LP
Retention · % of 3 second viewers still watching · coral this creative, dashed account
Why it is performing this way
- Thumbstop 27.8% vs 28.4% account: the hook is average.
- Outbound CTR 1.6% vs 1.6%: in line with the account.
- CVR 3.4% vs 5.0% account, AOV $225 vs $170: the landing visit converts below the account rate.
Suggested iteration
Clicks arrive but do not convert: match the landing page to the promise in the ad, or test the offer shown in the first frame.
Storytelling hook, Style and Performance message
09/02/2026_WHITELISTING_ stealthysnorlax_Video_Jump Ropes LP
No primary text on this ad.
Campaign: RSG - Acquisition - CBO - Whitelisting Partnership Ads - 7DC+1DEV - RG · 1 ad(s)
No primary text on this ad.
Campaign: RSG - Acquisition - CBO - Whitelisting Partnership Ads - 7DC+1DEV - RG · 1 ad(s)
11Labor Day_BackToFitAd1_1080x1350_Image_HP
Spend
$152
0.5% of spend
ROAS
–
acct 3.04x
Cost / purch.
–
acct $56
Outbound CTR
0.9%
acct 1.6%
CVR
0.0%
acct 5.0%
AOV
$0
acct $170
0 purch. · Aug 27
Lifestyle Image with Text · Offer-First Banner · Labor Day · Promo · launched Aug 27
Labor Day_BackToFitAd1_1080x1350_Image_HP
Why it is performing this way
- Outbound CTR 0.9% vs 1.6%: fewer clicks per impression than the account.
- CVR 0.0% vs 5.0% account, AOV $0 vs $170: the landing visit converts below the account rate.
Suggested iteration
Too few purchases to iterate on; let it reach 15 to 20 purchases before spending creative time on it.
Opens with: “Save 20% during our Labor Day Sale. Forget long commutes and bulky equipment. Crossrope makes it easier to stay consistent with quick, effec…”
08/25/2026_Labor Day_BackToFitAd1_1080x1350_Image_HP
Save 20% during our Labor Day Sale. Forget long commutes and bulky equipment. Crossrope makes it easier to stay consistent with quick, effective workouts at home.
Headline: Fitness That Fits Your Life.
Campaign: RSG - Acquisition - CBO - Labor Day - RG · 1 ad(s)
Save 20% during our Labor Day Sale. Forget long commutes and bulky equipment. Crossrope makes it easier to stay consistent with quick, effective workouts at home.
Headline: Fitness That Fits Your Life.
Campaign: RSG - Acquisition - CBO - Labor Day - RG · 1 ad(s)
12BackToFitAd2_1920x1080.jpg_105
Spend
$149
0.5% of spend
ROAS
1.93x
acct 3.04x
Cost / purch.
$74
acct $56
Outbound CTR
1.0%
acct 1.6%
CVR
5.7%
acct 5.0%
AOV
$144
acct $170
2 purch. · Aug 27
Text Only · Offer-First Banner · Labor Day · Promo · launched Aug 27
BackToFitAd2_1920x1080.jpg_105
Why it is performing this way
- Outbound CTR 1.0% vs 1.6%: fewer clicks per impression than the account.
- CVR 5.7% vs 5.0% account, AOV $144 vs $170: converts at the account rate.
Suggested iteration
The page converts; the ad does not earn enough clicks. Two new hook variants and a text overlay on the same asset.
Price Promotion message
08/25/2026_Labor Day_BackToFitAd2_1920x1080_Image_HP
No primary text on this ad.
Campaign: RSG - Acquisition - CBO - Labor Day - RG · 1 ad(s)
No primary text on this ad.
Campaign: RSG - Acquisition - CBO - Labor Day - RG · 1 ad(s)
13CR_Phoenix-LaborDay
Spend
$139
0.5% of spend
ROAS
2.60x
acct 3.04x
Cost / purch.
$70
acct $56
Outbound CTR
1.4%
acct 1.6%
CVR
5.1%
acct 5.0%
Thumbstop
35.4%
acct 28.4%
Retention · 35% thumbstopholds 26% to 50% acct 20%
2 purch. · Aug 27
UGC · How To · Evergreen · Always-On Offer · launched Aug 27
CR_Phoenix-LaborDay
Retention · % of 3 second viewers still watching · coral this creative, dashed account
Why it is performing this way
- Thumbstop 35.4% vs 28.4% account: the hook holds.
- Outbound CTR 1.4% vs 1.6%: in line with the account.
- CVR 5.1% vs 5.0% account, AOV $181 vs $170: converts at the account rate.
Suggested iteration
Too few purchases to iterate on; let it reach 15 to 20 purchases before spending creative time on it.
Relatability hook, Convenience & Portability message
08/27/2026_CR_Phoenix-LaborDay_Video_HP
No primary text on this ad.
Campaign: RSG - Acquisition - CBO - Labor Day - RG · 1 ad(s)
No primary text on this ad.
Campaign: RSG - Acquisition - CBO - Labor Day - RG · 1 ad(s)
14LaborDaySale1_1920x1080
Spend
$38
0.1% of spend
ROAS
3.20x
acct 3.04x
Cost / purch.
$38
acct $56
Outbound CTR
1.3%
acct 1.6%
CVR
9.1%
acct 5.0%
Thumbstop
22.0%
acct 28.4%
Retention · 22% thumbstopholds 15% to 50% acct 20%
1 purch. · Aug 27
High Production · Split Screen · Labor Day · Promo · launched Aug 27
LaborDaySale1_1920x1080
Retention · % of 3 second viewers still watching · coral this creative, dashed account
Why it is performing this way
- Thumbstop 22.0% vs 28.4% account: the hook loses viewers early.
- Outbound CTR 1.3% vs 1.6%: fewer clicks per impression than the account.
- CVR 9.1% vs 5.0% account, AOV $121 vs $170: converts the visit above the account rate.
Suggested iteration
Re-cut the first three seconds on the same body: new opening line and visual, keep the proof section.
Urgency hook, Price Promotion message
08/25/2026_Labor Day_LaborDaySale1_1920x1080_Video_HP
No primary text on this ad.
Campaign: RSG - Acquisition - CBO - Labor Day - RG · 1 ad(s)
No primary text on this ad.
Campaign: RSG - Acquisition - CBO - Labor Day - RG · 1 ad(s)
3 · Launches since Sep 1, life to date · Motion, Meta pixel · Sep 1 to 8
6 launches since Sep 1 took 9% of spend: 4 sale assets at 2.61x did most of it, 2 evergreen launches at 2.42x are still small
Every creative with a Motion launch date on or after Sep 1, measured over its life within Sep 1 to 8 (all days complete). Sale moment first, then evergreen. Tints vs the account rate over the same span.
Launched since Sep 1
6 creatives
$3,313 · 9% of account spend · 46 purchases
Sale moment launches
4 creatives
$3,018 at 2.61x · 43 purchases at $70
Evergreen launches
2 creatives
$294 at 2.42x · 3 purchases at $98
Account, same span
2.86x
$38.4K spend · $60 per purchase · CVR 4.3%
Launches by campaign
life to date · Motion campaign name · tints vs account| Campaign | Launches | Spend | Share of launches | Purch. | ROAS | Cost / purch. | CTR | CVR | Thumbstop |
|---|---|---|---|---|---|---|---|---|---|
| Acquisition - CBO - Labor Day - Sale Ending - RGsale | 3 | $2,756 | 83% | 40 | 2.62x | $69 | 0.8% | 7.9% | 19.5% |
| Acquisition - CBO - Whitelisting Partnership Ads - 7DC+1DEV - RG | 3 | $557 | 17% | 6 | 2.49x | $93 | 2.1% | 2.2% | 27.0% |
The sale got the launches; evergreen did not. 4 sale assets took $3,018 and 43 purchases; the 2 evergreen creatives launched in the same span have $294 and 3 purchases (0 past $300), so the evergreen pipeline, not evergreen performance, is the read.
