Crossrope Jump Ropes
Aug 1–25, 2026 (month-to-date) · $33,864 spend · $75,711 Meta revenue · 2.24 ROAS · 456 purchases · $74 CPA · WoW chips compare Aug 19–25 vs Aug 12–18
Account overview - where the money went
Window: Aug 1–25, 2026 (month-to-date through yesterday), America/Los_Angeles. WoW chips compare Aug 19–25 vs Aug 12–18 from separate ad-level pulls. Chips are suppressed where the prior week is too small to be meaningful.
Daily spend - July vs August (hover for spend, purchases, ROAS)
Blue = July (prior period), coral = August MTD. Shaded band = the Back To Fitness sale window.
Spend by team
ROAS by team
Spend by placement
Share of spend by team
Share of purchases by team
Delivery trends - what the algorithm is telling us
Concentration. The top 5 ads absorbed 23% of spend across 267 live assets. 275 assets received under $50 - they cost little, but they also taught us little.
Format mix. Video took $29,045 at 2.24 ROAS; statics took $4,819 at 2.19. Statics hold their own on efficiency but are structurally locked out of Reels.
Placement shift. Feeds ($24,279) dominate, with Reels at $5,315 and Stories at $3,434. Reels-native builds (9:16, burned-in captions, no text-heavy frames) should be the default spec for every batch.
Pace. Last 7 days ran $9,367 at 2.28 ROAS vs $11,539 at 2.19 the prior 7. The prior week carried the Back To Fitness sale peak, so the WoW spend decline is the sale unwinding, not delivery loss.
Launch volume. 57 assets launched since Aug 12 and drew $1,863 (6% of MTD spend). The Aug 24 creator drop is one day in and not yet auditioned - see the creative vintage section.
Attribution note. All figures are Meta-reported at the account attribution setting: purchases = omni purchases, revenue = purchase conversion value. Meta ROAS here (2.24) is not the business's blended return; use it to compare ads to each other, not to judge the channel.
Creative vintage - where this week's money sat, by launch date
Every ad assigned to the week it first went live, so the cohorts add to 100%. The grey bar is the share the same-aged cohort held last week, which shows how each weekly batch matures once Meta has had time to allocate to it.
| Launch cohort | Share of spend | This wk | Last wk | ROAS | Spend |
|---|---|---|---|---|---|
| Launched this week | 10.1% | 11.1% | 1.27 | $951 | |
| Launched 1 week ago | 6.8% | 26.5% | 2.99 | $637 | |
| Launched 2 weeks ago | 11.3% | 23.9% | 2.34 | $1,070 | |
| Launched 3 weeks ago | 26.8% | 1.1% | 2.43 | $2,529 | |
| Launched 4 weeks ago | 0.4% | 13.5% | 3.76 | $33 | |
| Launched 5+ weeks ago | 44.6% | 23.8% | 2.34 | $4,206 |
The sale batches are this week's engine, one cohort later than usual. Creative launched 3 weeks ago (the Aug 5–11 Back To Fitness and Back In Stock batches, plus the Whitelisting JRD drops) carries 26.8% of spend at 2.43, up from the 1.1% that cohort position held a week ago as the sale campaign wound down and Meta re-found those ads in evergreen. The freshest fortnight is smaller but the most efficient vintage on the board: launches from the prior two weeks hold 18.1% of spend at 2.58 against a 2.30 account rate, led by the 1-week cohort at 2.99. The flag is the base of the pyramid: 5+ week veterans took 44.6% of spend (up from 23.8%), and this week's launches (the Aug 24 creator drop) sit at 10.1% at 1.27 - day one of the same maturation curve. If the new whitelisting cohort follows the pattern, it becomes next week's engine; if it doesn't, September opens on aging creative.
Vendor scorecard - Aug 1–25
| Team | Format | Assets | With delivery | New since 8/12 | Spend | % of spend | Revenue | ROAS | CPA | Link CTR | CPM | Spend WoW |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Whitelisting / Insense | Video | 72 | 68 | 26 | $13,942 | 41% | $30,883 | 2.22 | $74 | 2.04% | $32.50 | ▼ 17% WoW |
| Internal Creative | Mixed | 284 | 199 | 31 | $19,922 | 59% | $44,828 | 2.25 | $74 | 1.63% | $32.06 | ▼ 20% WoW |
| Account total | Mixed | 356 | 267 | 57 | $33,864 | 100% | $75,711 | 2.24 | $74 | 1.80% | $32.24 | ▼ 19% WoW |
Team rows sum exactly to the account total. Assignment: "Whitelisting" in the ad name or membership in the RSG Whitelisting Partnership Ads campaign → Whitelisting / Insense · everything else → Internal Creative.
Video retention by team
| Team | Hook (3s / imp.) | 25% watched | 50% watched | 100% watched | ThruPlay |
|---|---|---|---|---|---|
| Whitelisting / Insense | 31.85% | 16.09% | 9.61% | 4.74% | 10.19% |
| Internal Creative | 27.50% | 15.33% | 8.66% | 4.21% | 8.32% |
| Account video baseline | 29.61% | 15.70% | 9.12% | 4.46% | 9.23% |
All columns are Meta video metrics divided by impressions, video ads only. Read the two halves separately: hook rate is how well the first 3 seconds buy attention; the 25–100% columns are how well the ad keeps it. Whitelisting hooks harder and holds deeper at every checkpoint; Internal's gap is widest at the 3-second mark.
How to use this report. Click any creative thumbnail to play the ad in-page (the live Meta preview loads in an overlay, video plays with sound). Click Retention ▦ on a card, or the ▦ icon beside an ad name in any table, to open that ad's watch-through curve plotted against the account video baseline. Ad names in the per-asset tables are clickable too.
Reading a curve. A curve that starts above the baseline and drops below it by the 25% mark is a hook problem solved and a script problem unsolved. A curve that starts below and stays parallel is a first-three-seconds problem. A curve that tracks the baseline but converts badly is a landing-page problem, not a creative one.
Whitelisting / Insense Partnership Ads
Recent launches
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▶All other new launches (17 ads, minimal spend so far)
- WHITELISTING_Curlpositive_Jump Ropes LP ($20 · launched 08/24)
- WHITELISTING_ Moseawell_Jump Ropes LP ($17 · launched 08/24)
- WHITELISTING_Gymdaddyp _Jump Ropes LP ($15 · launched 08/24)
- WHITELISTING_Musclesbymarcell_Jump Ropes LP ($14 · launched 08/24)
- CR_JRD-HowDoYouExplain_Video_Jump Ropes LP ($14 · launched 08/18)
- WHITELISTING_Sweatfitnessgirl 2_Jump Ropes LP ($13 · launched 08/24)
- WHITELISTING_ Jimschallenge 3_Jump Ropes LP ($12 · launched 08/24)
- WHITELISTING_Hergardengym 2_Jump Ropes LP ($8 · launched 08/24)
- WHITELISTING_Hergardengym_Jump Ropes LP ($8 · launched 08/24)
- CR_JRD-jump rope daily_Video_Jump Ropes LP ($6 · launched 08/18)
- WHITELISTING_Legendary_Pasos _Jump Ropes LP ($3 · launched 08/24)
- WHITELISTING_Damsbotha_Jump Ropes LP ($2 · launched 08/24)
- WHITELISTING_Jump Rope DudesCR_JRD-10 tricks to get shredded_Video_Jump Ropes LP ($1 · launched 08/25)
- WHITELISTING_San Fran Fitness_CR_SanFran-Beginner Ropeless_Video_Jump Ropes LP ($1 · launched 08/25)
- WHITELISTING_San Fran Fitness_CR_SanFran-AMPVibe_Video_Jump Ropes LP ($1 · launched 08/25)
- WHITELISTING_Jump Rope DudesCR_JRD_Loseweight_Video_Jump Ropes LP ($1 · launched 08/25)
- WHITELISTING_Jump Rope DudesCR_JRD-Beginner 15 Jumprope tricks_Video_Jump Ropes LP ($0 · launched 08/25)
Performance by creator hired
| Creator | Ads | Spend | Revenue | ROAS | Purch. | CPA | Link CTR | Hook |
|---|---|---|---|---|---|---|---|---|
 Earth & Owl (Nikki) | 12 | $7,580 | $18,198 | 2.40 | 108 | $70 | 2.10% | 31.3% |
 San Fran Fitness (Claire) | 16 | $2,594 | $5,055 | 1.95 | 30 | $86 | 2.59% | 35.0% |
 Jump Rope Dudes | 20 | $2,418 | $4,937 | 2.04 | 34 | $71 | 1.55% | 29.7% |
 Jim (Challenge) NEW | 3 | $374 | $102 | 0.27 | 1 | $374 | 2.34% | 33.0% |
 SweatFitnessGirl | 3 | $330 | $343 | 1.04 | 3 | $110 | 2.32% | 35.4% |
 Phoenix NEW | 2 | $252 | $996 | 3.95 | 5 | $50 | 1.70% | 44.1% |
 Dave (Founder) NEW | 1 | $231 | $619 | 2.68 | 3 | $77 | 1.23% | 27.8% |
 Damian | 7 | $75 | $632 | 8.44 | 4 | $19 | 1.36% | 27.8% |
 CurlPositive NEW | 1 | $20 | $0 | 0.00 | 0 | - | 2.50% | 38.6% |
 Moseawell NEW | 1 | $17 | $0 | 0.00 | 0 | - | 3.04% | 38.6% |
 HerGardenGym NEW | 2 | $16 | $0 | 0.00 | 0 | - | 1.48% | 36.1% |
 GymDaddyP NEW | 1 | $15 | $0 | 0.00 | 0 | - | 1.89% | 39.5% |
 Muscles by Marcell NEW | 1 | $14 | $0 | 0.00 | 0 | - | 3.64% | 32.3% |
 Legendary Pasos NEW | 1 | $3 | $0 | 0.00 | 0 | - | 0.00% | 44.4% |
 Damsbotha NEW | 1 | $2 | $0 | 0.00 | 0 | - | 1.79% | 32.1% |
Creator parsed from the ad-name token. WHITELISTING_CR_JRD ads are whitelisted Jump Rope Dudes content and roll up under Jump Rope Dudes.
Performance by landing page
| Destination | Ads | Spend | Revenue | ROAS | Purch. | CPA | Link CTR |
|---|---|---|---|---|---|---|---|
| /collections/jump-ropes | 55 | $10,807 | $24,488 | 2.27 | 150 | $72 | 1.94% |
| /pages/lp-ropeless-jump-ropes | 11 | $2,566 | $5,055 | 1.97 | 31 | $83 | 2.48% |
| / | 6 | $569 | $1,339 | 2.35 | 7 | $81 | 2.47% |
Destination parsed from the ad-name landing-page token; account-level Motion landing-page performance is in the Method section notes.
Top performers
Top by ROAS
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▶Best (lowest) CPA
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▶Top by link CTR
▶▶▶Ranked among ads with ≥ $50 spend (Aug 1–25). Click any thumbnail to play the ad in-page; "Retention ▦" opens the watch-through curve against the account video baseline.
Spend & sales per asset
Ad names in this table are clickable, the ad opens in-page. ▦ opens the retention curve.