Sale moment launches (4), life to date
ranked by spend · tints vs the account rate · click a thumbnail to play · Curve + notes opens retention, why and the iteration| Creative | Audience | Message | Format | Launched | Spend | Purch. | ROAS | Cost / purch. | CTR | CVR |
|---|---|---|---|---|---|---|---|---|---|---|
| BackToFitAd3_11080x1350.jpg_105image | Broad | Price Promotion | Text Only | Sep 4 | $1,494 | 19 | 2.35x | $79 | 0.7% | 7.2% |
| LaborDaySaleEndingvideo | Broad | Price Promotion | High Production | Sep 4 | $980 | 16 | 2.79x | $61 | 1.0% | 7.8% |
| BackToFitAd3_1920x1080.jpg_105image | Broad | Price Promotion | Text Only | Sep 4 | $282 | 5 | 3.43x | $56 | 0.6% | 13.2% |
| WHITELISTING_ stealthysnorlax_Video_Jump Ropes LPvideo | Broad | Style and Performance | UGC | Sep 2 | $262 | 3 | 2.57x | $87 | 1.6% | 3.4% |
| Sale moment · 4 creatives | $3,018 | 43 | 2.61x | $70 | 0.8% | 7.2% |
1BackToFitAd3_11080x1350.jpg_105
Spend
$1,494
3.9% of spend
ROAS
2.35x
acct 2.86x
Cost / purch.
$79
acct $60
Outbound CTR
0.7%
acct 1.7%
CVR
7.2%
acct 4.3%
AOV
$185
acct $173
19 purch. · Sep 4
Text Only · Offer-First Banner · Labor Day · Promo · launched Sep 4
BackToFitAd3_11080x1350.jpg_105
Why it is performing this way
- Outbound CTR 0.7% vs 1.7%: fewer clicks per impression than the account.
- CVR 7.2% vs 4.3% account, AOV $185 vs $173: converts the visit above the account rate.
Suggested iteration
The page converts; the ad does not earn enough clicks. Two new hook variants and a text overlay on the same asset.
Price Promotion message
09/02/2026_Labor Day - Sale Ending_BackToFitAd3_11080x1350_Image_HP
No primary text on this ad.
Campaign: RSG - Acquisition - CBO - Labor Day - Sale Ending - RG · 1 ad(s)
No primary text on this ad.
Campaign: RSG - Acquisition - CBO - Labor Day - Sale Ending - RG · 1 ad(s)
2LaborDaySaleEnding
Spend
$980
2.6% of spend
ROAS
2.79x
acct 2.86x
Cost / purch.
$61
acct $60
Outbound CTR
1.0%
acct 1.7%
CVR
7.8%
acct 4.3%
Thumbstop
19.5%
acct 22.6%
Retention · 19% thumbstopholds 24% to 50% acct 21%
16 purch. · Sep 4
High Production · Montage · Labor Day · Promo · launched Sep 4
LaborDaySaleEnding
Retention · % of 3 second viewers still watching · coral this creative, dashed account
Why it is performing this way
- Thumbstop 19.5% vs 22.6% account: the hook loses viewers early.
- Outbound CTR 1.0% vs 1.7%: fewer clicks per impression than the account.
- CVR 7.8% vs 4.3% account, AOV $171 vs $173: converts the visit above the account rate.
Suggested iteration
The page converts; the ad does not earn enough clicks. Two new hook variants and a text overlay on the same asset.
Urgency hook, Price Promotion message
09/02/2026_Labor Day - Sale Ending_LaborDaySaleEnding_Video_HP
No primary text on this ad.
Campaign: RSG - Acquisition - CBO - Labor Day - Sale Ending - RG · 1 ad(s)
No primary text on this ad.
Campaign: RSG - Acquisition - CBO - Labor Day - Sale Ending - RG · 1 ad(s)
3BackToFitAd3_1920x1080.jpg_105
Spend
$282
0.7% of spend
ROAS
3.43x
acct 2.86x
Cost / purch.
$56
acct $60
Outbound CTR
0.6%
acct 1.7%
CVR
13.2%
acct 4.3%
AOV
$194
acct $173
5 purch. · Sep 4
Text Only · Offer-First Banner · Labor Day · Promo · launched Sep 4
BackToFitAd3_1920x1080.jpg_105
Why it is performing this way
- Outbound CTR 0.6% vs 1.7%: fewer clicks per impression than the account.
- CVR 13.2% vs 4.3% account, AOV $194 vs $173: converts the visit above the account rate.
Suggested iteration
The page converts; the ad does not earn enough clicks. Two new hook variants and a text overlay on the same asset.
Price Promotion message
09/02/2026_Labor Day - Sale Ending_BackToFitAd3_1920x1080_Image_HP
No primary text on this ad.
Campaign: RSG - Acquisition - CBO - Labor Day - Sale Ending - RG · 1 ad(s)
No primary text on this ad.
Campaign: RSG - Acquisition - CBO - Labor Day - Sale Ending - RG · 1 ad(s)
4WHITELISTING_ stealthysnorlax_Video_Jump Ropes LP
Spend
$262
0.7% of spend
ROAS
2.57x
acct 2.86x
Cost / purch.
$87
acct $60
Outbound CTR
1.6%
acct 1.7%
CVR
3.4%
acct 4.3%
Thumbstop
27.8%
acct 22.6%
Retention · 28% thumbstopholds 6% to 50% acct 21%
3 purch. · Sep 2
UGC · Demo · Labor Day · Promo · launched Sep 2
WHITELISTING_ stealthysnorlax_Video_Jump Ropes LP
Retention · % of 3 second viewers still watching · coral this creative, dashed account
Why it is performing this way
- Thumbstop 27.8% vs 22.6% account: the hook holds.
- Outbound CTR 1.6% vs 1.7%: in line with the account.
- CVR 3.4% vs 4.3% account, AOV $225 vs $173: the landing visit converts below the account rate.
Suggested iteration
Too few purchases to iterate on; let it reach 15 to 20 purchases before spending creative time on it.
Storytelling hook, Style and Performance message
09/02/2026_WHITELISTING_ stealthysnorlax_Video_Jump Ropes LP
No primary text on this ad.
Campaign: RSG - Acquisition - CBO - Whitelisting Partnership Ads - 7DC+1DEV - RG · 1 ad(s)
No primary text on this ad.
Campaign: RSG - Acquisition - CBO - Whitelisting Partnership Ads - 7DC+1DEV - RG · 1 ad(s)
Evergreen launches (2), life to date
ranked by spend · click a thumbnail to play · Curve + notes opens retention, why and the iteration
1WHITELISTING_earthandowl_Jump Ropes LP
Spend
$246
0.6% of spend
ROAS
1.90x
acct 2.86x
Cost / purch.
$123
acct $60
Outbound CTR
2.5%
acct 1.7%
CVR
1.3%
acct 4.3%
Thumbstop
24.7%
acct 22.6%
Retention · 25% thumbstopholds 30% to 50% acct 21%
2 purch. · Sep 2
UGC · Demo · Wedding · No Offer · launched Sep 2
WHITELISTING_earthandowl_Jump Ropes LP
Retention · % of 3 second viewers still watching · coral this creative, dashed account
Why it is performing this way
- Thumbstop 24.7% vs 22.6% account: the hook is average.
- Outbound CTR 2.5% vs 1.7%: earns the click well.
- CVR 1.3% vs 4.3% account, AOV $234 vs $173: the landing visit converts below the account rate.
Suggested iteration
Clicks arrive but do not convert: match the landing page to the promise in the ad, or test the offer shown in the first frame.
Other hook, None message
09/02/2026_WHITELISTING_earthandowl_Jump Ropes LP
No primary text on this ad.