Assets with zero or minimal delivery
Minimal spend - under $50 (35 ads)
- Whitelisting_officialjumpropedudes V1_Jump Ropes CP - Copy ($46)
- Whitelisting_CR_Damian-Ropeless-AtHome.mp4_Video_Jump Ropes LP ($42)
- Whitelisting_officialjumpropedudes V3_Jump Ropes CP - Copy 2 ($35)
- CR_JRD-Why I use weighted ropes_Video_Jump Ropes LP ($32)
- Claire SanFran Fitness Whitelisting 2_HP - Copy ($30)
- WHITELISTING_Sweatfitnessgirl_Jump Ropes LP ($26)
- WHITELISTING_CR_JRD-Hybrid Athlete_Video_Jump Ropes LP ($25)
- Whitelisting_CR_Phoenix-Hybrid.mp4_Video_LP Ropeless Jump Ropes ($21)
- WHITELISTING_Curlpositive_Jump Ropes LP ($20)
- WHITELISTING_ Moseawell_Jump Ropes LP ($17)
- WHITELISTING_Gymdaddyp _Jump Ropes LP ($15)
- Claire SanFran Fitness Whitelisting 3_Ropeless CP - Copy ($15)
- WHITELISTING_Musclesbymarcell_Jump Ropes LP ($14)
- CR_JRD-HowDoYouExplain_Video_Jump Ropes LP ($14)
- WHITELISTING_Sweatfitnessgirl 2_Jump Ropes LP ($13)
- Claire SanFran Fitness Whitelisting 3_HP ($13)
- Whitelisting_officialjumpropedudes V2_Jump Ropes CP ($13)
- WHITELISTING_ Jimschallenge 3_Jump Ropes LP ($12)
- Whitelisting_Damian-CrossropevsRunning_Video_Jump Ropes LP ($10)
- Whitelisting_officialjumpropedudes V3_Jump Ropes CP ($9)
- WHITELISTING_Hergardengym 2_Jump Ropes LP ($8)
- WHITELISTING_Hergardengym_Jump Ropes LP ($8)
- Whitelisting_Damian-Hybrid_Video_Jump Ropes LP ($8)
- Claire SanFran Fitness Whitelisting 3_Ropeless CP ($7)
- Claire SanFran Fitness Whitelisting 2_Ropeless CP ($6)
- Whitelisting_Damian-Hybrid.mp4_Video_Jump Ropes LP ($6)
- CR_JRD-jump rope daily_Video_Jump Ropes LP ($6)
- Claire SanFran Fitness Whitelisting 2_HP ($4)
- Whitelisting_Damian_NewtoFitness-V1_Video_Jump Ropes LP ($4)
- Whitelisting_officialjumpropedudes V1_Jump Ropes CP ($4)
- WHITELISTING_Legendary_Pasos _Jump Ropes LP ($3)
- Whitelisting_Damian-Ropeless_95cal.mp4_Video_Jump Ropes LP ($3)
- WHITELISTING_Damsbotha_Jump Ropes LP ($2)
- Whitelisting_Damian_Ropeless_Busy.mp4_Video_Jump Ropes LP ($2)
- WHITELISTING_Jump Rope DudesCR_JRD-10 tricks to get shredded_Video_Jump Ropes LP ($1)
Zero spend - no delivery Aug 1–25 (4 ads)
- WHITELISTING_Jump Rope DudesCR_JRD-Beginner 15 Jumprope tricks_Video_Jump Ropes LP
- WHITELISTING_Jump Rope DudesCR_JRD_Loseweight_Video_Jump Ropes LP
- WHITELISTING_San Fran Fitness_CR_SanFran-AMPVibe_Video_Jump Ropes LP
- WHITELISTING_San Fran Fitness_CR_SanFran-Beginner Ropeless_Video_Jump Ropes LP
Performance feedback & creative direction
What's working - Earth & Owl is the franchise; the ropeless creators are the discovery. Nikki's batch carried $7,580 MTD. The flagship 7/29 copy took $1,230 at 2.63 with the deepest retention in the account (31% of plays reach the 25% mark, 13% complete) and its sibling runs 3.03 on $352 - her POV talking hook into a real jump session is the element to keep cutting new hooks onto. The Phoenix ropeless workout ($231 at 4.31, 37% of plays to the quarter mark) and Dave-Founder whitelisting ($231 at 2.68) both pair creator or founder credibility with the ropeless story - feed both more variations.
What's underperforming - and the likely why. The Aug 24 creator drop is one day in, and Jimschallenge #1 already pulled $308 with one purchase - its retention snaps after 3 seconds (7% of plays reach the 25% mark), so the hook grabs and the first five seconds after it lose people; the challenge premise needs to pay off faster. The @earthandowl CP copy shows the same shape at scale (8% of plays reach 25%): the edit leans on the hook too long before the product turns up. And San Fran Fitness converts on the HP destination (3.23 on $371) but not on the Ropeless CP copies - the content skews weighted-rope while that destination is ropeless; align content to destination.
Hook vs hold, in numbers. Whitelisting hooks at 31.9% of impressions against the 29.6% account baseline and holds 16.1% to the 25% mark vs 15.7% - it wins both halves, which is rare. That is the argument for the proposed share shift in September's demand model.
Creative direction for the next batch. (1) Brief Nikki for 3–4 new hook variations on the proven body: cold-open on the rope hitting the ground, a day-30-vs-day-1 freeze, a price-objection open. (2) Ask Claire for a ropeless-first cut so content matches destination. (3) For the Aug 24 cohort, front-load the product reveal inside the first 5 seconds and deliver 9:16 caption-safe masters - Reels is a quarter of account spend. (4) Naming: add a consistent creator and version token (WHITELISTING_<Creator>_<Concept>_V#) - several ads in this batch carry no version token, which makes brief-level readouts impossible.
Internal Creative
Video vs static
| Format | Ads | Spend | Revenue | ROAS | Purch. | CPA | Link CTR |
|---|---|---|---|---|---|---|---|
| Video | 217 | $15,103 | $34,271 | 2.27 | 198 | $76 | 1.79% |
| Static | 67 | $4,819 | $10,557 | 2.19 | 70 | $69 | 1.19% |
Recent launches
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▶All other new launches (25 ads, minimal spend so far)
- CR_Chris-Ropeless.mp4_Video_LP Ropeless Jump Ropes ($16 · launched 08/13)
- CR_Founder Ads - Why It Works_Founder - Why weighted ropes work_Video_Jump Ropes LP ($8 · launched 08/13)
- AMP Vibe Product Reels_Video_Jump Ropes LP ($8 · launched 08/20)
- CR_Chris-Ropeless-TextOverlay.mp4_Video_LP Ropeless Jump Ropes ($8 · launched 08/13)
- CR_Founder Ads - Why It Works_Founder - Stop Choosing Between Strength & Cardio_Video_Jum… ($5 · launched 08/13)
- CR_Founder Ads - Why It Works_Founder - If youre not getting results_Video_Jump Ropes LP ($4 · launched 08/13)
- CR_Danica-Weight+Jumprope V2_Video_Jump Ropes LP ($4 · launched 08/18)
- CR_Founder Ads - Why It Works_Founder - Jump rope isnt just cardio_Video_Jump Ropes LP ($3 · launched 08/13)
- New Color ReleaseHandles2_Image_Jump Ropes LP ($2 · launched 08/20)
- Stop Animation - AMP Vibe Good News_Video_Jump Ropes LP ($2 · launched 08/20)
- Founder - Progress before the physical result_Video_Jump Ropes LP ($2 · launched 08/20)
- CR_Shari_CardioThat_Jump Ropes LP ($2 · launched 08/25)
- New Color Release_NewColoredHandles2_Video_Jump Ropes LP ($2 · launched 08/20)
- New Color Release_NewColoredHandles1_Video_Jump Ropes LP ($1 · launched 08/20)
- Founder - Advanced Jump Rope_Video_Jump Ropes LP ($1 · launched 08/20)
- CR_Mashup_Video_Jump Ropes LP ($0 · launched 08/18)
- Founder - Why we built it_Video_Jump Ropes LP ($0 · launched 08/20)
- TCR_Danica-Weight+Jumprope V1_Video_Jump Ropes LP ($0 · launched 08/18)
- CR_Shari_Burn100Cal_Jump Ropes LP ($0 · launched 08/25)
- Founder - I couldn't see progress_Video_Jump Ropes LP ($0 · launched 08/20)
- JRD-Busy Parent_Video_Jump Ropes LP ($0 · launched 08/18)
- CR_Kendell Ellis_Jump Ropes LP ($0 · launched 08/25)
- Founder - the accountability problem_Video_Jump Ropes LP ($0 · launched 08/20)
- Founder - When we launched AMP_Video_Jump Ropes LP ($0 · launched 08/20)
- CR_HomeworkoutGirl_Jump Ropes LP ($0 · launched 08/25)
Performance by concept family
| Concept family | Ads | Spend | Revenue | ROAS | Purch. | CPA | Link CTR |
|---|---|---|---|---|---|---|---|
 Legacy evergreen ("Video |") recuts | 10 | $3,883 | $10,624 | 2.74 | 58 | $67 | 2.23% |
 AMP Vibe / product launches | 11 | $3,535 | $7,359 | 2.08 | 41 | $86 | 2.24% |
 Back To Fitness Sale batch | 22 | $3,437 | $7,038 | 2.05 | 48 | $72 | 1.06% |
 Creator-style UGC edits (CR_) | 135 | $2,515 | $7,170 | 2.85 | 43 | $58 | 1.61% |
 Heavy Ropeless Back In Stock batch | 8 | $2,149 | $4,684 | 2.18 | 28 | $77 | 1.15% |
 JRD recuts | 16 | $1,733 | $2,260 | 1.30 | 12 | $144 | 1.34% |
 Under $100 / Deals statics | 8 | $915 | $1,975 | 2.16 | 16 | $57 | 0.89% |
 SCULPT / Brooke series | 12 | $772 | $1,684 | 2.18 | 11 | $70 | 2.95% |
 Transformation / social proof | 30 | $547 | $1,158 | 2.12 | 7 | $78 | 1.85% |
 New Color Release batch | 4 | $265 | $877 | 3.31 | 4 | $66 | 1.72% |
 Founder (Dave) series | 28 | $171 | $0 | 0.00 | 0 | - | 1.18% |
Performance by landing page
| Destination | Ads | Spend | Revenue | ROAS | Purch. | CPA | Link CTR |
|---|---|---|---|---|---|---|---|
| /collections/jump-ropes | 171 | $5,419 | $11,996 | 2.21 | 73 | $74 | 1.89% |
| /pages/lp-ropeless-jump-ropes | 21 | $3,210 | $6,330 | 1.97 | 42 | $76 | 1.02% |
| /collections/heavy-ropeless-collection | 8 | $2,149 | $4,684 | 2.18 | 28 | $77 | 1.15% |
| /collections/deals | 10 | $915 | $1,975 | 2.16 | 16 | $57 | 0.89% |
| /pages/lp-sculpt-system | 12 | $772 | $1,684 | 2.18 | 11 | $70 | 2.95% |
| /products/ropeless-amp-vibe-set-le | 4 | $755 | $1,577 | 2.09 | 8 | $94 | 1.69% |
| /products/get-strong-jump-rope-set-2023 | 1 | $417 | $1,234 | 2.96 | 7 | $60 | 1.93% |
| / | 5 | $155 | $407 | 2.63 | 3 | $52 | 0.99% |
| /blogs/blog/rebuilding-strength-after-menopause-how-crossrope-supports-your-bone-health | 6 | $105 | $3 | 0.02 | 0 | - | 1.71% |
| /pages/lp-amp | 7 | $52 | $0 | 0.00 | 0 | - | 1.26% |
| /products/amp-vibe-jump-rope-set | 2 | $22 | $6 | 0.25 | 0 | - | 2.01% |
Destination parsed from the ad-name landing-page token; account-level Motion landing-page performance is in the Method section notes.
Top performers
Top by ROAS
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Best (lowest) CPA
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▶Top by link CTR
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▶Ranked among ads with ≥ $50 spend (Aug 1–25). Click any thumbnail to play the ad in-page; "Retention ▦" opens the watch-through curve against the account video baseline.
Spend & sales per asset
Ad names in this table are clickable, the ad opens in-page. ▦ opens the retention curve.