Campaign: RSG - Acquisition - CBO - Whitelisting Partnership Ads - 7DC+1DEV - RG · 1 ad(s)
No primary text on this ad.
Campaign: RSG - Acquisition - CBO - Whitelisting Partnership Ads - 7DC+1DEV - RG · 1 ad(s)
2WHITELISTING_officialjumpropedudes_Jump Ropes LP
Spend
$48
0.1% of spend
ROAS
5.10x
acct 2.86x
Cost / purch.
$48
acct $60
Outbound CTR
2.4%
acct 1.7%
CVR
3.1%
acct 4.3%
Thumbstop
35.7%
acct 22.6%
Retention · 36% thumbstopholds 7% to 50% acct 21%
1 purch. · Sep 5
UGC · Yapper · Evergreen · No Offer · launched Sep 5
WHITELISTING_officialjumpropedudes_Jump Ropes LP
Retention · % of 3 second viewers still watching · coral this creative, dashed account
Why it is performing this way
- Thumbstop 35.7% vs 22.6% account: the hook holds.
- Outbound CTR 2.4% vs 1.7%: earns the click well.
- CVR 3.1% vs 4.3% account, AOV $245 vs $173: the landing visit converts below the account rate.
Suggested iteration
Clicks arrive but do not convert: match the landing page to the promise in the ad, or test the offer shown in the first frame.
Explainer hook, Cardio Alternative & Variety message
09/05/2026_WHITELISTING_officialjumpropedudes_Jump Ropes LP
No primary text on this ad.
Campaign: RSG - Acquisition - CBO - Whitelisting Partnership Ads - 7DC+1DEV - RG · 1 ad(s)
No primary text on this ad.
Campaign: RSG - Acquisition - CBO - Whitelisting Partnership Ads - 7DC+1DEV - RG · 1 ad(s)
4 · Winners and iterations · creative by attribute · Motion, Meta pixel
Three creatives clear the winner bar at 4.47x; the winning pattern is creator-led, demo or transformation, no discount
Winner bar: $300+ spend, 10+ purchases, ROAS at or above the account rate this week. Attribute tables use the Motion taxonomy; iteration calls follow the funded winners.
Winners
3
of 75 creatives shown
Winners share of spend
9%
$1,446
Winners ROAS
4.47x
account 3.19x
Winners purchases
38
13% of account purchases
The winners are all evergreen creator lines: two whitelisting posts and a Ropeless explainer. Earth & Owl 2 (Beginners, Ease & Accessibility, demo) $552, 15 purchases, 4.30x; JRD Ropeless Who They're For (Broad, Convenience) $582, 12, 3.33x; officialjumpropedudes V2 (Broad, Transformation) $313, 11, 6.89x. Together 38 purchases at 4.47x vs 3.19x account; the bar is set at 10 purchases for this account's volume.
The winners, ranked by spend
Meta pixel · Motion tags| Creative | Audience | Message | Hook | Format | Spend | Purch. | ROAS | CVR | Thumbstop | Iteration |
|---|---|---|---|---|---|---|---|---|---|---|
| CR_JRD-Ropeless-Who They're Forvideo | Broad | Convenience & Portability | FOMO | UGC | $582 | 12 | 3.33x | 5.3% | 31.4% | Too few purchases to iterate on; let it reach 15 to 20 purchases before spending creative time on it. |
| Whitelisting Earth & Owl 2_Jump Ropes LPvideo | Beginners | Ease & Accessibility | Contrarian | UGC | $552 | 15 | 4.30x | 5.3% | 23.5% | Re-cut the first three seconds on the same body: new opening line and visual, keep the proof section. |
| Whitelisting_officialjumpropedudes V2_Jump Ropes CP - Copyvideo | Broad | Transformation & Results | Bold Claim | UGC Mashup | $313 | 11 | 6.89x | 8.1% | 38.9% | Too few purchases to iterate on; let it reach 15 to 20 purchases before spending creative time on it. |
What is winning, by attribute
Motion glossary · top values by spend · tints vs accountAudience
tagged creatives = 100% of spend| Audience | Creatives | Spend | Share | Purch. | ROAS | Cost / purch. | CVR |
|---|---|---|---|---|---|---|---|
| Broad | 31 | $7,063 | 46% | 121 | 3.03x | $58 | 5.3% |
| Beginners | 7 | $2,631 | 17% | 39 | 2.52x | $67 | 4.0% |
| Cardio Enthusiasts | 4 | $2,032 | 13% | 33 | 2.36x | $62 | 4.7% |
| Home Exercisers | 6 | $961 | 6% | 14 | 2.39x | $69 | 4.4% |
| Women Over 50 | 2 | $757 | 5% | 13 | 3.00x | $58 | 6.2% |
| People With Injuries | 3 | $625 | 4% | 14 | 4.39x | $45 | 4.5% |
Best funded audience: Broad at 3.03x on $7,063 and 121 purchases.
Message
tagged creatives = 100% of spend| Message | Creatives | Spend | Share | Purch. | ROAS | Cost / purch. | CVR |
|---|---|---|---|---|---|---|---|
| Price Promotion | 8 | $3,361 | 22% | 44 | 2.29x | $76 | 7.0% |
| Transformation & Results | 12 | $2,582 | 17% | 63 | 4.28x | $41 | 6.1% |
| Weight Loss & Fat Burn | 4 | $1,921 | 12% | 21 | 2.08x | $91 | 3.7% |
| Calorie Burn | 6 | $1,281 | 8% | 27 | 2.94x | $47 | 4.6% |
| None | 6 | $1,224 | 8% | 16 | 2.02x | $77 | 2.4% |
| Full Body Workout | 4 | $1,203 | 8% | 19 | 2.22x | $63 | 4.5% |
Best funded message: Transformation & Results at 4.28x on $2,582 and 63 purchases.
Hook tactic
tagged creatives = 82% of spend| Hook tactic | Creatives | Spend | Share | Purch. | ROAS | Cost / purch. | CVR |
|---|---|---|---|---|---|---|---|
| Contrast | 5 | $2,399 | 16% | 41 | 2.47x | $59 | 4.3% |
| Question | 8 | $1,680 | 11% | 35 | 3.58x | $48 | 5.3% |
| Relatability | 10 | $1,459 | 9% | 21 | 2.51x | $69 | 3.2% |
| Product Announcement | 3 | $1,225 | 8% | 19 | 2.39x | $64 | 4.2% |
| Urgency | 2 | $1,123 | 7% | 17 | 2.55x | $66 | 7.2% |
| If Then | 2 | $673 | 4% | 11 | 3.01x | $61 | 6.2% |
Best funded hook tactic: Question at 3.58x on $1,680 and 35 purchases.
Visual format
tagged creatives = 100% of spend| Visual format | Creatives | Spend | Share | Purch. | ROAS | Cost / purch. | CVR |
|---|---|---|---|---|---|---|---|
| Demo | 17 | $4,185 | 27% | 80 | 3.20x | $52 | 4.9% |
| Before and After | 10 | $2,536 | 16% | 45 | 3.14x | $56 | 5.6% |
| Offer-First Banner | 6 | $2,180 | 14% | 28 | 2.34x | $78 | 7.3% |
| Yapper | 7 | $1,571 | 10% | 27 | 2.64x | $58 | 3.6% |
| Montage | 7 | $1,397 | 9% | 25 | 3.53x | $56 | 7.3% |
| Expert Explainer | 2 | $976 | 6% | 12 | 1.83x | $81 | 3.7% |
Best funded visual format: Montage at 3.53x on $1,397 and 25 purchases.