Assets with zero or minimal delivery
Minimal spend - under $50 (151 ads)
- Stop Animation - AMP Vibe_Video_AMP LP ($50)
- CR_Jim-JumpRopeComparison.mp4_Video_Jump Ropes LP ($44)
- Video | JRD - 10k steps | Jan26 ($43)
- CR_Pamela Ropeless_Pamela Ropeless Story - Reedit-Video_Jump Ropes CP ($43)
- Back To Fitness Sale (Creator UGC)_CR_JRD-BTF Sale_Video_Jump Ropes LP ($41)
- CR_NewsStyle-Over50 Rebuilding Strength After Menopause LP ($35)
- CR_SCULPT_Brooke_Busy Over 40_10 years ago_Video ($33)
- CR_Founder Ads - Why It Works_Founder - Crossrope Shoulders_Video_Jump Ropes LP ($32)
- CR_DylanCheek-Yap-BuildMuscle_Jump Ropes CP ($32)
- CR_Jim-Transformation_JogAlternative.mp4_Video_Jump Ropes LP ($29)
- Challenge Theory Transformation 2_Static_Jump Ropes LP – Copy ($28)
- Heavy Ropeless - Back In Stock (HRL_BackInStock)_HRL_BackInStockv3.2_Video_Heavy Ropeless… ($27)
- CR_Maggi_FullBodyWorkout_Video_Jump Ropes CP – Copy ($26)
- CR_Chris-Ropeless_V2.mp4_Video_LP Ropeless Jump Ropes ($26)
- Adam - Tool for runners_Video_Jump Ropes LP ($26)
- CR_Jim-Transformation.mp4_Video_Jump Ropes LP – Copy ($24)
- CR_Marcell-RegularvsWeighted_Video_Jump Ropes LP – Copy ($24)
- Under100C-C_Under100A_Deals CP ($24)
- MoreCaloriesLessTime-Split_CR_StaticSplitScreen_Calories_Image_Jump Ropes LP ($22)
- Fired-Thomas_HP ($22)
- Kristin_Ropeless-Consistent_CR_Kristin Mori (x3)_Jump Ropes CP - Copy ($21)
- CR_Founder Ads - Why It Works_Founder - Built a company around a kids toy_Video_Jump Rope… ($20)
- CR_Marcell-BusyAdults_Video_Jump Ropes LP ($20)
- Ropeless Callout_Ropeless Jump Ropes PDP ($19)
- 08/06/2026CR_Founder-PriceObjection_Founder - Price - What you're actually buying_Video_J… ($19)
- AMP Vibe V2 Static_Ropeless Jump Ropes PDP ($19)
- Heavy Ropeless - Back In Stock (HRL_BackInStock)_HRL_BackInStock1_Video_Heavy Ropeless Co… ($19)
- CR_TransformationDavid2 Statics (x4)_Static_Jump Ropes CP – Copy ($18)
- Fired-Abbey_HP ($18)
- CR_NickyB-4RW_Video_Jump Ropes LP ($17)
- CR_ViralNews-CrossTrain-Damian_Video_Jump Ropes CP ($16)
- AMP Vibe LE - Unboxing AD_Video_AMP PDP ($16)
- CR_Chris-Ropeless.mp4_Video_LP Ropeless Jump Ropes ($16)
- CR_Jim-Transformation-Beginner.mp4_Video_Jump Ropes LP – Copy ($16)
- CR_Jim-Transformation-Beginner.mp4_Video_Jump Ropes LP ($16)
- CR_TransformationDavid2 Statics (x4)_Static_Jump Ropes CP ($15)
- Video | Kathy Busy Mom | Oct25 ($15)
- CR_Miranda-Cardio Alternative_Video_Jump Ropes LP ($15)
- CR_Heather-Partner_Jump Ropes LP ($15)
- CR_JRD-Replace Running_Video_Jump Ropes CP ($14)
- Dave Reacting to Comments_investment_CR_Dave-Founder-Price_Jump Ropes CP - Copy ($14)
- CR_4RW-Cardio_Video_Jump Ropes LP ($14)
- CR_JRD-06_Jump Ropes CP – Copy - Copy ($14)
- CR_DylanCheek-3Reasons_Jump Ropes CP ($13)
- CR_Jim-JumpRopeComparison.mp4_Video_Jump Ropes LP – Copy ($13)
- CR_Jim-Transformation.mp4_Video_Jump Ropes LP ($13)
- CR_Marcell-ShortWorkout_Video_Jump Ropes LP – Copy ($13)
- CR_Newest Addition To Workout_Video_Jump Ropes LP – Copy ($13)
- 08/06/2026CR_Founder-PriceObjection_Founder - Price - Not just a jump rope_Video_Jump Rop… ($13)
- CR_JRD-Replace Running_Video_Jump Ropes CP – Copy ($12)
- Under100B-C_Under100A_Deals CP ($12)
- CR_Transformation2 Statics (x4)_Static_Jump Ropes CP ($11)
- CR_Workout Combo_Jump Ropes LP – Copy ($11)
- CR_DylanCheek-JumpRope-BestFitnessTool_Jump Ropes CP ($11)
- CR_Heather-Partner_Jump Ropes LP – Copy ($11)
- Back To Fitness Sale (Creator UGC)_CR_JasonV-BTF Sale.mp4_Video_Jump Ropes LP ($11)
- CR_Maggi_FullBodyWorkout_Video_Jump Ropes CP ($10)
- 08/06/2026CR_Founder-PriceObjection_Founder - Price - not for everyone_Video_Jump Ropes LP ($10)
- CR_Marcell-5RW_Video_Jump Ropes LP – Copy ($9)
- CR_NewsStyle-Over50 Rebuilding Strength After Menopause LP – Copy - Copy ($9)
- CR_Community-Ropeless-Text Overlay_Gary Brown - Simple Text_rev02_Video ($9)
- CR_Marcell-BusyAdults_Video_Jump Ropes LP – Copy ($9)
- CR_JRD Jumping Rope_JRD-BoneDensity-Joints_Video - Copy ($9)
- Transformations _Your Turn" & "David_TransformationDavid 2_Static_Jump Ropes CP – Copy ($9)
- No Space_NoTime2_1080x1350 (1)_Image_LP Ropeless Jump Ropes ($9)
- 08/06/2026CR_Founder-PriceObjection_Founder - Price - Who is this for_Video_Jump Ropes LP ($9)
- 08/06/2026CR_Founder-PriceObjection_Founder - Price - The system_Video_Jump Ropes LP ($8)
- Back To Fitness Sale (Creator UGC)_CR-BTF Sale_Nicole-HomeWorkout.mp4_Video_Jump Ropes LP ($8)
- CR_Sophie Bone Density V2_Video - Copy ($8)
- CR_Founder Ads - Why It Works_Founder - Why weighted ropes work_Video_Jump Ropes LP ($8)
- AMP Vibe Product Reels_Video_Jump Ropes LP ($8)
- CR_Chris-Ropeless-TextOverlay.mp4_Video_LP Ropeless Jump Ropes ($8)
- No Space_NoTime1_1080x1350 (1)_Image_LP Ropeless Jump Ropes ($8)
- CR_Miranda-5RW_Jump Ropes CP ($8)
- CR_SCULPT_Brooke_Busy Over 40_Before kids wake_Video ($7)