Format
tagged creatives = 97% of spend| Format | Creatives | Spend | Share | Purch. | ROAS | Cost / purch. | CVR |
|---|---|---|---|---|---|---|---|
| UGC | 41 | $7,613 | 49% | 129 | 2.89x | $59 | 4.4% |
| UGC Mashup | 6 | $2,533 | 16% | 48 | 3.06x | $53 | 5.2% |
| Text Only | 4 | $2,078 | 13% | 27 | 2.34x | $77 | 7.6% |
| High Production | 4 | $1,237 | 8% | 18 | 2.37x | $69 | 6.8% |
| Hybrid | 7 | $787 | 5% | 19 | 3.78x | $41 | 4.7% |
| Lifestyle Image with Text | 6 | $487 | 3% | 19 | 6.89x | $26 | 12.0% |
Best funded format: Hybrid at 3.78x on $787 and 19 purchases.
Offer
tagged creatives = 97% of spend| Offer | Creatives | Spend | Share | Purch. | ROAS | Cost / purch. | CVR |
|---|---|---|---|---|---|---|---|
| No Offer | 52 | $8,561 | 55% | 180 | 3.53x | $48 | 5.1% |
| Promo | 16 | $5,891 | 38% | 82 | 2.38x | $72 | 5.8% |
| Always-On Offer | 5 | $566 | 4% | 8 | 1.97x | $71 | 4.1% |
Best funded offer: No Offer at 3.53x on $8,561 and 180 purchases.
Moment
tagged creatives = 99% of spend| Moment | Creatives | Spend | Share | Purch. | ROAS | Cost / purch. | CVR |
|---|---|---|---|---|---|---|---|
| Evergreen | 60 | $9,418 | 61% | 193 | 3.45x | $49 | 5.1% |
| Labor Day | 11 | $4,782 | 31% | 67 | 2.44x | $71 | 6.3% |
| Summer | 2 | $837 | 5% | 16 | 3.26x | $52 | 5.9% |
| Wedding | 1 | $246 | 2% | 2 | 1.90x | $123 | 1.3% |
Best funded moment: Evergreen at 3.45x on $9,418 and 193 purchases.
Transformation and no-offer creative out-earn the promo lines; demo, before-and-after and montage visuals carry the spend above the rate. Transformation & Results 4.28x on $2.6K (63 purchases) vs Price Promotion 2.29x on $3.4K; No Offer 3.53x on $8.6K vs Promo 2.38x on $5.9K; Demo 3.20x on $4.2K (80) and Before and After 3.14x on $2.5K, against Offer-First Banner statics at 2.34x on $2.2K. Broad 3.03x on $7.1K is the largest and best funded audience; Question hooks 3.58x lead the hook tactics.
Winning combinations: audience × message × format
funded combos, 10+ purchases, above the account rate| Audience | Message | Format | Creatives | Spend | Purch. | ROAS | CVR |
|---|---|---|---|---|---|---|---|
| Beginners | Ease & Accessibility | UGC | 2 | $618 | 16 | 4.15x | 5.0% |
| Broad | Convenience & Portability | UGC | 1 | $582 | 12 | 3.33x | 5.3% |
| Broad | Calorie Burn | Hybrid | 2 | $538 | 14 | 3.83x | 4.3% |
| People With Injuries | Transformation & Results | video | 2 | $426 | 10 | 5.19x | 4.4% |
| Broad | Transformation & Results | UGC Mashup | 1 | $313 | 11 | 6.89x | 8.1% |
Iteration suggestions
derived from the funded winners and the gaps above1
$582 · 12 purchases · 3.33x
Extend: CR_JRD-Ropeless-Who They're For
- Too few purchases to iterate on; let it reach 15 to 20 purchases before spending creative time on it.
- Keep Broad and the Convenience & Portability angle; change one variable at a time.
2
$552 · 15 purchases · 4.30x
Extend: Whitelisting Earth & Owl 2_Jump Ropes LP
- Re-cut the first three seconds on the same body: new opening line and visual, keep the proof section.
- Keep Beginners and the Ease & Accessibility angle; change one variable at a time.
3
$313 · 11 purchases · 6.89x
Extend: Whitelisting_officialjumpropedudes V2_Jump Ropes CP - Copy
- Too few purchases to iterate on; let it reach 15 to 20 purchases before spending creative time on it.
- Keep Broad and the Transformation & Results angle; change one variable at a time.
4
$7,063 at 3.03x vs 3.19x account
Re-brief Broad
- Largest audience under the account rate (121 purchases, CVR 5.3%).
- Test it with the best funded message, Transformation & Results (4.28x), before adding spend.
5
3% of spend at 6.89x on 19 purchases
More Lifestyle Image with Text
- Above the account rate on a small share; brief the next batch to include more Lifestyle Image with Text executions.
- Monitor whether they earn budget on their own; no manual push.
6
4% of spend at 4.34x on 18 purchases
Build on the Ease & Accessibility angle
- Winning message on a small share of spend; write it into two new personas.
- Pair with the best funded format from the table above.
Next batch: Beginners and Broad, transformation or ease-of-use message, demo or before-and-after visual, creator-led, no discount in the first frame. Cardio Enthusiasts ($2.0K at 2.36x) and Beginners ($2.6K at 2.52x) get a re-brief with the Transformation angle before more spend.
5 · Top 12 by spend this week and the watch list · Motion · Meta pixel · Wed Sep 2 to Tue Sep 8
Twelve creatives took 60% of the week's spend
The twelve biggest spenders of the week (60% of spend) with chips vs last week, then the weakest funded creatives. Click a thumbnail to play; Curve + notes opens retention, why and the iteration.
The two biggest lines are the Jim's Challenge whitelisting post and the Sale Ending static; the creator lines with a demo or transformation close set the rate. Jim's Challenge $1.7K, 18 purchases, 1.82x from 2.40x; Back To Fit Ad3 $1.5K, 19, 2.35x; Sale Ending video $980, 16, 2.79x. Earth & Owl 2 $552, 15, 4.30x and officialjumpropedudes V2 $313, 11, 6.89x are the most efficient funded lines.
1WHITELISTING_ Jimschallenge_Jump Ropes LP
Spend
$1,718
11.1% of spend
▲ 3%
ROAS
1.82x
acct 3.19x
▼ 24%
Cost / purch.
$95
acct $53
▲ 15%
Outbound CTR
2.0%
acct 1.5%
▲ 8%
CVR
3.5%
acct 5.4%
▲ 4%
Thumbstop
34.2%
acct 28.8%
flat
Retention · 34% thumbstopholds 4% to 50% acct 21%
18 purch. · Aug 24
UGC · Before and After · Evergreen · No Offer · launched Aug 24
WHITELISTING_ Jimschallenge_Jump Ropes LP
Retention · % of 3 second viewers still watching · coral this creative, dashed account, thin white last week
Why it is performing this way
- Thumbstop 34.2% vs 28.8% account: the hook holds.
- Outbound CTR 2.0% vs 1.5%: earns the click well.
- CVR 3.5% vs 5.4% account, AOV $174 vs $170: the landing visit converts below the account rate.
Suggested iteration
Clicks arrive but do not convert: match the landing page to the promise in the ad, or test the offer shown in the first frame.
Contrast hook, Weight Loss & Fat Burn message
08/24/2026_WHITELISTING_ Jimschallenge_Jump Ropes LP
No primary text on this ad.
Campaign: RSG - Acquisition - CBO - Whitelisting Partnership Ads - 7DC+1DEV - RG · 1 ad(s)
No primary text on this ad.
Campaign: RSG - Acquisition - CBO - Whitelisting Partnership Ads - 7DC+1DEV - RG · 1 ad(s)
2BackToFitAd3_11080x1350.jpg_105
Spend
$1,494
9.7% of spend
ROAS
2.35x
acct 3.19x
Cost / purch.
$79
acct $53
Outbound CTR
0.7%
acct 1.5%
CVR
7.2%
acct 5.4%
AOV
$185
acct $170
19 purch. · Sep 4
Text Only · Offer-First Banner · Labor Day · Promo · launched Sep 4
BackToFitAd3_11080x1350.jpg_105
Why it is performing this way
- Outbound CTR 0.7% vs 1.5%: fewer clicks per impression than the account.
- CVR 7.2% vs 5.4% account, AOV $185 vs $170: converts the visit above the account rate.
Suggested iteration
The page converts; the ad does not earn enough clicks. Two new hook variants and a text overlay on the same asset.
Price Promotion message
09/02/2026_Labor Day - Sale Ending_BackToFitAd3_11080x1350_Image_HP
No primary text on this ad.
Campaign: RSG - Acquisition - CBO - Labor Day - Sale Ending - RG · 1 ad(s)
No primary text on this ad.
Campaign: RSG - Acquisition - CBO - Labor Day - Sale Ending - RG · 1 ad(s)
3LaborDaySaleEnding
Spend
$980
6.3% of spend
ROAS
2.79x
acct 3.19x
Cost / purch.
$61
acct $53
Outbound CTR
1.0%
acct 1.5%
CVR
7.8%
acct 5.4%
Thumbstop
19.5%
acct 28.8%
Retention · 19% thumbstopholds 24% to 50% acct 21%
16 purch. · Sep 4
High Production · Montage · Labor Day · Promo · launched Sep 4
LaborDaySaleEnding
Retention · % of 3 second viewers still watching · coral this creative, dashed account
Why it is performing this way
- Thumbstop 19.5% vs 28.8% account: the hook loses viewers early.
- Outbound CTR 1.0% vs 1.5%: fewer clicks per impression than the account.
- CVR 7.8% vs 5.4% account, AOV $171 vs $170: converts the visit above the account rate.
Suggested iteration
Re-cut the first three seconds on the same body: new opening line and visual, keep the proof section.
Urgency hook, Price Promotion message
09/02/2026_Labor Day - Sale Ending_LaborDaySaleEnding_Video_HP
No primary text on this ad.
Campaign: RSG - Acquisition - CBO - Labor Day - Sale Ending - RG · 1 ad(s)
No primary text on this ad.
Campaign: RSG - Acquisition - CBO - Labor Day - Sale Ending - RG · 1 ad(s)
4AMP Vibe LE - Unboxing AD
Spend
$920
6.0% of spend
▲ 40%
ROAS
1.94x
acct 3.19x
▼ 37%
Cost / purch.
$77
acct $53
▲ 52%
Outbound CTR
1.9%
acct 1.5%
▼ 17%
CVR
3.9%
acct 5.4%
▼ 20%
Thumbstop
34.2%
acct 28.8%
▼ 11%
Retention · 34% thumbstopholds 20% to 50% acct 21%
12 purch. · Jul 9
UGC Mashup · Expert Explainer · Evergreen · Promo · launched Jul 9
AMP Vibe LE - Unboxing AD
Retention · % of 3 second viewers still watching · coral this creative, dashed account, thin white last week
Why it is performing this way
- Thumbstop 34.2% vs 28.8% account: the hook holds.
- Outbound CTR 1.9% vs 1.5%: earns the click well.
- CVR 3.9% vs 5.4% account, AOV $149 vs $170: the landing visit converts below the account rate.
Suggested iteration
Clicks arrive but do not convert: match the landing page to the promise in the ad, or test the offer shown in the first frame.
Product Announcement hook, Full Body Workout message
07/08/2026_CR_AMP Vibe Ropeless_Jump Ropes CP – Copy
No primary text on this ad.
Campaign: RSG - Acquisition - CBO - Consolidated Evergreen Batches (I.A) - 7DC+1DEV - CC · 2 ad(s)
No primary text on this ad.
Campaign: RSG - Acquisition - CBO - Consolidated Evergreen Batches (I.A) - 7DC+1DEV - CC · 2 ad(s)
5CR_Earth&Owl_LaborDay
Spend
$897
5.8% of spend
week 2
ROAS
2.88x
acct 3.19x
▲ 57%
Cost / purch.
$53
acct $53
▼ 31%
Outbound CTR
1.5%
acct 1.5%
▲ 1%
CVR
5.9%
acct 5.4%
▲ 65%
Thumbstop
26.5%
acct 28.8%
▲ 17%
Retention · 27% thumbstopholds 2% to 50% acct 21%
17 purch. · Aug 27
UGC Mashup · Demo · Labor Day · Promo · launched Aug 27
CR_Earth&Owl_LaborDay
Retention · % of 3 second viewers still watching · coral this creative, dashed account, thin white last week
Why it is performing this way
- Thumbstop 26.5% vs 28.8% account: the hook is average.
- Outbound CTR 1.5% vs 1.5%: in line with the account.
- CVR 5.9% vs 5.4% account, AOV $152 vs $170: converts at the account rate.
Suggested iteration
Extend the winner: same persona and message, new format (static from video, or video from static) and one new hook.
Question hook, Transformation & Results message
08/27/2026_CR_Earth&Owl_LaborDay_Video_HP
No primary text on this ad.
Campaign: RSG - Acquisition - CBO - Labor Day - RG · 1 ad(s)
No primary text on this ad.
Campaign: RSG - Acquisition - CBO - Labor Day - RG · 1 ad(s)
6CR_JRD-Ropeless-Who They're For
Spend
$582
3.8% of spend
▼ 23%
ROAS
3.33x
acct 3.19x
▲ 79%
Cost / purch.
$48
acct $53
▼ 68%
Outbound CTR
1.6%
acct 1.5%
▲ 23%
CVR
5.3%
acct 5.4%
▲ 128%
Thumbstop
31.4%
acct 28.8%
▼ 1%
Retention · 31% thumbstopholds 9% to 50% acct 21%
12 purch. · May 18
UGC · Yapper · Evergreen · No Offer · launched May 18
CR_JRD-Ropeless-Who They're For
Retention · % of 3 second viewers still watching · coral this creative, dashed account, thin white last week
Why it is performing this way
- Thumbstop 31.4% vs 28.8% account: the hook is average.
- Outbound CTR 1.6% vs 1.5%: in line with the account.
- CVR 5.3% vs 5.4% account, AOV $162 vs $170: converts at the account rate.
Suggested iteration
Too few purchases to iterate on; let it reach 15 to 20 purchases before spending creative time on it.
Opens with: “Most cardio burns calories. Crossrope burns calories AND builds strength. That's why people are seeing real body transformations — not just …” (FOMO hook)
05/18/2026_CR_JRD-Ropeless-Who They're For_CR_JRD-Ropeless-Who They're For
Most cardio burns calories. Crossrope burns calories AND builds strength. That's why people are seeing real body transformations — not just sweat. Burns more calories than running. Works more muscles than biking. Fits in a gym bag. Weighted jump rope is the training tool you didn't know you needed.
Headline: Cardio that builds muscle too
Campaign: RSG - Acquisition - CBO - Consolidated Ads - 7DC+1DEV - RG · 1 ad(s)
Most cardio burns calories. Crossrope burns calories AND builds strength. That's why people are seeing real body transformations — not just sweat. Burns more calories than running. Works more muscles than biking. Fits in a gym bag. Weighted jump rope is the training tool you didn't know you needed.
Headline: Cardio that builds muscle too
Campaign: RSG - Acquisition - CBO - Consolidated Ads - 7DC+1DEV - RG · 1 ad(s)
7CR_Brooke-4RW
Spend
$572
3.7% of spend
▼ 24%
ROAS
2.78x
acct 3.19x
▲ 119%
Cost / purch.