- CR_Eugenie-Story_Video_Jump Ropes CP – Copy ($7)
- Heavy Ropeless - Back In Stock (HRL_BackInStock)_HRL_BackInStockv3.1_Video_Heavy Ropeless… ($7)
- Back To Fitness Sale (Branded)BackToFitness_Mix (1)_Video_LP Ropeless Jump Ropes ($7)
- CR_KathyJumps_Transformation-CRStory_Jump Ropes CP ($7)
- CR_JRD-WhoWouldUseRopeless_Video_Jump Ropes CP – Copy ($6)
- CR_Transformation1 Statics (x4)_Static_Jump Ropes CP ($6)
- AMP Vibe LE - Unboxing AD_Video_AMP PDP – Copy ($6)
- CR_Ropeless4RW_Video_Jump Ropes LP ($6)
- 08/06/2026CR_Founder-PriceObjection_Founder - Price - cheap vs effective_Video_Jump Ropes… ($6)
- Transformations _Your Turn" & "David_TransformationDavid 1_Static_Jump Ropes CP ($5)
- CR_DylanCheek-JumpRope-BestJumpRope_Jump Ropes CP ($5)
- CR_Sophie Bone Density V1_Video ($5)
- CR_Ash_NewFavCardioWorkout_Video_Jump Ropes CP – Copy ($5)
- Back To Fitness Sale (Branded) 7_Image_LP Ropeless Jump Ropes ($5)
- CR_Founder Ads - Why It Works_Founder - Stop Choosing Between Strength & Cardio_Video_Jum… ($5)
- CR_Sophie Bone Density V1_Video - Copy ($5)
- 08/06/2026CR_Founder-PriceObjection_Founder - Price - Investment_Video_Jump Ropes LP ($5)
- CR_Miranda-TryingCrossrope_Video_Jump Ropes CP – Copy ($5)
- CR_Community-Ropeless-Text Overlay_Gary Brown - Simple Text_Video ($5)
- Busy Parent Question_Static – Copy ($5)
- CR_WhyWeighedJumpRope-TextOverlay_Video_Jump Ropes CP – Copy ($4)
- CR_Founder Ads - Why It Works_Founder - If youre not getting results_Video_Jump Ropes LP ($4)
- CR_Marcell-RegularvsWeighted_Video_Jump Ropes LP ($4)
- CR_Heather-Mom_Jump Ropes CP ($4)
- CR_Jason-4RW Ropeless_Video_Ropeless LP – Copy ($4)
- Adam - Travel Essential_Video_Jump Ropes LP ($4)
- 100CalAtHome-Split_CR_StaticSplitScreen_Calories_Image_Jump Ropes LP ($4)
- CR_JRD-06_Jump Ropes CP ($4)
- Starter Sets Under $100_Deals LP ($4)
- CR_Jason-4RW Ropeless_Video_Ropeless LP ($4)
- Challenge Theory Transformation 1_Static_Jump Ropes LP – Copy ($4)
- CR_Kyle-100cal in 10min_Video_Jump Ropes CP – Copy ($4)
- CR_Danica-Weight+Jumprope V2_Video_Jump Ropes LP ($4)
- CR_Ash-Top Athletes_Video_Jump Ropes CP ($3)
- Challenge Theory Transformation 3_Static_Jump Ropes LP – Copy ($3)
- CR_Dave-Ropeless Not For You_Video_Jump Ropes CP – Copy ($3)
- CR_Ash-Top Athletes_Video_Jump Ropes CP – Copy ($3)
- Kristin_Ropeless-ConsistentV2_CR_Kristin Mori (x3)_Jump Ropes CP ($3)
- Challenge Theory Transformation 2_Static_Jump Ropes LP ($3)
- Back To Fitness Sale (Creator UGC)_CR_BTF Sale_JRD-RopelessWhoThey'reFor_Video_Jump Ropes… ($3)
- CR_ViralNews-SameCardioBenefit-Ropeless_Video_Jump Ropes CP ($3)
- CR_ViralNews-CrossTrain-Damian_Video_Jump Ropes CP – Copy ($3)
- CR_SCULPT_Brooke-BusyOver40_ Shortsleeve_Video ($3)
- CR_NewsStyle-Over50 Rebuilding Strength After Menopause LP – Copy 2 - Copy ($3)
- CR_NewsStyle-Over50 Rebuilding Strength After Menopause LP – Copy 2 ($3)
- BestSellerB_BestSellA-B_Static_Get Lean Jump Rope Set 2023 LP - Copy ($3)
- CR_Miranda-TryingCrossrope_Video_Jump Ropes CP ($3)
- CR_Pamela Ropeless_Pamela Ropeless Story - Reedit-Video_Jump Ropes CP – Copy ($3)
- CR_Founder Ads - Why It Works_Founder - Jump rope isnt just cardio_Video_Jump Ropes LP ($3)
- Transformations _Your Turn" & "David_Transformation2_Static_Jump Ropes CP ($2)
- CR_Dave-Ropeless Not For You_Video_Jump Ropes CP ($2)
- Back To Fitness Sale (Branded) 3_Video_LP Ropeless Jump Ropes ($2)
- New Color ReleaseHandles2_Image_Jump Ropes LP ($2)
- CR_Community-Ropeless-Text Overlay_John - Simple Text_1_Video ($2)
- CR_JRD-Myth-Fact_Video_Jump Ropes CP – Copy ($2)
- Stop Animation - AMP Vibe Good News_Video_Jump Ropes LP ($2)
- Founder - Progress before the physical result_Video_Jump Ropes LP ($2)
- CR_Sophie Bone Density V2_Video ($2)
- Kristin_Ropeless-Consistent_CR_Kristin Mori (x3)_Jump Ropes CP ($2)
- CR_NewsStyle-Over50 Rebuilding Strength After Menopause LP – Copy ($2)
- Effective Calories_HP ($2)
- CR_Dave-AMP_Video_Jump Ropes CP ($2)
- CR_Jason-Running Alternative_Video_HP ($2)
- CR_Notes-CardioHaters_Video_Jump Ropes CP – Copy ($2)
- CR_Jasem-Cross Train Marathon_Jasem-CrossTraining_FINAL_Video_Jump Ropes CP – Copy ($2)
- CR_Shari_CardioThat_Jump Ropes LP ($2)
- New Color Release_NewColoredHandles2_Video_Jump Ropes LP ($2)
- Under100A-C_Under100A_Deals CP - Copy ($1)
- CR_Transformation1 Statics (x4)_Static_Jump Ropes CP – Copy ($1)
- CR_SCULPT_Brooke_Busy Over 40_10 years ago_Video - Copy ($1)
- CR_TransformationDavid Statics (x4)_Static_Jump Ropes CP ($1)
- CR_WhyWeighedJumpRope-TextOverlay_Video_Jump Ropes CP ($1)
- CR_Kyle AMP USP_Video_AMP LP ($1)
- Kristin_Ropeless-ConsistentV2_CR_Kristin Mori (x3)_Jump Ropes CP - Copy ($1)
- Dave Reacting to Comments_investment_CR_Dave-Founder-Price_Jump Ropes CP ($1)
- CR_Jasem-Inflammation Marathon_Jasem_V2_Video_Jump Ropes CP – Copy ($1)