$64
acct $53
▼ 49%
Outbound CTR
3.4%
acct 1.5%
▲ 11%
CVR
6.7%
acct 5.4%
▲ 99%
Thumbstop
39.7%
acct 28.8%
flat
Retention · 40% thumbstopholds 16% to 50% acct 21%
9 purch. · May 29
UGC · Demo · Summer · No Offer · launched May 29
CR_Brooke-4RW
Retention · % of 3 second viewers still watching · coral this creative, dashed account, thin white last week
Why it is performing this way
- Thumbstop 39.7% vs 28.8% account: the hook holds.
- Outbound CTR 3.4% vs 1.5%: earns the click well.
- CVR 6.7% vs 5.4% account, AOV $177 vs $170: converts the visit above the account rate.
Suggested iteration
Too few purchases to iterate on; let it reach 15 to 20 purchases before spending creative time on it.
If Then hook, Build Muscle & Physique message
05/28/2026_CR_Brooke-4RW_CR_SCULPT_Brooke-4RW
No primary text on this ad.
Campaign: RSG - Acquisition - CBO - Consolidated Ads - 7DC+1DEV - RG · 1 ad(s)
No primary text on this ad.
Campaign: RSG - Acquisition - CBO - Consolidated Ads - 7DC+1DEV - RG · 1 ad(s)
8Whitelisting Earth & Owl 2_Jump Ropes LP
Spend
$552
3.6% of spend
▲ 10%
ROAS
4.30x
acct 3.19x
▲ 27%
Cost / purch.
$37
acct $53
▲ 3%
Outbound CTR
1.7%
acct 1.5%
▼ 15%
CVR
5.3%
acct 5.4%
▲ 18%
Thumbstop
23.5%
acct 28.8%
▼ 4%
Retention · 24% thumbstopholds 26% to 50% acct 21%
15 purch. · Jul 30
UGC · Demo · Evergreen · No Offer · launched Jul 30
Whitelisting Earth & Owl 2_Jump Ropes LP
Retention · % of 3 second viewers still watching · coral this creative, dashed account, thin white last week
Why it is performing this way
- Thumbstop 23.5% vs 28.8% account: the hook loses viewers early.
- Outbound CTR 1.7% vs 1.5%: in line with the account.
- CVR 5.3% vs 5.4% account, AOV $158 vs $170: converts at the account rate.
Suggested iteration
Re-cut the first three seconds on the same body: new opening line and visual, keep the proof section.
Contrarian hook, Ease & Accessibility message
07/29/2026_Whitelisting Earth & Owl 2_Jump Ropes LP
No primary text on this ad.
Campaign: RSG - Acquisition - CBO - Consolidated Evergreen Batches (I.A) - 7DC+1DEV - CC · 1 ad(s)
No primary text on this ad.
Campaign: RSG - Acquisition - CBO - Consolidated Evergreen Batches (I.A) - 7DC+1DEV - CC · 1 ad(s)
9Whitelisting Earth & Owl 1_Jump Ropes LP – Copy - Copy
Spend
$432
2.8% of spend
▲ 40%
ROAS
1.45x
acct 3.19x
▼ 67%
Cost / purch.
$108
acct $53
▲ 75%
Outbound CTR
2.5%
acct 1.5%
▲ 13%
CVR
1.7%
acct 5.4%
▼ 52%
Thumbstop
37.4%
acct 28.8%
▲ 17%
Retention · 37% thumbstopholds 44% to 50% acct 21%
4 purch. · Jul 31
UGC · Yapper · Evergreen · No Offer · launched Jul 31
Whitelisting Earth & Owl 1_Jump Ropes LP – Copy - Copy
Retention · % of 3 second viewers still watching · coral this creative, dashed account, thin white last week
Why it is performing this way
- Thumbstop 37.4% vs 28.8% account: the hook holds.
- Outbound CTR 2.5% vs 1.5%: earns the click well.
- CVR 1.7% vs 5.4% account, AOV $157 vs $170: the landing visit converts below the account rate.
Suggested iteration
Clicks arrive but do not convert: match the landing page to the promise in the ad, or test the offer shown in the first frame.
Relatability hook, None message
07/29/2026_Whitelisting Earth & Owl 1_Jump Ropes LP – Copy - Copy
No primary text on this ad.
Campaign: RSG - Acquisition - CBO - Whitelisting Partnership Ads - 7DC+1DEV - RG · 1 ad(s)
No primary text on this ad.
Campaign: RSG - Acquisition - CBO - Whitelisting Partnership Ads - 7DC+1DEV - RG · 1 ad(s)
10Whitelisting_@earthandowl_Nikki/Earth and Owl Whitelisting_Jump Ropes CP
Spend
$408
2.6% of spend
▲ 87%
ROAS
4.86x
acct 3.19x
▼ 9%
Cost / purch.
$45
acct $53
▲ 45%
Outbound CTR
2.2%
acct 1.5%
▲ 8%
CVR
4.1%
acct 5.4%
▼ 18%
Thumbstop
26.6%
acct 28.8%
▲ 2%
Retention · 27% thumbstopholds 3% to 50% acct 21%
9 purch. · Jul 16
Demo · Evergreen · launched Jul 16
Whitelisting_@earthandowl_Nikki/Earth and Owl Whitelisting_Jump Ropes CP
Retention · % of 3 second viewers still watching · coral this creative, dashed account, thin white last week
Why it is performing this way
- Thumbstop 26.6% vs 28.8% account: the hook is average.
- Outbound CTR 2.2% vs 1.5%: earns the click well.
- CVR 4.1% vs 5.4% account, AOV $220 vs $170: the landing visit converts below the account rate.
Suggested iteration
Clicks arrive but do not convert: match the landing page to the promise in the ad, or test the offer shown in the first frame.
Question hook, Transformation & Results message
07/16/2026_Whitelisting_@earthandowl_Nikki/Earth and Owl Whitelisting_Jump Ropes CP
No primary text on this ad.
Campaign: RSG - Acquisition - CBO - Consolidated Evergreen Batches (I.A) - 7DC+1DEV - CC · 1 ad(s)
No primary text on this ad.
Campaign: RSG - Acquisition - CBO - Consolidated Evergreen Batches (I.A) - 7DC+1DEV - CC · 1 ad(s)
11Nicole_Home-Workout
Spend
$344
2.2% of spend
▼ 10%
ROAS
1.48x
acct 3.19x
▼ 29%
Cost / purch.
$86
acct $53
▲ 12%
Outbound CTR
1.6%
acct 1.5%
▲ 27%
CVR
5.0%
acct 5.4%
▼ 38%
Thumbstop
35.5%
acct 28.8%
▲ 1%
Retention · 36% thumbstopholds 10% to 50% acct 21%
4 purch. · Mar 24
UGC · Demo · Evergreen · No Offer · launched Mar 24
Nicole_Home-Workout
Retention · % of 3 second viewers still watching · coral this creative, dashed account, thin white last week
Why it is performing this way
- Thumbstop 35.5% vs 28.8% account: the hook holds.
- Outbound CTR 1.6% vs 1.5%: in line with the account.
- CVR 5.0% vs 5.4% account, AOV $127 vs $170: converts at the account rate.
Suggested iteration
Too few purchases to iterate on; let it reach 15 to 20 purchases before spending creative time on it.
How To hook, Calorie Burn message
Video | Ropeless - Nicole L | Home Workout | 03-2025
No primary text on this ad.
Campaign: RSG - Acquisition - CBO - Consolidated Ads - 7DC+1DEV - RG · 1 ad(s)
No primary text on this ad.
Campaign: RSG - Acquisition - CBO - Consolidated Ads - 7DC+1DEV - RG · 1 ad(s)
12Whitelisting_officialjumpropedudes V2_Jump Ropes CP - Copy
Spend
$313
2.0% of spend
▲ 51%
ROAS
6.89x
acct 3.19x
▼ 24%
Cost / purch.
$28
acct $53
▲ 37%
Outbound CTR
1.4%
acct 1.5%
▼ 7%
CVR
8.1%
acct 5.4%
▲ 2%
Thumbstop
38.9%
acct 28.8%
▼ 3%
Retention · 39% thumbstopholds 41% to 50% acct 21%
11 purch. · Jul 7
UGC Mashup · Transformation · Evergreen · No Offer · launched Jul 7
Whitelisting_officialjumpropedudes V2_Jump Ropes CP - Copy
Retention · % of 3 second viewers still watching · coral this creative, dashed account, thin white last week
Why it is performing this way
- Thumbstop 38.9% vs 28.8% account: the hook holds.
- Outbound CTR 1.4% vs 1.5%: in line with the account.
- CVR 8.1% vs 5.4% account, AOV $196 vs $170: converts the visit above the account rate.
Suggested iteration
Too few purchases to iterate on; let it reach 15 to 20 purchases before spending creative time on it.
Bold Claim hook, Transformation & Results message
07/03/2026_Whitelisting_officialjumpropedudes V2_Jump Ropes CP - Copy
No primary text on this ad.
Campaign: RSG - Acquisition - CBO - Consolidated Evergreen Batches (I.A) - 7DC+1DEV - CC · 2 ad(s)
No primary text on this ad.
Campaign: RSG - Acquisition - CBO - Consolidated Evergreen Batches (I.A) - 7DC+1DEV - CC · 2 ad(s)
Watch list: the five weakest funded creatives
$300+ this week, launched before Aug 31 · Motion · Meta pixelLike for like test
Weakest funded: Whitelisting Earth & Owl 1_Jump Ropes LP – Copy - Copy
UGC · Yapper · Evergreen · No Offer · Broad · None
Spend
$432
ROAS
1.45x
Cost / purch.
$108
CTR
2.5%
Thumbstop
37.4%
CVR
1.7%
Purchases
4
Closest peer, best ROAS: Whitelisting_officialjumpropedudes V2_Jump Ropes CP - Copy
UGC Mashup · Transformation · Evergreen · No Offer · Broad · Transformation & Results
Spend
$313
ROAS
6.89x
Cost / purch.
$28
CTR
1.4%
Thumbstop
38.9%
CVR
8.1%
Purchases
11
Weakest funded creative against the best performer sharing its audience or format. The gap is where the creative loses, not the audience.
| Creative | Audience | Launched | Spend | Purch. | ROAS | Last wk | Cost / purch. | CTR | Thumbstop | CVR |
|---|---|---|---|---|---|---|---|---|---|---|
| Whitelisting Earth & Owl 1_Jump Ropes LP – Copy - Copyvideo | Broad | Jul 31 | $432 | 4 | 1.45x | 4.45x | $108 | 2.5% | 37.4% | 1.7% |
| Nicole_Home-Workoutvideo | Home Exercisers | Mar 24 | $344 | 4 | 1.48x | 2.08x | $86 | 1.6% | 35.5% | 5.0% |
| WHITELISTING_ Jimschallenge_Jump Ropes LPvideo | Beginners | Aug 24 | $1,718 | 18 | 1.82x | 2.40x | $95 | 2.0% | 34.2% | 3.5% |
| AMP Vibe LE - Unboxing ADvideo | Cardio Enthusiasts | Jul 9 | $920 | 12 | 1.94x | 3.10x | $77 | 1.9% | 34.2% | 3.9% |
| CR_Brooke-4RWvideo | Women Over 50 | May 29 | $572 | 9 | 2.78x | 1.27x | $64 | 3.4% | 39.7% | 6.7% |
Monitor, not cut: one week of data. Red tint marks where each creative loses to the account rate.
The weakest funded lines are creator videos that hook well and do not close; Jim's Challenge is the largest under the rate. Earth & Owl 1 copy $432, 4 purchases, 1.45x from 4.45x with a 37% thumbstop. Nicole Home Workout $344, 4, 1.48x. Jim's Challenge $1.7K, 18, 1.82x. AMP Vibe Unboxing $920, 12, 1.94x from 3.10x. One week, monitor.
6 · Week over week · Shopify store and platform channels
Store revenue up 18% on 13% more spend as the sale closed on its strongest days
Wed Sep 2 to Tue Sep 8 against Aug 26 to Sep 1. Shopify for the store, each platform for its own channel.
Store revenue · Shopify
$152.8K
▲ 18%$129.4K prior week
Orders · Shopify
1,086
▲ 17%931 prior
AOV · Shopify
$141
▲ 1%$139 prior
New customer revenue
$106.8K
▲ 23%645 first orders · 70% of revenue
Returning revenue
$46.0K
▲ 8%441 repeat orders
Paid spend · Meta + Google
$20.1K
▲ 13%$17.8K prior
MER · store revenue / spend
7.61x
▲ 5%7.26x prior
aMER · new revenue / spend
5.32x
▲ 9%4.86x prior
New customer CAC · spend / first orders
$31
▼ 8%$34 prior
Volume and efficiency both improved through the Labor Day finish. Shopify $152.8K on 1,086 orders vs $129.4K on 931; MER 7.61x vs 7.26x, aMER 5.32x vs 4.86x, CAC $31 vs $34.
Channel view, week over week
Meta pixel · Google Ads reported| Channel | Spend | Platform revenue | ROAS | Purchases / conv. | Cost per purchase | AOV | CPM / CPC | Conv. rate |
|---|---|---|---|---|---|---|---|---|
| Meta | $15,884▲ 13% | $44,527▲ 21% | 2.80x▲ 7% | 256▲ 21% | $62▼ 6% | $174▲ 1% | $37.64▲ 7% | 4.7%▲ 18% |
| Google Brand | $502▲ 8% | $3,785▼ 15% | 7.55x▼ 22% | 28▼ 8% | $18▲ 18% | $137▼ 8% | $0.47▼ 3% | 2.6%▼ 17% |
| Google Non-Brand | $3,697▲ 11% | $6,862▼ 10% | 1.86x▼ 19% | 53▼ 2% | $70▲ 13% | $130▼ 8% | $0.83▲ 2% | 1.2%▼ 10% |
Meta: Meta pixel, 7 day click and 1 day engaged view, CVR = purchases / landing page views. Google: platform conversions, CVR = conversions / clicks. Chips and tints vs Aug 26 to Sep 1.
Meta converted better on more spend; Google held spend and gave back efficiency on PMax US. Meta 2.80x on $15.9K and 256 purchases (2.61x last week); Google 2.54x on $4,198 vs 3.18x.
Meta funnel pool, this week vs last
Meta pixelLanding page views
5,492
5,374 prior week ▲ 2%
Adds to cart
2,493
2,098 prior week ▲ 19%
Purchases
256
212 prior week ▲ 21%
Unconverted carts
2,237
1,886 prior week ▲ 19%
The unconverted cart pool is re-served inside the consolidated structure; it is the audience for proof and closing creative.
6 · Meta campaigns · week over week · Meta pixel, 7 day click and 1 day engaged view
Meta added purchases at a better rate; the evergreen structure did the converting through the sale close
Ranked by this week's spend; tints against the account rate.
Meta spend
$15.9K
▲ 13%$14.0K prior
Meta revenue · pixel
$44.5K
▲ 21%$36.6K prior
ROAS
2.80x
▲ 7%2.61x prior
Purchases
256
▲ 21%212 prior
Consolidated Ads and Evergreen Batches carried the efficiency; the two Labor Day campaigns bought volume at a higher cost per purchase. Consolidated Ads $3.0K, 64 purchases, 3.53x from 2.33x; Evergreen Batches $3.3K, 60, 3.31x; Whitelisting $4.9K, 70, 2.57x. Labor Day $2.0K, 26, 2.03x; Sale Ending $2.8K, 36, 2.41x.