Zero spend - no delivery Aug 1–25 (85 ads)
- CR_Kathy-POV-Didnt Give Up_CR_Kathy-POV-Didnt Give Up
- CR_Diane-SculptSystem-POV_CR_Diane-Sculpt System
- CR_Community-Ropeless-Text Overlay_John - Simple Text_2_Video
- CR_Community-Ropeless-Text Overlay_John - Simple Text_3_Video
- CR_Community-Ropeless-Text Overlay_John - Simple Text_John _Video
- CR_SCULPT_Brooke-BusyOver40_ Two Teenagers_Video
- CR_SCULPT_Brooke-WhatsHappeningToMyArms_ No One Warned_Video
- CR_SCULPT_Brooke-WhatsHappeningToMyArms_ Summer_Video
- CR_SCULPT_Brooke-WhatsHappeningToMyArms_Embarrased_Video
- CR_SCULPT_Brooke_Busy Over 40_Kitchen_Video
- CR_JRD-06_Jump Ropes CP – Copy
- BestSellerA_BestSellA-B_Static_Get Lean Jump Rope Set 2023 LP
- BestSellerA_BestSellA-B_Static_Get Lean Jump Rope Set 2023 LP - Copy
- BestSellerB_BestSellA-B_Static_Get Lean Jump Rope Set 2023 LP
- Kristin-Ropeless_Price Objection_CR_Kristin Mori (x3)_Jump Ropes CP
- Kristin-Ropeless_Price Objection_CR_Kristin Mori (x3)_Jump Ropes CP - Copy
- CR_JRD Jumping Rope_JRD-BoneDensity-Joints_Video
- CR_Sophie-Bone Density Split Screen_Video
- CR_Sophie-Bone Density Split Screen_Video - Copy
- CR_Heather-Text Overlay (2)_CR_Heather-POVbusy_mom_schedule_Video_Jump Ropes CP
- CR_Heather-Text Overlay (2)_CR_Heather-POVbusy_mom_schedule_Video_Jump Ropes CP – Copy
- CR_Heather-Text Overlay (2)_CR_Heather_PSABusyMoms_Video_Jump Ropes CP
- CR_Heather-Text Overlay (2)_CR_Heather_PSABusyMoms_Video_Jump Ropes CP – Copy
- CR_Jasem-Cross Train Marathon_Jasem-CrossTraining_FINAL_Video_Jump Ropes CP
- CR_Jasem-Inflammation Marathon_Jasem_V2_Video_Jump Ropes CP
- CR_Jasem-Underrated Cross Training_Jasem_Underrated-FINAL_Video_Jump Ropes CP
- CR_Jasem-Underrated Cross Training_Jasem_Underrated-FINAL_Video_Jump Ropes CP – Copy
- CR_Kyle-100cal in 10min_Video_Jump Ropes CP
- CR_ViralNews-SameCardioBenefit-Ropeless_Video_Jump Ropes CP – Copy
- CR_Ash_NewFavCardioWorkout_Video_Jump Ropes CP
- CR_BradleyHorner-Boxing-FavWorkout_Video_Jump Ropes CP
- CR_BradleyHorner-Boxing-FavWorkout_Video_Jump Ropes CP – Copy
- CR_Dave-AMP_Video_Jump Ropes CP – Copy
- CR_JRD-4ReasonsWhy_Video_Jump Ropes CP
- CR_JRD-4ReasonsWhy_Video_Jump Ropes CP – Copy
- CR_Miranda-10minWorkoutWithMe_Video_Jump Ropes CP
- CR_Miranda-10minWorkoutWithMe_Video_Jump Ropes CP – Copy
- CR_Transformation2 Statics (x4)_Static_Jump Ropes CP – Copy
- CR_TransformationDavid Statics (x4)_Static_Jump Ropes CP – Copy
- Summer Clearance Sale_SummerSaleAd3_Static_Deals CP – Copy
- Summer Clearance Sale_SummerSaleAd4_Static_Deals CP – Copy
- Transformations _Your Turn" & "David_Transformation1_Static_Jump Ropes CP
- Transformations _Your Turn" & "David_Transformation1_Static_Jump Ropes CP – Copy
- Transformations _Your Turn" & "David_Transformation2_Static_Jump Ropes CP – Copy
- Transformations _Your Turn" & "David_TransformationDavid 1_Static_Jump Ropes CP – Copy
- Transformations _Your Turn" & "David_TransformationDavid 2_Static_Jump Ropes CP – Copy 2
- CR_JRD-Busy Parent_Video_Jump Ropes CP – Copy
- CR_JRD-Myth-FactV2_Video_Jump Ropes CP – Copy
- CR_Notes-BusyMoms_Video_Jump Ropes CP – Copy
- CR_Jason-30 Day Challenge_Video_Jump Ropes CP
- CR_Jason-30 Day Challenge_Video_Jump Ropes CP – Copy
- CR_Dave-Founder_Equipment_Founder - Equipment Collection STORY_Jump Ropes CP
- CR_Dave-Founder_Equipment_Founder - Equipment Fail_Jump Ropes CP
- CR_Dave-Founder_Equipment_Founder - Equipment Focus_Jump Ropes CP
- Busy Parent Question_Static
- CR_AtHome Busy Professional_Video_AMP LP
- CR_AtHome Busy Professional_Video_AMP LP – Copy
- CR_Burn100CalAtHome_Video_Jump Ropes CP
- CR_Burn100CalAtHome_Video_Jump Ropes CP – Copy
- CR_JasonV_Talking Skit_Video_AMP LP
- CR_JasonV_Talking Skit_Video_AMP LP – Copy
- CR_Kyle AMP USP_Video_AMP LP – Copy
- Text_A_Friend_Static
- Text_A_Friend_Static – Copy
- Challenge Theory Transformation 3_Static_Jump Ropes LP
- CR_Newest Addition To Workout_Video_Jump Ropes LP
- Back To Fitness Sale (Branded) 1_Image_LP Ropeless Jump Ropes
- Back To Fitness Sale (Branded) 2_Video_LP Ropeless Jump Ropes
- Back To Fitness Sale (Branded) 4_Video_LP Ropeless Jump Ropes
- Back To Fitness Sale (Branded) 5_Video_LP Ropeless Jump Ropes
- Back To Fitness Sale (Branded) 6_Video_LP Ropeless Jump Ropes
- Back To Fitness Sale (Creator UGC)_CR-BTF Sale_Kathy-Busy Mom.mp4_Video_Jump Ropes LP
- Back To Fitness Sale (Creator UGC)_CR_BTF Sale-JasonV-Transformation.mp4_Video_Jump Ropes…
- CR_Mashup_Video_Jump Ropes LP
- JRD-Busy Parent_Video_Jump Ropes LP
- TCR_Danica-Weight+Jumprope V1_Video_Jump Ropes LP
- Founder - Advanced Jump Rope_Video_Jump Ropes LP
- Founder - I couldn't see progress_Video_Jump Ropes LP
- Founder - When we launched AMP_Video_Jump Ropes LP
- Founder - Why we built it_Video_Jump Ropes LP
- Founder - the accountability problem_Video_Jump Ropes LP