Campaign table
Meta pixel · this week, with last week in grey| Campaign | Spend | Share | Purchases | Revenue | ROAS | Last wk | Cost / purch. | Last wk | CPM | Conv. rate | AOV |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Whitelisting Partnership Ads (CBO) | $4,858▲ 26% | 31% | 70▲ 25% | $12,471▲ 13% | 2.57x | 2.88x | $69 | $69 | $44.12 | 3.7% | $178 |
| Consolidated Evergreen Batches (CBO, cost cap) | $3,251▲ 63% | 20% | 60▲ 36% | $10,759▲ 49% | 3.31x | 3.62x | $54 | $45 | $31.03 | 4.4% | $179 |
| Consolidated Ads (CBO) | $2,974▼ 36% | 19% | 64▲ 5% | $10,492▼ 4% | 3.53x | 2.33x | $46 | $77 | $40.89 | 5.3% | $164 |
| Labor Day Sale Ending (CBO)salenew this week | $2,761new | 17% | 36new | $6,657new | 2.41x | – | $77 | $0 | $34.33 | 7.1% | $185 |
| Labor Day (CBO)sale | $2,041▼ 42% | 13% | 26▼ 49% | $4,148▼ 44% | 2.03x | 2.12x | $79 | $69 | $37.81 | 4.8% | $160 |
| Account | $15,884 | 100% | 256 | $44,527 | 2.80x | 2.61x | $62 | $66 | $37.64 | 4.7% | $174 |
Hover a name for the full platform name. Chips vs last week. CVR = purchases / landing page views.
Revenue movers, week over week
Meta pixelLabor Day Sale Ending (CBO) $0 → $6,657+$6,657
Consolidated Evergreen Batches (CBO, cost cap) $7,243 → $10.8K+$3,516
Labor Day (CBO) $7,439 → $4,148-$3,291
Whitelisting Partnership Ads (CBO) $11.1K → $12.5K+$1,396
Consolidated Ads (CBO) $10.9K → $10.5K-$401
Evergreen Batches and Sale Ending are the lines that earned budget. Evergreen Batches $2.0K to $3.3K at 3.31x on 60 purchases; Sale Ending $2.8K in its first week at 2.41x; Consolidated Ads gave up $1.7K of spend and improved to 3.53x.
6 · Google campaigns · week over week · Google Ads reported conversions
Google held spend at $4.2K; brand search stayed strong and PMax US is the line to monitor
Google conversions are model based; read ROAS against the same campaign last week.
Google spend
$4,198
▲ 11%$3,791 prior
Conversion value
$10.6K
▼ 12%$12.1K prior
Brand ROAS
7.55x
▼ 22%$502 spend
Non-brand ROAS
1.86x
▼ 19%$3,697 spend
Non-brand Shopping and brand search carried Google; PMax US reported fewer conversions on the same spend. NB Shopping Main Sets $1.2K, 25.0 conversions, 2.97x. PMax US $2.1K, 17.0 conversions, 0.96x from 1.58x. Brand search 16.2 conversions on $42.
Campaign table
Google Ads · this week, with last week in grey| Campaign | Spend | Share | Conversions | Conv. value | ROAS | Last wk | Cost / conv. | CPC | CTR |
|---|---|---|---|---|---|---|---|---|---|
| Brand | $502▲ 8% | 12% | 27.6 | $3,785 | 7.55x | 9.66x | $18 | $0.47 | 3.9% |
| Brand PMax (US) | $369▲ 9% | 9% | 7.9▼ 21% | $1,050▼ 37% | 2.84x | 4.96x | $47 | $0.56 | 4.9% |
| Brand Shopping (CA) | $90▼ 10% | 2% | 3.5▲ 75% | $439▲ 71% | 4.86x | 2.55x | $26 | $0.49 | 1.3% |
| Brand Searchnew | $42▲ 74% | 1% | 16.2▼ 10% | $2,297▼ 9% | 54.87x | 105.15x | $3 | $0.18 | 56.6% |
| Non-brand | $3,697▲ 11% | 88% | 52.7 | $6,862 | 1.86x | 2.28x | $70 | $0.83 | 2.5% |
| PMax NB All Products (US) | $2,085flat | 50% | 17.0▼ 27% | $1,997▼ 40% | 0.96x | 1.58x | $123 | $0.56 | 4.4% |
| NB Shopping Main Sets | $1,238▲ 32% | 29% | 25.0▼ 8% | $3,677▼ 7% | 2.97x | 4.20x | $50 | $3.36 | 0.5% |
| NB Search Ropeless (US) | $239▲ 71% | 6% | 6.8▲ 2843% | $607▲ 5060% | 2.54x | 0.08x | $35 | $4.27 | 10.5% |
| PMax NB All Products (CA) | $78▲ 2% | 2% | 2.0▲ 100% | $408▲ 1540% | 5.23x | 0.33x | $39 | $0.57 | 2.7% |
| PMax NB All Products (UK) | $56▼ 30% | 1% | 2.0flat | $174▼ 43% | 3.11x | 3.84x | $28 | $0.28 | 4.3% |
Tints vs the segment (brand or non-brand) this week.
PMax US is a monitor, not a change: conversions reported on Sep 4 to 8 were low on steady clicks, so we re-read after the attribution window closes. PMax US 17.0 conversions this week vs 23.2; Brand PMax 7.9 vs 10.0 on $369. NB Shopping is the non-brand line that is working.
7 · What we do next · calls for the week of Sep 7
Let the sale close, then put the whitelisting and demo structure to work on the September batch
1
Sale vs evergreen creative, tab 2 · trigger: Sale assets 2.31x on $8,533 vs evergreen 3.30x in the same window
Sale campaigns closed after Sep 8; log the set and resume evergreen budgets
- The Back To Fit statics and the Sale Ending video are logged as the sale reference set.
- Evergreen budgets resume at the pre-sale level; the site offer did the lifting for evergreen.
Owner · Rosewater
2
Winners and iterations, tab 4 · trigger: Earth & Owl 2 4.30x on 15 purchases; officialjumpropedudes V2 6.89x on 11
Whitelisting first in the September batch
- Two new creator cuts per week into the Whitelisting CBO; Beginners and Broad, demo or before-and-after visual.
- Monitor whether they earn budget on their own; no manual push.
Owner · Rosewater and Crossrope creative
3
Winners and iterations, tab 4 · trigger: Transformation & Results 4.28x on $2.6K vs Price Promotion 2.29x on $3.4K
Transformation and ease-of-use over price
- Next batch leads with the result and the ease of starting; the offer sits in the body copy, not the first frame.
- Cardio Enthusiasts and Beginners get the Transformation angle before more spend.
Owner · Rosewater
4
Watch list, tab 5 · trigger: Earth & Owl 1 copy 1.45x with a 37% thumbstop; AMP Vibe Unboxing 1.94x from 3.10x
Re-cut the creator videos that hook and do not close
- Keep the openings; cut a proof and offer section into the second half.
- Read again after two weeks; retire nothing yet.
Owner · Rosewater
5
Meta funnel, tab 6 · trigger: 2,237 adds to cart without a purchase
Proof and closing creative for the cart pool
- Set comparison, sizing and first-workout proof; free returns reassurance.
- Runs inside the consolidated structure; no separate retargeting.
Owner · Rosewater
6
Campaigns, tab 6 · trigger: 17.0 reported conversions on $2.1K vs 23.2 last week
PMax US: monitor, then a feed and asset group pass
- Re-read after the attribution window closes; NB Shopping Main Sets (4.35x) shows the feed converts.
- Asset group and product feed check; no budget change this week.
Owner · Rosewater
Calls logged
This is the first creative-edition weekly for Crossrope; the six calls above are logged now and will be marked next week.
Crossrope · Weekly report · Week of Sep 2 to 8, 2026 · Prepared by Rosewater GrowthSources: Motion (creative, Meta pixel) · Shopify and Meta and Google Ads via Supermetrics · all days complete at pull time