- New Color Release_NewColoredHandles1_Video_Jump Ropes LP
- CR_HomeworkoutGirl_Jump Ropes LP
- CR_Kendell Ellis_Jump Ropes LP
- CR_Shari_Burn100Cal_Jump Ropes LP
Performance feedback & creative direction
What's working - multiply what holds attention. The AMP Vibe Ropeless edit is the internal workhorse: $1,765 MTD on the lead copy at 2.65, accelerating to $421 at 4.20 in the last 7 days, with a genuinely strong curve (22% of plays reach the 25% mark). The legacy "Video | Ropeless - Nicole L" recut keeps printing ($427 L7D at 4.77) 17 months after first launch, and CR_Notes-W50+ (2.92 MTD, 43% of plays reach 25%) is the best text-led format on the account - the over-50 women notes series should be extended, not admired. On statics, New Color Release "Handles1" opened at $261/4 purchases (3.37) and Starter Sets Under $100 runs 3.4+ into /collections/deals.
What's underperforming - and the likely why. The AMP Vibe "- Copy" in the Evergreen CC campaign spent $296 L7D for $16 - same creative, different campaign, so that is delivery context (audience overlap in the evergreen CBO), not the ad. "JRD Suck At Jumping" gets a 2.26% CTR on a 0.34% hook rate: the first frame is not stopping scroll and clicks come from the caption; a stronger opening frame is the fix. The Back To Fitness sale batch finished at 2.05 blended and stopped delivering after Aug 17 - log the winners (BackToFitAd2 static, BTF Ropeless video) as proven sale-moment layouts for Labor Day and holiday windows.
Duplicates are taxing the readout. 130 internal launches in the last month produced 9 winners (7%) largely because near-identical campaign copies split delivery and count as launches. Fewer, more distinct concepts buys cleaner Entity IDs and cleaner reporting.
Creative direction for the next batch. (1) Cut 3 new hooks on the AMP Vibe demo body (unboxing cold-open, "I hate cardio" confession, calorie-counter overlay) and build a 9:16 caption-safe master. (2) Extend Notes-W50+ into a series: bone density, menopause strength, joint-friendly cardio, routed against lp-weight-loss-v1 (3.86 on scraps). (3) Statics: produce the Labor Day and fall variants of the color-drop and price-anchor skeletons now, so the next moments launch pre-validated. (4) Founder series (~$171 across 13 ads) has not found delivery - pick the two strongest price-objection scripts and re-shoot as tighter sub-30s cuts rather than adding volume.
Method, assumptions & flags
Reconciliation. Team sections sum to $33,864.14 against an account total of $33,864.14 - exact to the penny. The daily series (Jul 1 – Aug 25) sums to the same August figure.
Aggregation. Ads recur across campaigns and ad sets, so every row is aggregated to one row per unique ad name first. ROAS, CPA, CTR, CPM, AOV and CVR are recomputed from the raw sums - no platform ratio column is summed or averaged.
Spend floor. Rankings use a $50 floor. "Zero spend" means under $1 in the window; "minimal" is $1–$50. Both are listed in full inside every team section - nothing launched is omitted.
Retention data. Curves are Meta video metrics divided by impressions: 3-second views, 25/50/75/95/100% watched, ThruPlay. The baseline is every video ad in the account for the same window, impression-weighted. Static ads have no curve. Seconds-into-the-ad markers are omitted this run because Motion does not return stored video lengths for this workspace.
Ad playback. The in-page player embeds Meta's signed ad preview for each ad (desktop feed rendering, video plays with sound). Preview links are generated at report time and can expire after a period; the FB/IG post and Ad Library links on each card are the permanent fallbacks. Creative thumbnails are embedded in the file and never expire.
Creative vintage. Launch date = first day of delivery in the Jun 24+ daily window; ads already live Jun 24–26 fall in the 5+ weeks cohort. Cohort weeks run Wed–Tue to match the WoW convention.
Flags to check. (1) Motion taxonomy chips (Format / Angle / Audience / Hook) cover the top ~41 spend groups; smaller ads show metrics without chips. (2) The team split treats WHITELISTING_CR_JRD ads as whitelisted JRD content under Insense. (3) Landing-page tables inside team sections are parsed from ad-name tokens; the Motion-reported account LP view (jump-ropes $17.4K at 2.52, lp-ropeless $6.9K at 2.30, deals 3.14, lp-weight-loss-v1 3.86) reconciles with it. (4) Several whitelisting ads carry no version token - flagged in the WL feedback.
Sources & window. Meta Ads reporting via Supermetrics, Aug 1–25 2026, America/Los_Angeles, aggregated by unique ad name. Launch dates from daily ad-level delivery. Taxonomy tags and landing-page intelligence from Motion. Purchases = omni purchases and revenue = purchase conversion value at the account's attribution setting.